What Happened to Sunniva Super Coffee after the Shark Tank Pitch?
What is Sunniva Super Coffee?
Sunniva Super Coffee is the healthy, delicious alternative to sugary coffee drinks like frapuccinos and other iced coffee and energy drinks. It is marketed as a more health-conscious alternative to bottled coffee and energy drinks.
It’s made with organic Colombian coffee beans, lactose-free protein, and healthy fats derived from coconut oil.
Each container of Super Coffee contains 10 grams of protein and 4 grams of MCT oil extracted from coconuts in addition to caffeine.
Four flavours are available: Smooth Mocha, Maple Hazelnut, Vanilla Bean, and unsweetened Creamy Black. Between $3 and $4 for a bottle.
Who are the Sunniva Super Coffee Founders?
Sunniva Super Coffee was started by three collegiate football brothers: Jake DeCicco (Georgetown University), Jordan DeCicco (Philadelphia University), and Jimmy DeCicco (University of Pennsylvania) (Colgate).
Jordan established the business in his dorm room at Philadelphia University in 2015.
He sought a healthful, organic energy boost and despised the student union’s sugary beverages.
He began combining organic coffee, milk protein, and coconut oil in his blender, and after a few weeks, his energy level jumped significantly.
Friends expressed an interest in trying this new energy drink, and he began selling it from his dorm room.
In the summer of 2015, he enlisted the assistance of his elder brothers and they began bottling it.
They made their way onto the shelves of around 20 Whole Foods Market locations in Northern Virginia/Baltimore.
Originally a refrigerated product, they now offer a non-refrigerated version to expand availability.
Super Coffee is now available in hundreds of locations around the New England region.
What Happened to Sunniva Super Coffee during the Shark Tank Pitch?
Jordan, and Jim entered the Shark Tank season seeking $500,000 for a 4.5 percent stake in their business. This equates to an $11.1 million valuation.
They deliver their pitch and hand out samples.
Lori asserts that it is really potent, while Rohan detects a stevia-like aftertaste.
Robert, too, is anti-flavours and anti-leaves.
This year’s sales have totalled $600,000, with a goal of $2.1 million by the end of the year.
Each bottle is manufactured for $1.05, wholesaled for $1.85, and retailed for $3.29. This is in contrast to the industry standard, Starbucks.
The product is $2.99, but they’re interested in discussing the newly created and upgraded category.
Whole Foods Market sells products such as coconut oil, protein, and butter for between $4.99 and $7.99.
Barbara is dissatisfied with the aftertaste and departs.
Lori feels the lads have grit and the beverage is fashionable, but she is concerned about the high rating. As a result, she is obligated to terminate the arrangement.
According to Mark, the three brothers have a great name and a great price, but the more popular they get, the more expensive it becomes to build Sunniva Super Coffee into a profitable and saleable business.
Mark is also not a party to the agreement since he is hesitant to spend $10, $25, or even $50 million in the business.
Rohan feels they are not raising enough money, and he is more impressed by the flavour of a product.
Unfortunately, the DeCicco brothers were unable to get finance for their Sunniva Super Coffee product.
What Happened to Sunniva Super Coffee after the Shark Tank Pitch?
They renamed the business Kitu Life later that year, a play on the phrases “key to life” and “keto.”
Kitu has created a sugar-free Super Coffee (80 calories per cup) and Super Creamers, a line of dairy-based creamers made with whey protein and coconut oil in vanilla, hazelnut, and unsweetened flavours.
The sugar-free Super Creamers will be available at Wegmans and Fresh Thyme locations, according to Kitu.
Arnold Schwarzenegger’s son, Patrick Schwarzenegger, invested in the firm the next year as a direct result of their Shark Tank appearance.
They launched creamers in 2019 and raised $25 million in growth capital from venture capitalists, including Aaron Rogers’ Rx3 Ventures.
Additionally, the three brothers were included to Forbes’ 2019 list of the world’s 30 under 30.
They anticipate revenues of $55 million by 2020. Baron Davis, a former NBA player and early investor in Vitamin Water, as well as Alex Rodriguez and J-Lo, all invested in the firm the same year.
By 2021, they hope to hire Rosanna Godden, a former finance vice president of Whole Foods Market, as the company’s chief financial officer.
Sales are predicted to reach $97 million in 2021, and the company is valued at $400 million.
What is Sunniva Super Coffee’s net worth?
The Company is valued at $400 million as of 2021.
Who are Sunniva Super Coffee’s competitors?
Sunniva Super Coffee is a direct competitor of Starbucks.
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Sunniva Super Coffee FAQS
1. Is Sunniva Super Coffee good for their health?
Sunniva Super Coffee is a healthy alternative to other energy drinks and other energy-boosting products. It’s made with coconut oil (a healthy fat), whey protein, and organic coffee beans.
2. What is Sunniva Super Coffee?
According to Sunniva Super Coffee, “Sunniva brews from an organic coffee bean process, which includes cold brewing coffee, roasting it to perfection in house, and then combining it with healthy ingredients such as milk protein and coconut oil.”
3. Who are the Sunniva Super Coffee Founders?
Sunniva Super Coffee was started by three collegiate football brothers: Jake DeCicco, Jordan DeCicco and Jimmy DeCicco.
4. What happened to Sunniva Super Coffee after their Shark Tank appearance?
They renamed the business Kitu Life later that year, a play on the phrases “key to life” and “keto.”
Sunniva Super Coffee has developed additional products, including milk protein.
They also launched a sugar-free line, which will be available at Wegmans and Fresh Thyme locations.
5. What is Sunniva Super Coffee’s net worth?
Sunniva Super Coffee as of 2021, is valued at $400 million.
6. What annual sales of Sunniva Super Coffee?
Sales are predicted to reach $97 million in 2021, and the company is valued at $400 million.
7. How much were they seeking in the Tank?
They were seeking half a million dollars in exchange for 4.5 percent of the company.
8. Did they get the deal?
Unfortunately, they didn’t.
9. When was Sunniva Super Coffee founded?
The Company was founded in 2015.
10. When was Sunniva Super Coffee aired on Shark Tank?
Sunniva Super Coffee was aired on the 11th of February 2018.
11. How much does Sunniva Super Coffee cost to purchase?
Sunniva Super Coffee costs $1.05 to produce, $1.85 to wholesale, and $3.29 to retail.
12. Is their products gluten-free?
Yes. Their whole product line is gluten-free.
13. Is Super Coffee a weight loss product?
While not a weight-loss product, their ready-to-drink Super Coffees have just 80 calories, less than 3g of net carbohydrates, and 10g of protein.
14. Are there any tree nuts in their products?
The only tree nut products are their Toasted Hazelnut Super Creamer and Hazelnut Super Coffee, which include natural hazelnut tastes.
