Boona After Shark Tank

Lady Alpha Nursing Cover Shark Tank Update

Lady Alpha is a unique nursing cover with an integrated fan that helps keep babies cool while breastfeeding. It was created by Jacqueline and Jeremy Samuelson, a husband and wife duo from Mesa, Arizona who struggled to keep their baby comfortable while nursing in the hot Arizona summers. The Lady Alpha Nursing Cool Cover features:

  • A bladeless, rechargeable fan with 3 air speed settings for up to 6 hours of use
  • A flexible design that allows for hands-free eye contact with baby
  • A lightweight, breathable 100% muslin cotton cover that is baby tug-proof
  • An arch neckline for extra coverage and comfort

After finding success selling over 3,500 covers, Jacqueline and Jeremy took their idea to Shark Tank where they struck a deal with Barbara Corcoran for $100,000 in exchange for 10% equity. Barbara was drawn to their story as first-generation Americans building a business from the ground up.

The Lady Alpha Nursing Cool Cover is available in 5 stylish colors – Champagne Mami, not so HOT pink, Original COOL blue, Midnight Magic, and Sage Remington. A nursing cover only option without the fan is also offered. The covers are sold on their website and on Amazon

Investment Details

  • Season: Shark Tank USA Season 15
  • Original Ask: $100,000 for 10% Equity
  • Got Investment: Yes
  • Deal: $100,000 for 10% Equity
  • Investment By: Barbara Corcoran


  • Website: Visit Lady Alpha Website
  • Pitch: Watch Lady Alpha Shark Tank Pitch