What Happened to Lady Alpha After Shark Tank Pitch

Lady Alpha Shark Tank Update

Lady Alpha is an innovative company that appeared on Shark Tank Season 15 Episode 17. Founded by Jacqueline Samuelson (Jackie) and her husband Jeremy Samuelson, Lady Alpha made waves with their product “The Nursing Cool Cover.”

This unique breastfeeding cover features three built-in fans to provide much-needed relief for mothers and babies during feeding sessions.

When they pitched their idea to the sharks, Jeremy and Jackie asked for $100k for 10% equity, valuing the company at $1 million. Lady Alpha had already gained impressive traction, with thousands of units sold since its launch. The product had generated $97,000 in sales within 7 months, a testament to its value and popularity among new moms.

Barbara Corcoran, one of the esteemed Shark Tank investors, recognized the potential of Lady Alpha and made an offer. She invested $100k for 10% equity, sealing a successful partnership with the founders. This endorsement from Barbara further validated the merit and marketability of the Nursing Cool Cover.

So, what has happened to Lady Alpha since their appearance on Shark Tank? Let’s take a look at their entrepreneurial journey and the latest updates on their thriving company.

Key Points:

  • Lady Alpha’s Nursing Cool Cover, featured on Shark Tank, gained significant interest and sales.
  • Barbara Corcoran invested $100k for 10% equity in Lady Alpha.
  • The product has continued to generate revenue and attract customers.
  • Lady Alpha is currently available for purchase on their official website.
  • Stay tuned for more exciting updates on Lady Alpha’s success and growth.

Lady Alpha Shark Tank Pitch

Who Is The Founder Of Lady Alpha?

The founder and CEO of Lady Alpha is Jacqueline Samuelson, also known as Jackie. She is a mother who faced challenges while breastfeeding her daughter in the hot Arizona climate.

Jackie worked with her husband, Jeremy Samuelson, to develop the Nursing Cool Cover and bring it to market. Jeremy has a background in the healthcare sector and currently works as a Strategic Sourcing Program Manager at HonorHealth.

Founder Jacqueline Samuelson (Jackie)
Co-Founder Jeremy Samuelson
Background Healthcare sector
Current Role Strategic Sourcing Program Manager at HonorHealth

How Was The Shark Tank Pitch Of Lady Alpha?

During their appearance on Shark Tank, Lady Alpha founders Jeremy and Jackie presented their innovative product and made a compelling pitch to the sharks. Seeking $100k for 10% equity in their company, Lady Alpha showcased impressive sales figures and a promising valuation.

Their product, “The Nursing Cool Cover,” had already generated sales of $97,000 within just 7 months of its launch.

With 1,400 units sold, Lady Alpha demonstrated strong market demand and a growing customer base. The sharks were captivated by the product’s success and recognized its potential for further growth.

Barbara Corcoran, one of the esteemed sharks, was particularly impressed by Lady Alpha’s sales record and its innovative solution for breastfeeding mothers. Recognizing the opportunity, Barbara made a compelling offer to invest $100k in Lady Alpha for 10% equity.

Jeremy and Jackie eagerly accepted Barbara’s deal, forging a strategic partnership that would propel Lady Alpha to new heights.

The collaboration with Barbara Corcoran, a seasoned entrepreneur and investor, provided valuable expertise and resources to help Lady Alpha expand its market reach and achieve even greater success.

What Happened to Lady Alpha After Shark Tank Pitch

The Valuation and Deal

With their pitch, Lady Alpha achieved a valuation of $1 million, positioning the company as a promising player in the breastfeeding product market.

Barbara Corcoran’s investment of $100k for 10% equity led to a mutually beneficial agreement that allowed Lady Alpha to secure vital funding and leverage Barbara’s extensive network and experience in the industry.

The Road to Success

Following the Shark Tank appearance, Lady Alpha experienced significant growth and expanded its customer base even further. The exposure and credibility gained from the show helped drive sales and establish Lady Alpha as a trusted brand in the breastfeeding community.

Today, Lady Alpha continues to thrive, with a net worth estimated at $1 million. The company has tapped into a growing market, generating an estimated annual revenue of $150k.

With Barbara Corcoran’s investment and support, Lady Alpha is poised for continued success and is actively taking pre-orders for their Nursing Cool Cover, set to ship in May 2024.

summary  of Lady Alpha pitch

Category Details
Product Lady Alpha nursing cover with built-in cooling fan made of 100% muslin cotton
Sales 1,400 units sold resulting in $79,000 in sales
Founders Jeremy (farm/hospital background) and Jacqueline (first-gen American)
Inspiration Difficulty breastfeeding their daughter in public due to heat
Demand Significant interest leading to waitlist and inventory shortages
Shark Deal Barbara Corcoran: $100,000 for 10% equity + purchase order funding
Deal Accepted One of the fastest deals made on Shark Tank
Growth Expected Pre-orders being taken for May 2024 shipment, Barbara’s involvement


Founded 2022
Asked For $100K for 10% equity
Final Deal $100K for 10% equity
Shark Investor Barbara Corcoran
Episode Shark Tank S15 E17
Air Date March 8th, 2024
Business Status Still in Business
Headquarters Greater Phoenix Area, Arizona, USA
Lifetime Worth (Sales) Estimated $1M

ady Alpha’s Net Worth and Business Status

Currently, Lady Alpha has an estimated net worth of $0.5 million, resulting from the $100k investment made by Barbara Corcoran for a 10% equity stake in the company.

The success of the Nursing Cool Cover has contributed to the rapid growth of Lady Alpha, with an estimated annual revenue of $150k. This showcases the product’s popularity and consumer demand.

Thanks to Barbara Corcoran’s investment, Lady Alpha received the necessary funding of $100k. This capital infusion has allowed the company to further develop its product, increase production capacity, and expand its operations.

Lady Alpha is focused on meeting customer demand and building a strong presence in the market.

The business status of Lady Alpha remains strong, and as of March 2024, the company is actively taking pre-orders for their product, which is scheduled to be shipped in May 2024.

With a solid foundation and continued innovation, Lady Alpha is poised for further growth and success in the breastfeeding cover industry.

Is Lady Alpha Still In Business?

Yes, Lady Alpha is still in business. The company appeared on Shark Tank Season 15 and made a deal with Barbara Corcoran for $100,000 for 10% equity.

Lady Alpha offers a nursing cover with a built-in fan to keep babies cool while breastfeeding. The company is based in Gilbert, Arizona, and the nursing cover is available for pre-order on their website


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