What Happened to The Natural Grip After Shark Tank?

What is The Natural Grip?

The Natural Grip is a reusable tape grip/glove designed for weight lifting and CrossFit training. The bulk of gloves on the market is made of leather and is only available in three sizes (S.M.L).

The Natural Grip comes in 14 different sizes, as well as a variety of colors and designs, and it does not slip. The Natural Grip was created by Ashley Drake.

Ashley Drake created a sturdy container that protects your grip while also allowing you to store The Natural Grip in a glove-sized box.

One of the most appealing aspects of The Natural Grip is its reusability. The firm recommends storing the tape in your freezer, and the natural grip will remain indefinitely if properly preserved. Replace your tape if it becomes damaged and continue training.

The Natural Grip tape lets you to create any sort of grip you want while still keeping a decent level of tackiness.

Who is the man behind The Natural Grip?

Ashley Drake founded The Natural Grip in Louisville, Kentucky in June of 2013. Drake appears in the video with CrossFit competitor Danielle Sidell, who utilizes the product.

The Natural Hold is more of a protective wrap that assists athletes in gaining a better grasp on pull up bars or weights without injuring their hands. Each grip is made to order, with the ring finger size being utilized to ensure a precise fit.

The Natural Grip is made of Zinc Oxide 100 percent cotton tape with an extraordinarily strong natural adhesive. To minimize sliding, they propose taping the grips at the wrist once you’ve placed them on your hands.

The grips come in a variety of colors, so you can match your hands to the rest of your training gear. The Natural Grip is a proprietary product that can only be purchased through the company’s website. Professional sportsmen and those who frequently use it for exercises have given it positive feedback.

The same qualities that make it excellent training equipment also make it an excellent way to teach your children how to catch and throw.

The Natural Grip can help children develop their hand-eye coordination and become more athletic. The Natural Grip is now available for purchase on Amazon and at the company’s website.

What Happened to The Natural Grip at the Shark Tank Pitch?

Ashley chose to present her company to the Sharks in episode 8 of Season 6 of The Natural Grip on Shark Tank in order to gain more distribution and finance for large orders.

Ashley opens the piece by outlining her home-based company. She tells the Sharks to “get a grip” after she and Danielle Sidell entered the Shark Tank. Ashley was seeking $100,000 for a 20% ownership in her company, which worth $500,000.

She shows the Sharks how to hold the grips before having Danielle clean and jerk 165 pounds and complete some bar muscle ups.

Ashley gives out samples (she gives Kevin black grips that match the color of his soul!). The Sharks try out different grips, and Robert does a few pull-ups.

She claims to have made $178,000 in sales in a single year. Robert encourages her to differentiate her grips from those of others. Her invention covers reusable tape grips that may be adjusted to fit the size of the ring finger.

Each grip costs $4.32 to make and retails for $17, yielding a nice profit margin! Lori gets bored with the firm and exits.

Ashley wants to raise money so that she may grow her production. Kevin then went out.

Ashley hopes to earn $4 million every year. Robert argues with Mark that she should focus on the Crossfit community.

There’s a commercial break when Robert and Daymond declare they’ll wait for Mark.

Following the intermission, the three remaining Sharks are deadlocked. Mark admires what she’s doing, but he can’t see what’s next, so he exits.

Robert feels she has a high level of credibility and offers $100,000 in exchange for a 30% ownership in the firm.

Daymond offers $100,000 in return for 40% ownership of the firm.

Robert responds with $125,000 for 25% equity shares, but Daymond lowers his offer to $100,000 for 33% ownership, claiming he’s better at manufacturing and can “put Reebok on the box.”

Ashley accepts Robert’s offer! The pitch was then ends with a deal.

What Happened to the Natural Grip After Shark Tank?

After the show aired, Ashley’s deal with Robert was finalized, and she departed the pitch with a deal.

Despite the fact that Ashley left the army to run the company full-time, sales have been stagnant since the agreement with Robert, which Robert feels is due to a lack of marketing.

In December of 2018, the business was dissolved. Ashley presently works for UPS as a Supervisor of Industrial Engineering.

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The Natural Grip’s Competitors

The Natural Grip is a competitor in the competitive training product industry. Rogue Fitness Grips is a competitor.

The Natural Grip’s Net Worth

During the pitch, the firm was valued at $500,000; following Robert’s investment, the company remained the same. Since then, the company has gone out of business; therefore the current net value is unknown.

The Natural Grip FAQs

What was the function of The Natural Grip?

The Natural Grip was created to help ring athletes gain a better hold on their equipment without injuring their hands.

How much did The Natural Grip cost?

The Natural Grip was sold for $17 apiece.

What product did The Natural Grip make?

The product was homemade tape strips with natural ingredients to provide the user with a better grip and avoid hand pain.

How many fits does The Natural Grip come in?

The Natural Grip comes in seven different sizes. The company also sells bulk orders. You can also buy packs of two and four.

Where is The Natural Grip manufactured?

The grips are manufactured by Ashley Drake, an individual from Louisville, Kentucky. They come in various colors and have a natural peel-off backing for easy application on any surface.

Who invented the tape?

Ashley Drake was the man behind The Natural Grip originally.

What happened to The Natural Grip?

The firm went out of business after Robert invested in Ashley’s company. Daymond made an offer, but The Natural Grip remains defunct.

What were the products of The Natural Grip?

The Natural Grip produced both a tape and a bar tape. The tape is a roll of natural rubber band that comes in seven different sizes, from small to extra-large. These are applied either to wrists or hands, depending on the need.

The product also produces the bar tape for lifters who prefer not to use their hands the whole time. The bar tape is a rectangular piece of leather or plastic material with natural latex on one side and non-toxic polyvinyl chloride on the other.

Was The Natural Grip safe to use?

The Natural Grip was a safe and natural product. It is not harmful to users if used properly.

How many colors did The Natural Grip make?

The Natural Grip had five shades, including black, red and pink. They also produced a pallet with five different colors of natural rubber band.

Who was The Natural Grip approved by?

The Natural Grip was approved by the US Army, the US Olympic Team and many other coaches.

What were the payment methods accepted by The Natural Grip?

The Natural Grip accepted cash, check, money order and credit card payments.

What was the return policy of The Natural Grip?

The Natural Grip had a 30 day return policy. The company accepted refunds for damaged or defective products.

What did The Natural Grip look like?

The Natural Grip resembled a traditional tape used to stick stickers or notes on things.

Did The Natural Grip make money?

The Natural Grip did not make money following the investment from Robert Herjavec. It was unable to compete with others in the market because of its high initial cost, which made it difficult for customers to buy and use them correctly in practice and training.


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