What Happened to Wild Squirrel Nut Butter After Shark Tank?
What is Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a nut butter that began as a prank on the internet. It was an April Fools’ Day joke that blew up an entire corporation! The concept behind Wild Squirrel Nut Butter is simple, but also hilarious: manufacture better nut butter than modern-day corporate behemoths.
Wild Squirrel Nut Butter comes in cinnamon raisin and chocolate coconut flavors, and it is devoid of the high sugar content associated with such snacks.
Who is the founder of Wild Squirrel Nut Butter?
Keeley Tillotson and Erika Welsh established Wild Squirrel Peanut Butter. They started making their own batches of peanut butter in 2011, while still undergraduates at the University of Oregon.
Two college students were sweating away in the kitchen, preparing sandwiches. They had no clue they were going to run out of peanut butter.
These kids were not about to give up without a fight. They dressed up in their favorite aprons and headed out to create their own peanut butter.
They experimented with spices and flavorings they had never thought before after crushing their peanuts. Wild Friends peanut butter, their own peanut butter, debuted.
Now that they had it, they needed to mass produce it. This would be a challenging task.
They’d have to create hundreds of containers of peanut butter every month! They began with Kickstarter.
Keeley Tillotson and Ericka Welsh founded the company when their handmade peanut butter became popular among their friends, who encouraged the young entrepreneurs to sell their products at local farmer’s markets.
The two young females immediately found clients for their products in Oregon and the Pacific Northwest, and the company began to thrive.
What Happened to Wild Squirrel Nut Butter at Shark Tank pitch?
Wild Squirrel Nut Butter was featured in Season 3 Episode 315. They required the assistance of a Shark to aid in distribution.
Keeley and Ericka came to Shark Tank in seeking a $50,000 investment in return for a 10% stake in their firm, which was valued at $500,000.
When they first appeared on Shark Tank, they had sold thousands of jars of peanut butter.
The company had around $14,000 in sales and $7,000 in profitability and was prepared to launch on Oregon shop shelves.
Daymond was not a “foodie,” so he went out. Robert worries that the ladies will be unable to balance college and running a business, so he exited as well.
Mark agrees with Robert and exits. Mr. Wonderful feels that the peanut butter sector was very competitive, and that larger companies would crush them; he’s out.
Barbara was the sole survivor. She likes the girls, but she thinks the deal will be considerably more costly. She proposes $50,000 in return for 40% ownership of the firm.
Despite Keeley and Ericka’s best efforts, Barbara refuses to accept $50,000 for 35% equity shares. They eventually agreed to a $50,000 offer in exchange for 40% equity and walked away from the presentation with a deal.
What Happened to Wild Squirrel Nut Butter After Shark Tank?
During the on-air conversations, Barbara’s involvement with the firm came to an end. During their due diligence, Keeley and Ericka decided to go it alone and forego Barbara’s investment.
Following the airing of the Shark Tank episode, they got a flood of inquiries. The goods were on over 200 supermarket shelves by the time their original story aired, and the brand is on course to become a nationally distributed brand in 2013.
The Shark Tank producers were thrilled with the company’s growth. The company is featured in a follow-up segment during Season 4 Episode 412.
Whether they met a Shark or not, Keeley and Ericka opted out of school to focus on their business, which they have taken to the next level.
Perhaps Wild Squirrel Nut Butter will become as well-known as Skippy and Jif.
Wild Squirrel was rebranded Wild Friends Nut Butter in 2016, so it won’t be a household name.
Their goods are available at Whole Foods, Costco, Kroger, and a number of other stores. In 2016, revenues amounted to $6 million.
They secured $1.4 million from CircleUp investors the same year. Keeley’s father, a former Honest Tea salesperson, travels throughout the country to get the product into stores.
The company is still in operation as of November 2022, with annual revenues of more than $4 million.
Competitors of Wild Squirrel Nut Butter
Wild Squirrel Nut Butter’s main competitors in the market include Justin, NuttZo, Barney Butter, Enjoy Life Foods, Frontera Grill, KIND LLC, Quest Nutrition LLC, and thinkThin LLC.
Net Worth of Wild Squirrel Nut Butter
During the pitch, the firm was valued at $500,000. Since then, the company has continued to operate, and its net worth might have just surpassed that of pitch.
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Wild Squirrel Nut Butter FAQs
What is Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a nut butter that began as a prank on the internet. It was an April Fools’ Day joke that blew up an entire corporation!
The concept behind Wild Squirrel Nut Butter is simple, but also hilarious: manufacture better nut butter than modern-day corporate behemoths.
Who is the founder?
The firm was founded by Ericka Welsh and Keeley Tillotson.
How much did they ask for on Shark Tank?
They were asking for $50,000 in exchange for 10% stake of the firm.
How much money did they get on Shark Tank?
Barbara finally offered them $50,000 in exchange for 40% ownership of the firm.
Is Wild Squirrel Nut Butter still available?
As of February 2022, Wild Squirrel Nut Butter is still in business.
Where does Wild Squirrel Nut Butter come from?
The product is manufactured in Portland, Oregon, USA.
What is the price of Wild Squirrel Nut Butter?
As of February 2022, the items range in price from $9.99 to $11.99 per jar.
What components are in Wild Squirrel Nut Butter?
Peanuts and salt are among the materials used in the product’s production.
How many different kinds of Wild Squirrel Nut Butter are there?
There is only one sort of peanut butter available for purchase.
Where can I purchase Wild Squirrel Nut Butter?
Customers may buy Wild Squirrel Nut Butter directly from the company’s website at www.wildfriensfood.com, or they can find it at retailers around the country such as Whole Foods, Costco, Kroger, Albertsons, and others.
What are the benefits of purchasing Wild Squirrel Nut Butter?
Wild Squirrel Nut Butter is a nutritious way to consume nut butter. Each jar has only four ingredients: real nuts and a pinch of sea salt.
Is Wild Squirrel Nut Butter Kosher meat?
The Wild Squirrel Nut Butter is kosher.
Is GMO present in Wild Squirrel Nut Butter?
GMOs are not present in Wild Squirrel Nut Butter.
What is the maximum amount of weight I can lose by consuming Wild Squirrel Nut Butter?
According to consumers who have tried it, Wild Squirrel Nut Butter is a healthy and simple approach to reduce weight when taken on a daily basis. It has no preservatives or artificial flavors, making it healthier than other nut butters and spreads on the market today.
Is Wild Squirrel Nut Butter gluten-free?
Gluten-free Wild Squirrel Nut Butter
Is Wild Squirrel Nut Butter vegan-friendly?
Vegans can enjoy Wild Squirrel Nut Butter.
Does Wild Squirrel Nut Butter contain nuts?
The sole ingredients in Wild Squirrel Nut Butter are peanuts and salt.
What payment options does Wild Squirrel Nut Butter accept?
Customers can pay with a credit card in person or online.
From where is Wild Squirrel Nut Butter shipped?
Portland, Oregon, in the United States of America, ships Wild Squirrel Nut Butter.
Is it necessary to keep Wild Squirrel Nut Butter refrigerated?
Although Wild Squirrel Nut Sauce is best served cold, it may be kept in the refrigerator for up to a month.
How long does Wild Squirrel Nut Butter last?
When stored in a cool, dry area away from direct sunlight and heat sources such as light bulbs or appliances, Wild Squirrel Nut Butter has a shelf life of up to a year.
