What Happened to Skinny Mirror After Shark Tank?
What is Skinny Mirror?
Skinny Mirror is a full-length mirror with a slimming curvature that produces a reflection that appears 2-3 sizes smaller.
The small slimming effect it delivers is designed to boost one’s self-esteem, a characteristic that immediately made the product popular with garment merchants, as an improvement in body confidence translated to an 18% increase in sales.
Belinda Jasmine created the Skinny Mirror after noticing that she seemed 5-10 pounds heavier in the mirror one day.
Who is the founder of Skinny Mirror?
Belinda Jasmine founded Skinny Mirror in 2013 after noticing herself in an old mirror and believing she looked fat. She wasn’t overweight, but the defects in the mirror made her appear ten pounds heavier.
She conducted research and determined that 50% of all mirrors had the same defects, so she designed the Skinny Mirror, which has a “slimming curve” built in to produce a more thin reflection.
In the spring of 2015, Ms. Jasmine successfully finished a Kickstarter campaign, raising over $7,500 to help get production started and to raise awareness that beauty has a lot to do with perception and self-esteem.
Part of the Skinny Mirror notion is that you look as good as you feel, and seeing a slimmer version of yourself in the mirror will make you feel better.
The Skinny Mirror was made in the United States from reclaimed wood and materials. They are available in a variety of sizes, including fitting room designs, and a single mirror may range in price from $99 (for the Bare Naked version) to $675. (For an extra-large, steel framed mirror).
Belinda can even create a customized mirror for you. They’re available at a half-dozen Santa Cruz/Carmel area retail establishments, as well as in limited quantities on Amazon.
What Happened to Skinny Mirror at Shark Tank pitch?
In Shark Tank episode 5 seasons 7, Belinda Jasmine tries to make a positive impression on the Sharks by presenting The Skinny Mirror, a patent-pending mirror that makes you appear 5-10 pounds smaller. She requires a Shark’s investment to increase productivity.
Belinda entered the Shark Tank pitch seeking $200,000 in exchange for 20% stake in her firm, which valued at $1 million.
The Skinny Mirror, she claims, “sets a new standard for viewing your true self.” It exemplifies how looking nice can make you feel good, and it is reminiscent of the famous Billy Crystal performance. She pushes the Sharks to put it to the test on stage.
Daymond exclaims, “I need this!” Lori likes it as well. Belinda recommends a distance of 3-5 feet from the mirror. Mr. Wonderful says that it was supporting deceit and calls it a falsehood.
When he asks about her sales, she says she’s sold 350 pieces for $85,000, the most of which have gone to retail businesses and hotels.
According to Mr. Wonderful, it was still spreading a falsehood. Belinda says that her store customers tell her that when they look in the Skinny Mirror, they buy more clothes.
Robert wonders if stores inform people that they were using a Skinny Mirror, and Belinda says she turned down a huge order because the store wanted her to remove the branding, which she rejected.
Kevin claims that anybody can make this mirror that he went out and that no other Sharks should invest because “it’s all nonsense!”
Mark says he gets the concept, but he doesn’t want to be a part of it if it’s used to push a purchase at a business. He also goes out.
Robert knows, but it’s dishonest for customers to appear beautiful at a store and then buy anything. He also went out.
Lori asks Belinda why she came up with the idea, and Belinda says that ‘Fat Mirrors’ induce a lot of body insecurities in women. Daymond says it was harmful since it may lead to people living unhealthy lifestyles. He exits.
Lori recognizes that women want to look better, but she was opposed to merchants exploiting this desire. She goes out. Belinda ultimately went away from the pitch without a deal.
What Happened to Skinny Mirror After Shark Tank?
The Skinny Mirror sparked great outrage. Despite the owner’s claim that it was designed to make people feel good about themselves, many individuals mistook it for a body-shaming product; this would not have been an issue if the product had only been sold to retail locations, where it might be abused.
Belinda declared her intention to dissolve the firm in 2018, noting that “the business simply wasn’t worth the stress.”
She believes she is still committed to seeing the mirror reach the general market and is willing to talk to anybody who is interested in licensing, manufacturing, or acquiring the company’s trademark.
Skinny Mirror’s Net Worth
The firm’s value was $1 million during and after the pitch; however, the company went out of business seven months after the Shark Tank episode, hence the company’s net worth is unknown.
Skinny Mirror FAQs
How was the Skinny Mirror different from a “fat mirror”?
The Skinny Mirror was not designed to make people look fatter, heavier, or bigger. It was designed to correct common, subconscious optical illusions that make people appear up to 10 pounds heavier than they really are. The Skinny Mirror’s patented “slimming curve” creates this effect.
How much did Skinny Mirror cost?
The Skinny Mirror cost $99 for a single unit or $199 for a double unit. There are also additional optional accessories.
How did the Skinny Mirror work?
The skin-thinning effect occurs because the curve on the mirror magnifies the image of the person standing or sitting in front of it (so it appears thinner). When people look into it, they will see their reflection as a thin person with a slimmer face and narrower nose.
Did Skinny Mirror make you look thinner?
People will look as thin as they feel when standing or sitting in front of the mirror, but they will not notice the effect while looking at themselves while moving around on the floor or while sitting down. The effect is only evident in a reflective environment.
Is Skinny Mirror big or small?
The Skinny Mirror comes in a variety of sizes, ranging from a full-length mirror to a hand-held model. It’s best suited for home use.
How many sizes did Skinny Mirror make?
The Skinny Mirror comes in a variety of sizes, ranging from a full-length mirror to a hand-held model.
How long was Skinny Mirror?
The Skinny Mirror comes in 2 different length options, ranging from 12.5 inches to 22 inches. The longer length is suitable for standing at a mirror near the door or the front entrance, while the shorter length works best for vanity mirrors and other small mirrors. It can also be used as an option for windows, table tops and lad monitors.
What is the Skinny Mirror made of?
The Skinny Mirror is made of plastic and glass, which is similar to what you’d find in a regular mirror.
Who were the target customers of Skinny Mirror?
Skinny Mirror is a product designed for commercial use. Skinny Mirror can use this mirror in retail stores, hotels, spas and salons as well as in your home. However, there are no plans to sell or distribute the product outside the USA at this time.
How much does Skinny Mirror cost?
The Skinny Mirror costs $199 for a double mirror, and $99 for a single mirror. All products come with free shipping.
Who was the founder or owner of Skinny Mirror?
Skinny Mirror was the brainchild of Jerome Ngoc, who is the founder and CEO of the company. With a background in computer software and video games, Jerome developed his own 3D simulator for Web-enabled devices, including mobile phones.
What was the return policy of Skinny Mirror?
Skinny Mirror offers a 24-month warranty, which can be extended to 48 months for an additional $89.
How long did Skinny Mirror take on delivery?
Due to the popularity of Skinny Mirror, it took approximately 6-8 weeks for delivery.
How did Skinny Mirror arrive?
After ordering, customers will receive a confirmation email that includes tracking information. Customers may also track their orders with their UPS tracking numbers.
Delivery should arrive within the delivery estimate horizons outlined in the confirmation email or UPS tracking numbers.