Jacqueline and Jeremy Samuelson
Jacqueline and Jeremy Samuelson, a couple from Mesa, Arizona, founded the company Lady Alpha. Their innovative breastfeeding cover was designed to ease the discomfort of nursing during the scorching Arizona summers.
Jacqueline struggled to get comfortable while breastfeeding in the heat, prompting her to create a solution.
Lady Alpha quickly gained popularity, and the couple appeared on ABC’s Shark Tank, where they secured a deal with Barbara Corcoran: $100,000 in exchange for 10% equity.
Jacqueline, a self-taught businesswoman and first-generation American, has shown that anyone can build a successful business, even overcoming challenges like being a stay-at-home mother and house cleaner. The company has already sold over 3,500 covers, with more orders on the way to meet demand.
Jacqueline and Jeremy Samuelson Background
Jacqueline and Jeremy Samuelson, the founders of the Lady Alpha Nursing Cover that appeared on Shark Tank:
Jacqueline Samuelson
- Jacqueline is the co-founder of Lady Alpha along with her husband Jeremy.
- She is a self-taught businesswoman and first-generation American.
- Prior to Lady Alpha, Jacqueline had worked in various roles including as a house cleaner and stay-at-home mom.
- Her story of building a successful business from humble beginnings resonated with viewers of Shark Tank.
- Jacqueline was inspired to create the Lady Alpha Nursing Cover after struggling with keeping her baby cool while breastfeeding in the hot Arizona climate.
Jeremy Samuelson
- Jeremy is the other co-founder of Lady Alpha alongside his wife Jacqueline.
- He has a background in procurement, sourcing, and category management, with over 7 years of experience.
- Jeremy previously worked at companies like Helena Chemical Company and HonorHealth.
- He has a Bachelor’s degree from Dickinson State University and a Master’s in Health Administration.
- Jeremy’s expertise in operations and supply chain likely helped in developing and scaling the Lady Alpha product.
The Lady Alpha Product
- The Lady Alpha Nursing Cover features an integrated, bladeless fan to keep babies cool while breastfeeding.
- It is made of lightweight, breathable muslin cotton.
- On Shark Tank, the Samuelsons secured a $100,000 deal with Barbara Corcoran for 10% equity in the company.
- After the Shark Tank episode, the company continued to grow rapidly, selling over 3,500 units.
The Samuelsons’ story of building Lady Alpha from the ground up and securing a Shark Tank deal highlights their entrepreneurial spirit and innovative approach to solving a real-world problem for nursing mothers.
The Lady Alpha Product Net worth
The net worth of Lady Alpha, the company founded by Jacqueline and Jeremy Samuelson, is estimated at $1 million as of May 2024. Their innovative product, “The Nursing Cool Cover,” has gained popularity among mothers.
This breastfeeding cover features three fans that keep both the mother and baby cool during feeding. It’s available in five different colors and has been a hit since its launch.
The complete unit, including the fan, retails for $59.95, and they’ve already sold 1,400 units, resulting in $79,000 in sales
