What Happened to Tranquilo After Shark Tank?
What is Tranquilo?
Tranquilo is a clever, portable vibrating pad that calms a baby by replicating the noises and soothing sensations of uterine life. Natural reflexes that developed before to birth calm the infant.
Melissa Gersin, a maternity nurse, founded Tranquilo after six years working in the maternity ward at Mount Auburn Hospital in Cambridge, Massachusetts.
Tranquilo adheres to Safe Sleep guidelines by allowing baby to sleep on her back. It’s made to fit into cribs and bassinets, but it’s also completely portable, rolling up to fit inside baby baggage.
The mat has a water-resistant inner lining as well as a soft, removable, and completely washable cover.
Direct access buttons or Bluetooth and a mobile phone app can be used to operate the mat. It comes with a variety of vibration settings, heartbeat types, and timing choices.
Tranquilo was founded by whom?
Tranquilo was founded by Melissa Gersin, a maternity nurse, after she spent six years working in the maternity ward at Mount Auburn Hospital in Cambridge, Massachusetts.
She watched nurses’ and new parents’ worry and terror as they fought to put their newborn babies to sleep.
She has seen hundreds of parents over the years and discovered that many of them struggle to comfort their babies.
Despite her lack of development experience, she created the first prototype of the Tranquilo mat. In English, the term means “quiet,” something many new parents are not used to!
For nine months in the womb, babies are surrounded by amniotic fluid. They are constantly moving with their mother, listening to the calming sounds of her heartbeat, blood flow, and other bodily functions.
The Gersin mat vibrates softly and creates low-level tones that are soothing to a newborn (and its parents). It’s portable, easy to clean, versatile, and may be used in a variety of situations, from car seats to cots. Even a newborn can be wrapped with a Tranquilo mat.
A small mat costs $65 and a large mat costs $85. She also sells custom covers for the various mats for $25.
Tranquilo’s Shark Tank Pitch: What Happened?
In episode 16 of Season 8 of Tranquilo on Shark Tank, Gersin chose to pitch her business to Sharks in order to help her break into mass retail.
Melissa entered the Shark Tank pitch, seeking $100,000 in return for a 10% ownership in Tranquilo, which worth $1 million.
She talks about her childhood as well as the relaxing properties of her baby mat.
Mark was seeking for one that is the right size for him! Melissa hands out samples, and Robert moans in delight as he turns his on.
Daymond mentioned that his doctor advised him to let babies “cry it out,” but he is afraid that this may lead to bad behaviors.
She tells the Sharks she has patents and has generated $65,000 in sales in less than a year.
They cost $20 to make, and after performing market research, she plans to sell them for $99 each.
Lori questions the pricing, while Daymond questions the valuation. The value, according to Melissa, was in the patents, and the cost represents a “premium product.”
She “developed” Tranquilo while working at the hospital and first submitted it to them, but they were disinterested. One of her first customers was a coworker.
She works for the firm 80 hours per week and nurses one day each week. She had put $180,000 of her own money into the business, which appeals to the Sharks.
The bids start pouring in, with Daymond offering $100,000 for 20% stock in return for licensing it.
Kevin offers her $250,000 for 25% equity shares and informs her that she must stop working as a nurse.
Some of the money could go toward salaries, while the rest could go toward inventories. When one of Kevin’s HoneyFund clients has a kid, Mark tells her that he can send them along.
Lori remarked that Kevin gave her a good bargain. If Lori were to bid, she would ask for more stock.
Melissa rejects Kevin’s offer of $200,000 for a 15% stake. Kevin responds with $200,000 in return for 20% equity.
When Daymond observes Melissa’s hesitation, he chooses to exits.
Mark was of the same mind.
Mark was of the same mind. Lori inquires as to what Robert was up to, and Robert makes an offer of $200,000 for 15% equity shares, which Melissa accepts and the pitch concludes with a deal.
What Happened to Tranquilo After Shark Tank?
Despite the fact that the deal was struck, it does not appear to have been completed as a result of the occurrence. After appearing on Shark Tank, Tranquilo’s sales rose from 2,000 to 10,000 units in a couple of weeks.
Gersin continues to offer Tranquilo, expanding the size and cover design possibilities and introducing it into retail markets.
Tranquilo, which is now known as Infant Brezza, was purchased by The Betesh Group’s infant division, Baby Boom Consumer Products, in 2018.
Gersin’s videos and name are prominently displayed on the Baby Brezza website, despite the fact that she is not actively involved in the company.
Tranquilo’s Competitors
On the market, the company has a slew of competitors. Finnbin, Cloud B, Baby Bling Bows, Baby Delight, Woombie, Tiny Love, Babyganics, and LlllEbaby are among them.
Tranquilo’s Net Worth
During the pitch, the firm was valued at $1 million. The company has an estimate net value of $15 million.
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Tranquilo FAQs
What does Tranquilo do?
Tranquilo creates a mat that is soft and can be used to calm a baby while it nurses. It contains prenatal sounds of the blood flow and heartbeat of the mother. It allows a baby to fall asleep within just 15 minutes, says Melissa Gersin.
What is the size of its mats?
There are three sizes: small, medium, and large, each holding half an ounce of liquid and measuring 11 x 14 inches (29 x 35 centimeters).
What comes with Tranquilo?
Tranquilo contains a mat, straps, and a cover. A cover is sold separately for $25.
What colors is Tranquilo available in?
Tranquilo is available in three colors: white, raspberry and lavender.
Can I use Tranquilo for my car seat or stroller?
Yes, it can be attached to the car seat or stroller strap handles.
Where can I get one?
Customers can buy it directly from the manufacturer or from a third-party retailer like Amazon.
How do these work?
Tranquilo Mat is a battery-powered mat that is soft and full of sounds that help baby relax, feel comfortable and sleep better.
How often do these babies use them?
The babies fall asleep within 15 minutes.
What is the noise it makes?
The mat vibrates and emits a sound to help the baby relax and fall asleep. This can be started during the prenatal period and continued throughout the time spent in a hospital or at home once there. The mat contains sounds that are familiar to all mothers, like heartbeat, blood flow, and other biological signals from their bodies.
Is a cover required?
Yes, a cover is sold separately and costs $25. It can be used to make the mat attractive to customers or to protect it during storage.
Is there any limit on its use?
No, its use is recommended for all babies between zero and six months old. It can even be used for feeding, sleeping, cuddling or playing with the child.
How many times can it be used?
The mat can be used repeatedly without any limiting factors.
How long does the sound last?
The sounds can be played for about eight hours on a single charge. It takes about four hours to fully charge the mat, making it ready for use again. It is powered by two AAA batteries, which are included in a purchase of Tranquilo Mats. The batteries are sold separately if only one needs to be replaced.
Are there any accessories?
Yes, it comes with a small carrying case that can be used to hold the mat, straps and cover.
What is Tranquilo return policy?
There is a 30-day money back guarantee policy for all purchases.
Where can I buy one in stores?
Tranquilo mats are sold in retail stores such as Nordstrom, Babies”R”Us, and Amazon.com. A list of retailers can be found on the manufacturer’s website.
