What Happened to Wired Waffle After the Shark Tank Pitch?
What is Wired Waffle?
Wired Waffles was a company that made and sold Belgium-style waffles with 200mg of caffeine every 2.5 oz. serving.
They include caffeine extracts derived from natural sources. They don’t include any herbs, vitamins, or other stimulants that are commonly found in energy drinks.
Each waffle has 200 calories, putting it on the low end of the caloric spectrum for a quick breakfast snack. They feature a wonderful variety of flavours, such as sweet sugar, cinnamon, chocolate chip, and bacon maple.
Who is the Founder of Wired Waffles?
Roger Sullivan founded Wired Waffles. Roger Sullivan grew up working hard and having an interest in the business.
An early job as an Amway salesperson fuelled his desire to work for himself. This was followed by a successful career as a business and corporate sales representative.
Roger had a good future ahead of him, but he yearned to establish his own business.
He and his wife decided to quit their employment and open an espresso shop in Bothel, Washington.
Everything went swimmingly for two years, until lease concerns forced the business to close, causing the Sullivans to suffer a financial and morale hit.
In 2008, Roger started another company, providing supplies to other espresso businesses in the area. Things seemed to be getting back on track at first until businesses throughout the world began to tighten their belts in the aftermath of the economic catastrophe.
Unfazed, Roger shifted his focus to waffles, nearly opening a waffle shop before experiencing a eureka moment.
He started experimenting with the Waffle Mk1 by combining his present interest in Waffles with his past experience in the caffeine delivery area.
Roger found the correct blend and amount of ingredients to transform the Waffles into a delightful snack that was also caffeine-enhanced through trial and error after a period of testing.
The Waffle Mk2 was finally created, with improved flavor and consistency. The Wired Waffles product was eventually made available to the public in October 2011 after a 10,000-unit test run.
Roger started selling to local coffee shops, but a manufacturing problem led Roger and his manufacturer to tweak the recipe again.
Wired Waffles, the finished and polished product, went into production in June of 2012. The resulting waffle was gluten-free, moister, sweeter, and more delicious.
Roger applied for a seat on Shark Tank a few months later, and he made his debut in October of that year.
What Happened to Wired Waffle at the Shark Tank Pitch?
Roger appeared on Shark Tank season 4 episode 5 looking for $75k in return for a 25% share in his firm. This is worth $300,000 valuation.
He described his product and provided the Sharks samples, but neither impressed them.
He’s only been selling his cassettes for about a month and has made roughly $1,000.
He claims to be in the process of completing a $100,000 purchase order.
Lori enquired about Roger’s plans to keep minors from purchasing the waffles. Roger’s reaction was not as effective as it may have been.
Despite the fact that his primary demographic was the 18-35 year old energy drink market, he openly admitted that youngsters, including his own children, used energy drinks.
Lori referred to the waffles as a “liability nightmare,” and she raised major worries about the company’s survival as well as the ethics of providing a sugary, caffeine-laden product to children. She’s gone.
Daymond John argues that incorporating energy shots into a meal is wasteful and decides to depart.
Robert Herjavec thinks it’s a fantastic concept to start a new category, but the flavor isn’t what he thinks would sell the waffles, so he leaves.
Mark Cuban likes the idea, but the waffles aren’t up to par, so he’s out.
Wired Waffles’ assertion that Roger is a cockroach, according to Kevin O’Leary, is not uncommon. He doesn’t like the taste of it. He’s no longer there.
Roger leaves Shark Tank without a deal.
What Happened to Wired Waffle After the Shark Tank Pitch?
He stated that after appearing on Shark Tank, he offered the Sharks fried waffles that had been left out under the studio lights for 20-30 minutes.
They dried up and began to taste like “waffle croutons.” He advises aspiring food entrepreneurs to exclusively bring fresh things to the Sharks!
As a result of the broadcast, Roger got venture capital from a private source.
He also debuted Wired Waffles 3.0, which stay moister for longer. He set up meetings with a number of food brokers as a result of his appearance on Shark Tank in attempt to improve retail distribution.
Roger closed the business in 2015 and went on to create Eve’s Apple Pie Washington Moonshine, which is still available in liquor shops in 2021.
As of July 2021, Roger owns that business and works as a real estate broker at Realty One in Marysville, Washington.
What is the Net Worth of Wired Waffle?
Roger went on Shark Tank looking for $75,000 in return for a 25% share in his firm. This equates to a $300,000 valuation.
Who are the Competitors of Wired Waffle?
There is a competition for Wired Waffle.
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Wired Waffle FAQS
What was Wired Waffle?
A quick breakfast snack that provides energy, flavor, and a caffeine boost.
Who is Roger Sullivan?
Roger Sullivan was the founder of Wired Waffle and previously started another coffee business in Bothell, Washington. He presently works at Realty One as a real estate broker.
What Happened to Wired Waffle at the Shark Tank Pitch?
Roger appeared on Shark Tank season 4 episode 5 looking for $75,000 in return for a 25% share in his firm. This is worth $300,000 valuation.
Did Wired Waffle get a deal from the Shark Tank?
No, Roger walked out empty-handed.
What Happened to Wired Waffle after the Shark Tank Pitch?
He stated that after appearing on Shark Tank, he offered the Sharks fried waffles that had been left out under the studio lights for 20-30 minutes.
They dried up and began to taste like “waffle croutons.
Is Wired Waffle still in business?
Roger closed the business in 2015 and went on to create Eve’s Apple Pie Washington Moonshine, which is still available in liquor shops in 2021.
What happened to Roger Sullivan after closing the Company?
As of July 2021, Roger owns that business and works as a real estate broker at Realty One in Marysville, Washington.
When was Wired Waffle aired on Shark Tank?
Wired Waffle was aired on Shark Tank on October, 12th 2012.
Where was Wired Waffle headquartered?
The company was headquartered in Bothell, Washington.
How much caffeine was there in Wired Waffle?
One waffle has 200 milligrams of caffeine, which is about equivalent to 20 ounces of coffee. Each waffle contains 200 calories.
