What Happened to Yourself Expression After the Shark Tank Pitch?
What is Yourself expression?
ourself Expression is a company that creates and supplies interchangeable jewelry for women, men, children, and even pets. According to the company’s website, in less than two years of operation, it has generated approximately 2,900 new products.
Yourself Expression was founded by Shelby Gogulski and Gordy Gogulski in 2013.
In just 18 months, the brother/sister team has released over 2900 products with a focus on quality and affordability, guaranteeing that there is something for everyone.
They offer over 2000 accessories, so the options are virtually unlimited. They debuted on The View before going on Shark Tank, and their distribution has expanded to include over 200 wholesale clients and a small army of direct sales affiliates.
After appearing on The View, they gained national exposure and boosted interest in their things, which are also available on their website.
Shelby attends school twice a week and works three days a week for her firm, all while maintaining a high GPA and playing soccer. Gordy is in charge of the design phase of the firm.
Who are the People Behind Yourself Expression?
Shelby, a 14-year-old girl, asked her mother in December 2013 for a pair of $200 boots with a gorgeous bow on the back.
Her mother was hesitant to spend so much money on something she may outgrow, become tired of, or just destroy in the rain, so the answer was NO.
Mom always said that you should work for or make what you desire.
Shelby (14) and her stylish (9) brother Gordon (Gordy) decided to imitate the look by using her own boots and adding colourful ribbons.
They began making Boot Bling by clipping bows on the back or sides of Shelby’s boots, studied interchangeable jewellery to hang wonderful objects from her boot clips, and discovered new ways to express themselves.
They launched Snap Jewellery and quickly began developing unique designs and constructing the company’s larger component.
What Happened to Yourself Expression on Shark Tank?
Shelby and Gordy appeared on Shark Tank season 1 episode 27 looking for a $50,000 investment in return for a 20% stake in Yourself Expression. This translates to a $250,000 appraisal.
The Sharks chuckle when Gordy, 10, introduces himself as his sister’s “minion.”
The dynamic team shows off their blank bases, which come in a variety of designs including bracelets, belt buckles, and even flip-flops and hair accessories, as well as the charms that snap onto the bases.
Kevin O’Leary is considering a career in sales. The pair hopes to generate $365,000 in sales through 90 retail shops in the current fiscal year.
The charms cost between $.30 and $1.00 to make and retail for $4. The bases cost between $1.20 and $4, and they resell for between $10 and $14. The annual profit is estimated to reach $80,000.
The children want to get a Shark to help them get character and athletic licenses. They want to make contact with people that offer cruise and sports souvenirs.
Barbara Corcoran believes they have too many attractions. She indicated that she could not see the firm making much money, therefore she departed. Barbara conveyed her displeasure.
Kevin remarked that inventory was vital in business and that what they had so far was difficult to keep up with.
He told them how wonderful it was that they’d gone thus far. Kevin walked out since he mentioned that the money he invests is very important to him.
Robert Herjavec admires the entrepreneurs’ perseverance and presentation abilities. Shelby began to cry and explained that she had no clue why.
According to Robert, the product’s small footprint benefits merchants. He is not certain that he is the best Shark for them. He’s no longer there.
Mark Cuban informs Shelby that he does not anticipate this increasing and that Shelby will “find greater and better things to achieve.” He worries that investing will place too much burden on the lives of the children.
Shelby was crying once again. Lori stated that she reminded her of a quote she liked. “It’s not a matter of who will let me; it’s a matter of who will stop me.”
She said that adding an investor would just complicate matters because Yourself Expression was already so popular. She wished them well and was the last Shark to depart.
What Happened to Yourself Expression After Shark Tank Pitch?
Shelby’s firm, Yourself Expression, is still expanding despite not landing a contract on Shark Tank.
They are offering opportunities to both retail stores and private businesses. In November 2016, they placed a kiosk in The Avenues mall in Jacksonville, Florida, for the holidays.
The business continues to expand and flourish, and it has the potential to become a success under the leadership of two bright young people who have overcome every hurdle in their paths thus far, even Shark rejection.
In 2018, they renamed the company, Gracie Roze. They continue to sell their jewelry in the Jacksonville location, as well as 400 outlets on Norwegian and Carnival cruise lines.
During the Covid-19 outbreak in 2020, they reduced their efforts and concentrated on online and retail sales through Facebook Live events.
Shelby sought treatment for an eating disorder in 2021, while her father had a heart attack.
Despite these personal challenges, the firm earns $5 million in annual revenue.
What is Gracie Roze’s net worth?
Shelby and Gordy appeared on Shark Tank season 1 episode 27 looking for a $50,000 investment in return for a 20% stake in Yourself Expression. This translates to a $250,000 appraisal.
The current valuation is clearly greater since the company has developed.
Who are Gracie Roze’s competitors?
There are no known rivals for Gracie Roze.
Yourself Expression FAQS
1. How long has the company existed?
Yourself Expression started in 2013 and has been expanding constantly since.
2. How much were they seeking in the Shark Tank?
They were seeking $50,000 in exchange for 20% ownership in the company. This equates to a $250,000 valuation.
3. Who founded Yourself Expression?
Shelby Gogulski and Gordy Gogulski founded the company.
4. What is Yourself Expression?
Yourself Expression is a line of interchangeable accessories Company. The main product is interchangeable charms, base, and some other things.
5. What is Gracie Roze’s current annual revenue?
Currently, Gracie Roze earns $5 million annually, and their plans for expansion will increase it considerably.
6. How much does it cost to produce a base?
The bases cost between $1.20 and $4, and they resell for between $10 and $14.
7. How much does it cost to produce a charm?
The charms cost between $.30 and $1.00 and are sold for between $4.
8. How many outlets do Gracie Roze have in their current geographic range?
Currently, Gracie Roze has 400 outlets on Norwegian and Carnival cruise lines.
9. Where is Yourself Expression headquartered?
Yourself Expression’s corporate headquarters is located in Jacksonville, Florida.
10. Is Yourself Expression still in business?
Yes, they are still in business with annual sales of $5 million.
11. How can they contact Yourself Expression?
They can contact the company via the website at www.yourselfexpression.com
Yes, Gracie Roze has Facebook, Instagram, and Twitter accounts.
13. Who invested in Yourself Expression?
None of the Sharks were willing to extend an offer to Yourself Expression.
14. What is the full name of the company?
Gracie Roze is the new name for Yourself Expression, which had to change after taking legal advice against another company who was already using the term ‘‘Yourself.’’
