What Happened to Solemates After the Shark Tank Pitch?

What is Solemates?

Solemates is a device designed to protect high-heeled footwear. They slip over the shoe bottoms to protect the heels from harm when walking on grass.

Who Founded Solemate?

Becca Brown is a co-founder of Solemates, the creators of heel protectors that prevent women’s spiked heels from sinking into grass or other soft surfaces.

Becca’s co-founder, Monica Ferguson, met while working as a financial analyst at Goldman Sachs. During a second trip to Columbia Business School, the friends came up with the idea for Solemates, returned to Goldman Sachs for a short time, and then left together to build their company.

The prices are low, with most things costing less than $30. They sell their products on several online sites, including Zappos and Amazon.

What Happened to Solemates at the Shark Tank Pitch?

Monica and Becca entered Tank searching for $500,000 in exchange for a 10% ownership in their firm.

This suggests a $5 million valuation. They make their argument by telling the narrative of women’s love affair with heels.

They then hand out samples. Lori tries them on while wearing her heels. They had heels for the male Sharks to try on. They put the heels through their paces on a pad of grass provided by the women as a demonstration, and they work.

Kevin is fascinated by numbers. Last year’s sales were $1.1 million, while sales for this year were on track to exceed $1.5 million.

They are available at over 3000 retail locations, including Nordstrom and David’s Bridal. They each own 40% of the company after investing $100,000 and financing $1 million.

Mark Cuban – does not believe they will achieve $50 million in sales to recoup his investment.

Daymond John – thinks that if you spend $50 million on research and development, you will get your money back in five years. He’s no longer there.

Kevin O’Leary adores it, but he’s having difficulty with this deal. He has market power and intends to change the conditions of the trade. He will lend them $400,000 and provide them with $100,000 at a 10% interest rate.

Kevin O’Leary makes a second offer to them, but they accept Roberts’ first.

Lori Greiner – isn’t sure how big of a problem they have to address; therefore, she’s quits.

Robert Herjavec – argues that their sales have demonstrated that prices will rise but that he likes the company and will make them a deal they may not want, but he does.

He offered $500,000 in return for a 25% ownership.

They will either be acquired or will establish a new category. They ask Robert to cut his vote to 20% so that they can keep a little majority between them, and he agrees. They have reached an agreement.

What Happened to Solemates After the Shark Tank Pitch?

The arrangement with Robert did not go through because the two ladies decided that it would be beneficial to their business if it did not.

They finally reached an agreement with CVS and are now accessible in over 4000 of their locations. The series also includes new items such as shoe fresheners, blister protectors, a “winter warrior” collection, and others.

As of May 2021, the company was still generating $2 million in annual sales.

What is the Net Worth of Solemates?

Monica and Becca entered Tank searching for $500,000 in exchange for a 10% ownership in their firm. This suggests a $5 million valuation. Robert offered $500,000 in return for a 20% ownership, bringing valuation to $2.5 million.

Who are the Competitors of Solemates?

There is no competitor identified for Solemates.

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Solemate FAQS

Who founded Solemates?

Monica Ferguson and Becca Brown started Solemates in January of 2014. They are exclusive owners of the Solemates brand.

Was Solemate on Shark Tank?

Monica and Becca are, indeed, on Shark Tank. 14th of October, 2016.

What is the Solemate website?

Solemates.com displays their items and some of their clients, while Solemates.com/shoes displays shoes for sale.

How many Solemates stores are there?

The product is available in around 4000 locations. On their website, they offer a shop finder where they may find out where they are.

What materials can they clean with Solemate?

When done correctly, Solemate cleaning is effective on all of the primary fabric materials used in sneaker and shoe manufacturing, including leather, suede, nubuck, natural and synthetic fabrics, rubber, and many more.

How frequently should they use Solemate?

They recommend utilizing Solemate regularly to keep their kicks looking new.

Is Solemate only for sneakers?

Solemate cleans all sorts of shoes, including sneakers and dress shoes.

What material is it composed of?

Solemate’s primary ingredients include surfactants, cleaning amplifiers, and water. The vast majority of the components are natural, derived from coconut and jojoba oils.

How does it make money?

Solemate is a direct-to-consumer product, which means that customers purchase it from their website and have it shipped directly to them.

How do they actually use it?

Apply Solemate on their shoe as needed and work the Solemate into the fabric. After that, rub with a non-abrasive cloth and water before drying.

What is the expiration date on the card?

Their product’s expiration date will be noted on their Solemate box, or if not specified, Solemate will be valid for up to 1 year after purchase.

How much does it cost?

The cost of Solemate varies based on where it is purchased. The prices are low, with most things costing less than $30.

How often do they clean my sneakers with the product?

Solemate supporters recommend washing their sneakers on a regular basis. Excellent shoe hygiene will assist keep them looking good for a more extended period.

Where is Solemate sold?

Solemates are sold at a variety of major shops, including Amazon. Solemates are also available at boutiques, fitness facilities, spas, travel shops, and certain health food stores.

What are the strengths of Solemate?

The product is suitable for all materials, including leather.

It is packed in a recyclable, recycled plastic bottle. It has a mild citrus aroma and leaves no trace.

What are the weaknesses of Solemate?

Some fabrics, like suede, can be dried out by solemates, causing them to shrivel slightly. This may be avoided by using a suede brush with the cleanser.

How many people are employed because of Solemates?

The company’s only owners are Monica Ferguson and Becca Brown. They presently do not hire anybody else.

How big is Solemates?

Solemates’ yearly sales were $2 million as of May 2021; however, they were unable to provide specific profit figures at that time.

What inspired them to get into the business?

The two creators saw that there were issues with cleaning sneakers and shoes, so they set out to create a device that anybody could use.

Solemates, did they receive a bargain on Shark Tank?

On Shark Tank Season 8, Monica Ferguson and Becca Brown delivered an enthusiastic presentation about their heel protection, which resulted in a $500,000 agreement (for a 20% ownership stake in the company) with Robert Herjavec.

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