What Happened to Wild Earth After the Shark Tank Pitch?

What is Wild Earth?

Wild Earth is a brand of high-protein dog food and treats made with koji, a naturally occurring fungal superfood that is both eco-friendly and renewable.

Wild Earth’s Good Protein Dog Snacks are free of animal products, antibiotics, growth hormones, artificial preservatives, fake flavours, artificial colours, additives, fillers, and mysterious substances.

The veterinarian-developed mix includes omega fatty acids, digestion-enhancing enzymes, and prebiotics to support healthy gut microbiomes.

Who is the Founder of Wild Earth?

In August 2017, a small group of scientists and biotech entrepreneurs led by Ryan Bethencourt, Dr. Ron Shigeta, Abril Estrada, and Kristin Wuhrman created Wild Earth.

Their objective was to upend the pet food industry through the use of clean, sustainable protein.

The campaign was sparked by a UCLA study on the environmental impact of cat and dog meat consumption in the United States, which resulted in the creation of 64 million tons of carbon dioxide per year.

This accounts for between 25% and 30% of meat consumption’s environmental impact in the United States alone.

By March 2018, Wild Earth would offer its first product made using human-grade Koji – a fungus used for generations in Japan to ferment soybeans to produce soy sauce.

The company will work with Peta to ensure that its Koji-based products are dog-friendly.

This includes testing for palatability and digestibility on volunteer animals in cage-free clinical research, among other qualities.

In October 2018, the vegan meat biotech startup introduced its first commercial product, Wild Earth’s Good Protein Dog Snacks, the world’s first dog treat made completely of lab-grown Koji protein.

What Happened to Wild Earth at the Shark Tank Pitch?

In March 2019, Ryan Bethencourt of Berkeley, California, pitched Wild Earth’s sustainable vegan pet food on Shark Tank season 10 episode 16, demanding a $550,000 investment in exchange for a 5% ownership in his firm. This implies an $11 million valuation.

He is unable to present data to the Sharks since he has not yet began selling items – this is a true start-up.

A snack pack costs $3.50 to manufacture and $12.99 to sell. Ryan is liked by the Sharks, but not at his $11 million price tag. Ryan attributes it to a significant amount of research and development.

Ryan discusses the manufacturing process for the koji-based protein. The Sharks take issue with Ryan’s lack of sales and the fact that he owns just 20% of the company as a result of the venture capital funding he has received.

Kevin departs owing to a lack of sales, and Lori follows suit shortly thereafter. Matt also ventures out since he feels the valuation is “excessive.”

Daymond is employed in the pet food sector and warns Ryan not to “repeat that valuation in public.”

Mark is the lone remaining Shark, yet he is indifferent about his worth.

He inquires of Ryan how he expects to develop the company. Ryan explains that he hopes to offer the treats with a $40 per bag premium kibble.

Mark is convinced by Ryan’s explanation and gives him $550,000 in exchange for a 10% ownership.

Ryan makes an attempt to haggle, but Mark maintains his 10% position. Ryan ultimately accepts, indicating that he will pay it out of his own equity if required.

What Happened to Wild Earth After the Shark Tank Pitch?

Since their appearance on Shark Tank, Wild Earth has expanded its product line to include three separate dog supplements: Hip & Joint; Digestion & Immunity; and Skin & Coat.

Each jar includes 60 Chews with the flavour of Peanut Butter and is priced at $30.

As of June 2019, the kibble was still unavailable. The snacks are available on Amazon. They have temporarily abandoned the notion of cat food in favour of dog food.

The agreement with Mark came to an end, but not with the firms owned by Mark Cuban.

Rather than that, in May 2019, Mark’s venture capital firm, Radical investments, invested $11 million in Wild Earth with venture capital firms VegInvest, Felicis Ventures, Peter Thiel’s Founders Fund, Mars Petcare, Bits x Bites, VECTR, and P.O.V.

This brings the business’s total venture debt to $16 million!

As of June 2021, the kibble is available on Amazon. The corporation has a yearly revenue of $21 million. The business announced an additional $23 million in investment in November 2021.

What is the Net Worth of Wild Earth?

Wild Earth is seeking $550,000 in exchange for a 5% ownership in his firm. $550,000 for a 5% share in his business.

This indicates an $11 million valuation, yet during the Shark Tank, he accepted an offer from Mark of $550,000 for a 10% stake, implying a $5.5 million valuation.

