What Happened to Surfset Fitness after the Shark Tank pitch?

What is Surfset Fitness?

SurfSet Fitness is a fitness-related firm. The company sells the RipSurferX (RSX), a board that resembles a water surfboard.

Instead of being used in water, RSX is used as gym equipment for balance and core training. Surfset also offers a fitness program for prospective fitness instructors worldwide.

Who are the Surfset Fitness Founders?

Mike Hartwick and Sarah Poon started SurfSet Fitness. Prior to founding the company, Mike was a professional hockey player, and Sarah worked as a nutritionist and fitness teacher.

They divorced following the establishment of the corporation. Mike was the founder and CEO of SurfSet Fitness Company, while Sarah joined Hypewear in 2018 as Vice President of Marketing.

Mike Hartwick, a fitness enthusiast, is looking to spice up his training routine.

He would go surfing during his hockey league’s break to break up the monotony of ‘conventional’ training.

He approached Sarah Poon, with whom he co-founded SurfSet Fitness, after considerable consideration.

Surfset Fitness intends to train instructors who will be able to conduct group fitness programs that use surfing as a conditioning exercise in addition to selling the RipSurferX.

What Happened to Surfset Fitness during Shark Tank pitch?

Hartwick and Ponn appeared on Shark Tank season 4 episode 2 looking for $150,000 in exchange for a 10% share in Surfset Fitness. This equates to a $1.5 million valuation.

They brought Lakey Peterson, one of the world’s top ten surfers, along. She climbs on the RipSurferX to demonstrate a few workout manoeuvres to the Sharks.

Robert was so fascinated with the concept that he sprang onto the board and gave it a shot.

These boards have a 450-pound weight limit.

Ponn and Hartwick earned a tidy sum of $150,000 by doing surf fitness sessions in the four months preceding shooting.

Each RipSurferX is manufactured for $150 and retails for $400. Daymond John argues that the production price should be decreased to $100, but Hartwick answers immediately that this should be no problem.

According to the pair, over 200 people have contacted them about franchising as a consequence of their program.

Surfset aims to undertake a statewide teacher certification drive with the goal of having trained instructors in every major city.

Mark is a fan of the concept and feels Surfset should recruit professional surfers to serve as certified trainers. He offers $300,000 in exchange for a 33% ownership in the business.

Robert, too, adores Surfset and offers $100,000 for a 20% discount.

Daymond is interested in investing and has offered $150,000 in exchange for a 25% investment in the firm and an unlimited manufacturing agreement for the RipSurferX boards.

Kevin then demands to be included in Daymond’s contract.

Barbara informs Ponn and Hartwick that Mark is the ideal partner for this endeavour and invites them to join her in accepting Mark’s offer.

If there were this many sharks near an actual surfer, this would be a lethal scenario.

Barbara is out since Mark does not want a partner in this endeavour and he admires Mike’s financial skills.

Ponn and Hartwick utilize the infamous “24-second shot clock” to assess whether they should travel with Kevin and Daymond, Robert, or Mark.

When Cuban’s stake is reduced to 30%, the Surfset Fitness founders secure the transaction.

What became to Surfset Fitness following its Shark Tank pitch?

Following the presentation, the Surfset crew proceeded on a 24-city national tour to certify trainers and educate fitness fans worldwide about the RipSurferX.

Surfset teamed with prominent businesses on their tour, including UnderArmour, Garnier Fructis, and Qboda Mexican Grill.

As of the end of 2012, Surfset Fitness had 29 locations with RipSurferX certified trainers.

Surfset makes an appearance in Shark Tank Update 420. In the update, Mark joins an exercise class.

Surfset Fitness is still selling RipSurferX ($675) and delivering lessons worldwide (in 35 countries) more than five years later, despite the departure of one of the company’s founders.

Sarah Ponn, the co-founder of Surfset Fitness, was named Vice President of Marketing for the company in March 2018.

Hyperwear is a firm that designs and manufactures “outlandish clothing for outlandish exercise” (weight vests, sandbag free weights, etc.).

The firm operated for several years. When this page was modified in July 2021, the website was inaccessible.

Mike Hartwick’s LinkedIn page indicates that he left the firm in February 2021. They appear to have ceased operations.

What was Surfset Fitness’s net worth?

Hartwick and Ponn appeared on Shark Tank season 4 episode 2 looking for $150,000 in exchange for a 10% ownership in Surfset Fitness. This equates to a $1.5 million valuation.

They accepted a $300,000 offer from Mark for a 30% share, bringing the worth to $1 million.

Who are Surfset Fitness’s Competitors?

Surfset Fitness has no known rivals.

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Surfset Fitness FAQS

1. What is Surfset Fitness?

Surfset Fitness is a company that offers surf fitness classes and RipSurferX boards for sale.

2. What was the Shark Tank episode for Surfset Fitness?

The Surfset Fitness episode aired on Shark Tank season 4 episode 2 which was aired on September 21, 2012.

3. Who founded Surfset Fitness?

Mike Hartwick and Sarah Poon established Surfset Fitness.

4. How many stores were there of Surfset Fitness?

As of the end of 2012, Surfset Fitness had 29 locations with RipSurferX certified trainers.

5. What did Mike and Sarah ask for in the Tank?

They asked for $150,000 in exchange for a 10% share of the company. This would result in a $1.5 million valuation.

6. Who invested in Surfset Fitness?

Mark Cuban invested $300,000 for 30% of the business.

7. Did the deal with Mark and Surfset Fitness close?

The deal with Mark closed.

8. Is Surfset Fitness still in business?

Mike Hartwick’s LinkedIn page indicates that he left the firm in February 2021. They appear to have ceased operations.

9. Where can they find the Surfset Fitness website?

The firm appeared to have ceased operations.

10. What happened to Surfset Fitness?

Following the presentation, the Surfset crew proceeded on a 24-city national tour to certify trainers and educate fitness fans worldwide about the RipSurferX.

Surfset teamed with prominent businesses on their tour, including UnderArmour, Garnier Fructis, and Qboda Mexican Grill.

As of the end of 2012, Surfset Fitness had 29 locations with RipSurferX certified trainers.

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