What Happened to Thin Gloss After the Shark Tank Pitch?
What is Thin Gloss?
Thin Gloss was a weight-loss product for women. It worked similarly to conventional lip gloss, but it also served to suppress one’s appetite.
The product was straightforward to use. Thin Gloss was scented 30 minutes before a meal, applied to the lips, and then consumed.
Who is the Founder of Thin Gloss?
Thin Gloss was created by April Morris. Morris, a single mother of two children, has had to reinvent her life and achieve success where there were previously just barriers.
She married at the age of 20 and was left with two children to raise after her divorce a few years later, requiring her to seek alternative means of support for herself and her family.
She started selling real estate for a living and sold over $9 million in real estate in a single year. She quit her job and started her own company.
April stopped producing and selling Thin Gloss on August 1, 2012.
April currently works as both a sales consultant and a motivational keynote speaker.
The odd journey of the Thin Gloss product began when two female employees at a work party referred to April as overweight.
As a result, April started using diet pills to lose weight, but the side effects gave her jitters and made it difficult for her to sleep.
She had the idea for Thin Gloss while applying lip gloss while waiting at a traffic light. April wondered whether there was a scent that may help her lose weight.
After much research, she found Hoodia, a South African herb that assists with appetite management.
April investigated numerous smells that may boost a person’s happiness and vigour. April left from her real estate job after saving enough money and spent it all in the creation of Thin Gloss.
April believed that her Thin Gloss would help other women lose weight or boost their self-esteem.
What Happened to Thin Gloss at the Shark Tank?
Morris entered Shark Tank season 2 episode 5 in pursuit of $80,000 in exchange for a 20% ownership in her company. This equates to a $400,000 valuation.
She contextualizes her encounter by stating how diet medications made her apprehensive and unhappy.
She began to wonder if there was a herb or scented oil she might use to lift her spirits.
She had an idea for a cosmetic that would give women an advantage while applying lip gloss under a red light.
She discovered hoodia, a plant that has been shown to aid in weight loss. She added scents that are said to lift one’s mood and reduce appetite.
Without directly stating that the Thin Gloss will help ladies lose weight, she suggests that it will be beneficial to those looking to trim their bodies.
Sales are something that Robert Herjavec is interested in. In the last year, the Morris has sold $26,000 in Thin Gloss and hopes to sell $1 million in the coming year.
She’s made $18,000 thus far. Kevin O’Leary doubts she will “break last year’s sales,” but Morris is unfazed.
Kevin Harrington gets right to the point and asks if she has taken part in any research trials. Morris has spoken with an FDA attorney and believes she is in the clear when it comes to claims.
Kevin Harrington informs O’Leary that the “before and after” photographs in her exhibit are a legal implication of a weight loss guarantee.
When Robert inquired about the cost of each tube of Thin Gloss, she stated that they were $28 each. Barbara inquired as to whether April had lost weight while using the product, and April responded that she had lost 18 pounds.
Robert also inquired as to how much it cost her to create, to which she replied, “$5”.
Kevin Harrington is out on that basis. Daymond John is out too.
Kevin O’Leary stated that, while he admired what she had done with the product, he was too worried about the legal ramifications to invest. He stepped outside.
Barbara voiced her displeasure with the sales presentation, which featured an implied benefit that could not be disclosed due to legal issues. She, too, went out.
Robert Herjavec is skeptical about the company’s capacity to scale from early revenue levels to one million. He’s no longer there.
April thanked them and exited the stage. She insisted in her farewell interview that she was not disheartened.
What Happened to Thin Gloss After the Shark Tank Pitch?
Despite the setback, Morris remained positive following his appearance on Shark Tank. Her self-assurance, on the other hand, does not appear to have led to the success she anticipated.
Despite a brief boost in traffic to her website and a temporary increase in sales, interest dwindled, and she announced in a YouTube video in 2012 that she would no longer be selling Thin Gloss.
What is the Net Worth of Thin Gloss?
Morris entered Shark Tank season 2 episode 5 in pursuit of $80,000 in exchange for a 20% ownership in her company. This equates to a $400,000 valuation.
Who were the Competitors of Thin Gloss?
Thin Gloss competitors included Too Faced and Mojo Spa.
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Thin Gloss FAQS
Who is April Morris?
April Morris is the founder and creator of Thin Gloss. She was on Shark Tank in pursuit of $80,000 in exchange for a 20% ownership in the company.
What is Thin Gloss?
Thin Gloss was a lip gloss that curbed appetite through aromatherapy, which had been mixed with Hoodia gordonii, an herb used to curb hunger and enhance one’s mood.
What happened to Thin Gloss after the Shark Tank?
Despite not securing a deal from Sharks, Morris remained positive following his appearance on Shark Tank.
Her self-assurance, on the other hand, does not appear to have led to the success she anticipated, she announced in 2012 that she had stopped producing and selling Thin Gloss.
What is the Net Worth of a thin gloss?
This business is no longer in operation.
How much was Thin Gloss to buy?
Thin Gloss were sold at $28 each.
What episode was Thin Gloss featured on Shark Tank?
Thin Gloss was featured on season 2episode 5.
Who are the competitors of Thin Gloss?
Too Faced and Mojo Spa were the main competitors of Thin Gloss.
How can they contact Thin Gloss?
They are no longer in business.
What was Hoodia?
Hoodia has been used in South Africa as an appetite suppressant and to aid in weight loss.
Is Thin Gloss still in business?
The company has ceased operations since August 2012.
