What Happened to Switch Witch after the Shark Tank Pitch?
What exactly is a Switch Witch?
Switch Witch is a Halloween-themed business created for parents who don’t want their children to consume all of the candy they receive during trick-or-treating.
The Switch Witch operates in a manner similar to that of the tooth fairy. Rather than placing a tooth under the pillow, a child leaves sweets out for the Switch Witch, who trades them for an inedible yet funny gift — a plush toy and person.
The idea is that by utilizing the Switch Witch, you can help your children consume fewer sweets.
Who are the Switch Witch Founders?
Switch Witch was created in Salem, Massachusetts, by Rob Bouley and his sister-in-law, Lara Spear Riley.
Bouley, who owns an ice cream shop, recognizes that although the occasional pleasure is OK, bingeing on pounds of sugar is not.
When he first heard about the Switch Witch’s “story” in 2013, he immediately felt compelled to put it into a product.
Riley was commissioned as a reading specialist to write a narrative to accompany a soft toy.
They cooperated on a story arc that persuades a youngster to behave – à la Santa Claus – when the Switch Witch pays a visit (planned for October 1).
Parents conceal the toys so that the children may also participate in an exciting game of hiding and seek.
Bouley sought to begin the business on Kickstarter in July 2014, but his $14,500 effort was unsuccessful.
He appears to have raised the finances necessary to produce the product; The Switch Witch is currently available in a handful of toy retailers around the country, as well as on Amazon.
The doll and book combo costs $22.
How did Switch Witch do on their Shark Tank pitch?
Rob and Lara appeared on Shark Tank Season 7 Episode 5 seeking $55,000 in exchange for a 25% share in their business. This amounts to a valuation of $220,000.
They are joined by three youngsters dressed in Halloween costumes, one of which is dressed as a shark. They enact the story while the children empty their candy bags. After then, the Switch Witch trades the children’s candy for a present.
Kevin inquires as to whether they are concerned about the legal repercussions of chocolate theft.
Robert is curious about the process through which the children give up part of their sweets.
Lara adds that the children will keep some of their sweets while foregoing the remainder.
Kevin feels the seasonality is harsh, but Mark believes it should go viral.
Mark requested a breakdown of the sales and cost per item, as well as the retail price.
According to Rob, they sold over 800 pieces of the American-made doll and book combination by word of mouth.
The product was $29.99. The majority of those sales occurred online, with the balance being via door-to-door sales and craft shows. Their total sales were $15,700.
The Sharks are perplexed as to why it failed to take flight. Kevin recognizes the benefits of the product, however, it is a non-proprietary plush doll.
He says they should follow the Salem witch trials tradition and burn it behind the barn since it “smells.”
Robert was the next to speak up, alleging that he had way too much fun with Halloween.
Lori struck a deal with products from Christmas and Hanukkah, but Halloween is a single day, not a whole season. She has departed.
Mark argues that they are exacerbating the situation rather than resolving it, and that Switch Witch must spread organically to thrive. He has departed.
Daymond, likewise, declined. He recommended that the firm could be better off operating as a hobby business, from which they might develop.
What became to Switch Witch following their Shark Tank Pitch?
The absence of a distinctive name and trademark has damaged the business. At least two further comparable “rip-off” firms are engaged in the same activity.
Despite the ambiguity, the product is still available on Amazon and in Massachusetts, Maine, and New Hampshire through The Paper Store and Hallmark retailers.
In September of this year, the company issued free Common Core-compliant Switch Witch Halloween worksheets and grading guidelines for teachers.
Additionally, the corporation has joined with Operation Shoebox, an organization that provides Halloween candy to soldiers stationed domestically and abroad.
The business has used a seasonal marketing and sales approach since its introduction on Shark Tank.
There is a lot of activity from mid-August through Halloween, and then things settle down until the next year.
As of May 20, 2021, the firm is still in existence.
What is Switch Witch’s Net Worth?
Rob and Lara appeared on Shark Tank Season 7 Episode 5 seeking $55,000 in exchange for a 25% share in their business. This amounts to a valuation of $220,000.
The current net worth is unknown.
Who are Switch Witch’s Rivals?
Switch Witch has no known rivals.
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Switch Witch FAQS
1. What is Switch Witch?
Switch Witch is a Halloween-themed business created for parents who don’t want their children to consume all of the candy they receive during trick-or-treating.
2. Who are the Switch Witch Founders?
Rob Bouley and Lara Spear Riley are the Switch Witch Founders. They collaborated on the idea and wrote the book, which is sold alongside the doll.
3. How much were they seeking in the Tank?
Rob and Lara appeared on Shark Tank Season 7 Episode 5 seeking $55,000 in exchange for a 25% share in their business. This amounts to a valuation of $220,000.
4. Was the Pitch successful?
No. The Sharks declined to offer them an investment.
5. Did Switch Witch get any publicity on Shark Tank?
The business has used a seasonal marketing and sales approach since its introduction on Shark Tank.
6. Does Switch Witch still exist?
As of May 20, 2021, the firm is still in existence.
7. What is the cost of the product?
The product was $29.99.
8. What is business model for Switch Witch?
The business has used a seasonal marketing and sales approach since its introduction on Shark Tank.
9. Where can they buy Switch Witch?
They are available online from Amazon, as well as from The Paper Store in Massachusetts, Maine, and New Hampshire.
10. When was Switch Witch founded?
The firm was founded in 2013.
11. When was Switch Witch aired on Shark Tank?
Switch Witch was aired on Shark Tank Season 7 Episode 5 on October 4, 2015.
12. How much does Switch Witch cost?
The Switch Witch and accompanying book will set them back $22.
13. Where is Switch Witch based?
Switch Witch is located in Salem, Massachusetts.
