What Happened to Twist It Up Comb After Shark Tank?
What is Twist It Up Comb?
Twist It Up is a comb for twisting natural hair. The comb is fashioned like a tennis racket and works in circular motions to twist Bantu hair rapidly.
Because of its high-quality materials, this one-of-a-kind styling tool is portable, washable, and cost-effective.
CEO Noel Durity, who previously worked as a real estate broker, founded Twist It Up. After seeing a YouTube video, Noel discovered the efficiency of twisting hair with a tennis racket.
Noel launched his company in Italy with only three personnel; despite this, the company is continually growing.
Who is the founder of Twist It Up Comb?
Noel Durity is the CEO and founder of Twist It Up. Noel had various fears that he tried to disguise by growing his hair to cover his brow as a kid.
Noel was motivated to learn how to twist his hair by his ambition to seem fashionable with afro hair. Noel looked around for an effective comb but came up empty-handed, so he decided to make his own.
A male can use this technique to twist his thick hair into a curl pattern without catching or removing any pre-applied hair treatments. Many guys used a twisting or curling sponge before his innovation.
While the sponges worked, they were filthy and needed to be replaced frequently. Because of its plastic and stainless steel design, Durity’s comb is simple to clean.
Twist it Up Comb is a trademarked item. Durity designed it at Deskhub in San Diego, a boutique, flexible office environment encouraging small business cooperation.
The company started in 2017 and currently sells to over 100 barber shops, online hair care retailers, and Amazon. A new comb will set you back $29.99.
In addition, the company sells its own Red One Aqua Hair Wax, which costs $30 for a three-pack. The company is 100 percent black-owned, and its products are made in the United States of America.
What Happened to Twist It Up Comb at Shark Tank pitch?
In episode 1011, Noel Durity reveals his creation, the Twisted Up Comb, and hopes the Sharks enjoy it. Durity is apparently looking for financial help from a Shark to expand manufacturing and distribution.
Noel appeared on Shark Tank in seeking $225,000 in return for a 15% stake in his company, which is worth $1.7 million.
After telling the story of his comb, he distributes samples and suggests that he is looking for a strategic partner.
In 2018, he made $500,000 in sales, 70% of which are online and 30% wholesale. Noel’s problem was with the inventory.
He has run out of product seven times and is experiencing significant wait periods from his manufacturer.
He wants to expand his collection so that he may approach CVS, Sally Beauty, and other stores.
The Sharks show concern over his new job (as an accountant) and the status of his “back office.”
Regardless, both Mark and Daymond admire Noel’s perseverance. They form a partnership and make a $225,000 offer for 25% stock in the company, which Noel joyfully accepts, and depart the presentation with a deal.
What Happened to Twist It Up Comb After Shark Tank?
Twist it Up benefited from the Shark Tank phenomena. Sales skyrocketed to unprecedented heights.
The deal with Daymond and Mark was completed, and Mark now acknowledges the company on his website and promotes it on his Amazon Store page. On its website and Amazon Store pages, they tout the firm as a Mark Cuban/Daymond John venture.
The comb ran into several problems with counterfeits. More about this will be revealed in the episode 1217 update section. In the update, Noel traveled around to various places and confronted customers about the knock-off.
He gathered invoices, tracked down the companies, and forced them to stop and desist.
In June 2021, Twist it Up 3.0 with an ergonomic grip and a new Red One Hair Gel version were released.
As of February 2022, the company was still in operation, with annual revenue of $6 million.
Net Worth of Twist It Up Comb
They valued the company at $1.7 million when they approached the shark thank. Following the investment by two Sharks, the company was valued at $900,000.
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Twist It Up Comb FAQs
What is Twist It Up Comb?
Twist It Up is a comb for twisting natural hair. The comb is fashioned like a tennis racket and works in circular motions to twist Bantu hair rapidly.
Because of its high-quality materials, this one-of-a-kind styling tool is portable, washable, and cost-effective.
Who is the founder?
Noel Durity is the CEO and founder. Before discovering success in twisting hair with a tennis racket, Noel was a real estate salesperson. He then decided to design a comb that twisted hair faster than any other product on the market today, including sponges.
How much money was sought on Shark Tank?
Noel was seeking $225,000 for a 15% stake in his company.
Who invested in Twist It Up Comb?
Mark Cuban and Daymond John invested in Twist It Up
How much money did they put in?
They invested $225,000 for a 25% stake in the company
Is the Twist It Up Comb still in operation?
Twist It Up Comb is still in business as of February 2022.
Twist It Up Comb is made in what country?
The film Twist It Up was made in San Diego, California.
How much money does Twist It Up Comb make?
Twist It Up made $6 million in sales.
Where does Twist It Up Comb sell its products?
Twist It Up products are available in barbershops and online stores like Amazon.
How does the Twist It Up Comb function?
The innovative device helps twist hair. It’s also portable, so you can take it everywhere you go.
What is the price of the Twist It Up Comb?
Twist It Up is $29.99, although the price may vary based on the site.
What material is Twist It Up Comb made of?
The comb is made of steel and plastic.
What is the purpose of the Twist It Up Comb?
The proprietary product is used to twist hair.
Is the Twist It Up Comb painful?
Twist It Up does not cause any pain when used to twist hair.
Is the Twist It Up Comb suitable for all hair types?
Yes, the comb is suitable for all types of hair.
What is the Twist It Up Comb’s return policy?
Contacting a customer service agent via the contact us page may assist them in resolving their issues about returns and refunds.
When used, how long will the Twist It Up Comb last?
The goods will endure for a very long time.
What distinguishes Twist It Up Comb from other combs?
Twist It Up is distinct in that it can twist hair quicker than any other comb, and, unlike the others, it is portable.
Is the Twist It Up Comb better than a sponge?
Yes, Twist It Up is superior to using a sponge because it twists hair more quickly and easily.
How can I make a payment for Twist It Up Comb?
Payments may be made online through Amazon to acquire the merchandise.