Who are the Competitors of Wild Earth?

Wild Earth’s top competitors are classified as follows:

Evanger’s Dog & Cat Food, Inc. Evanger’s Dog & Cat Food, Inc. Vegconomist, SuperMeat. Nature’s Variety, PEDIGREE Foundation Fromm Family Foods, Ollie, and Bil-Jac.

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Wild Earth FAQS

What is Wild Earth?

Wild Earth is a pet food and treat company that offers a healthy, ecological alternative to meat-based products.

Wild Earth’s first product, Good Protein Dog Snacks, is vegan and composed completely with lab-grown koji protein.

What are the ingredients in Wild Earth?

Dried Yeast, Chickpeas, Oats, Peas, Pea Protein, Potato Protein, Canola Oil (Preserved With Mixed Tocopherols), Sweet Potato, Flaxseed Meal, Sunflower Oil (Preserved With Mixed Tocopherols), Dicalcium Phosphate, Calcium Carbonate, and Natural Flavour.

Is Wild Earth dog food legit?

They are FDA approved and meet AAFCO standards.

How are Wild Earth’s products made?

The koji fungus is grown using a mixture of yeast and soybean protein. Fermentation of the blended materials produces the meat-like texture of Koji, which is subsequently combined with additional ingredients.

How much does Wild Earth cost?

A snack pack costs $3.50 to manufacture and $12.99 to sell.

Is Wild Earth dog-friendly?

The natural clean protein level of Wild Earth is 31%, exceeding AAFCO standards. This offers their dog with the finest digestive aid possible.

Furthermore, it provides all 10 essential amino acids. Wild Earth places a premium on their dog’s well-being.

What happened to Wild Earth dog food on Shark Tank?

As of June 2019, the kibble was still unavailable. The snacks are available on Amazon. They have temporarily abandoned the notion of cat food in favour of dog food.

What happened to Wild Earth after Shark Tank?

Wild Earth exited Shark Tank with a valuation of $5.5 million, but has since raised a total of $16.2 million in funding from a variety of investors, including VegInvest, Stray Dog Capital, Felicis Ventures, Blue Horizon, Babel Ventures, EverHope Capital, Macro Ventures, and Aera at an undisclosed valuation.

Does Wild Earth dog food contain taurine?

Additionally, it includes taurine, DHC, and carnitine.

Is Wild Earth dog food made in the USA?

All goods, ingredients, and formulas are sourced and made in the United States of America.

Can puppies eat Wild Earth?

Wild Earth is good for puppies and elderly dogs equally because to its calcium carbonate content, which aids in the development of bones, teeth, and joints.

Additionally, there are marine microalgae, a type of omega-3 fatty acid that contributes to their dog’s brain and neurological system operating properly.

Is Wild Earth Complete protein dog food AAFCO approved?

Yes, Wild Earth Complete Protein dog food meets the nutritional requirements of the AAFCO Dog Food Nutrient Profiles for Maintenance.

Is Wild Earth grain-free dog food?

No, Wild Earth’s sole dog food recipe has oats as a primary ingredient. It is, however, devoid of maize, wheat, and soy.

Is Mark Cuban the owner of Wild Earth?

Wild Earth, a California-based company, just secured $23 million from an all-star team led by Mark Cuban of Shark Tank, vegan actor Paul Wesley, and other investment firms.

Wild Earth dog food is manufactured in the United States.

Wild Earth was founded by IndioBio co-founder Ryan Bethencourt in Berkeley, California and Durham, North Carolina.

Is Wild Earth vegetarian dog food?

Wild Earth Healthy High-Protein Formula Dry Dog Food for All Adult Dog Breeds Developed by a Veterinarian

How is Wild Earth funded?

Wild Earth has raised capital from 29 investors, among them Bitburger Ventures and OneVentures.

Is Wild Earth safe?

Meat is widely utilized as a source of protein in commercial pet food.

As humans, they understand, however, that factory-farmed beef is untrustworthy.

As a consequence, Wild Earth formulates all of its products utilizing organically farmed plant components. They are FDA-approved and conform to AAFCO specifications.

Do vets recommend Wild Earth?

Unlike many other plant-based dog food brands, however, Wild Earth dog food contains a high protein content of more than 30%, which is crucial for a dog’s diet; most veterinarians recommend a protein concentration of at least 25%.

What is net worth of Ryan Bethencourt?

Ryan Bethencourt has a net worth of over $2 million.

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