Lady Alpha Nursing Cover Shark Tank Update
Lady Alpha is a unique nursing cover with an integrated fan that helps keep babies cool while breastfeeding. It was created by Jacqueline and Jeremy Samuelson, a husband and wife duo from Mesa, Arizona who struggled to keep their baby comfortable while nursing in the hot Arizona summers. The Lady Alpha Nursing Cool Cover features:
- A bladeless, rechargeable fan with 3 air speed settings for up to 6 hours of use
- A flexible design that allows for hands-free eye contact with baby
- A lightweight, breathable 100% muslin cotton cover that is baby tug-proof
- An arch neckline for extra coverage and comfort
After finding success selling over 3,500 covers, Jacqueline and Jeremy took their idea to Shark Tank where they struck a deal with Barbara Corcoran for $100,000 in exchange for 10% equity. Barbara was drawn to their story as first-generation Americans building a business from the ground up.
The Lady Alpha Nursing Cool Cover is available in 5 stylish colors – Champagne Mami, not so HOT pink, Original COOL blue, Midnight Magic, and Sage Remington. A nursing cover only option without the fan is also offered. The covers are sold on their website ShopLadyAlpha.com and on Amazon
Investment Details
- Season: Shark Tank USA Season 15
- Original Ask: $100,000 for 10% Equity
- Got Investment: Yes
- Deal: $100,000 for 10% Equity
- Investment By: Barbara Corcoran
Links
- Website: Visit Lady Alpha Website
- Pitch: Watch Lady Alpha Shark Tank Pitch