What Happened to Shower Toga after Shark Tank?
What is a Shower Toga?
Shower Togas are devices that allow people to change and shower in public while being fully private, making them perfect for runners, beachgoers, hikers, bikers, and others.
It may also be used as a bag for dirty clothes or a wet suit. Wrap the toga around your waist or armpits, pull the drawstring tight, then change or shower as needed.
Shower Toga was founded by Kressa Peterson. Before developing Shower Toga, she worked in direct mail advertising with her husband in the 1980s.
From 2010 until 2017, she used her skills to run Kressa Peterson International Sport Horses, and she was an avid rider herself. She is still the CEO of Shower Yoga and oversees its day-to-day operations.
Who is the inventor of Shower Toga?
Shower Toga was founded by Kressa Peterson. Before developing Shower Toga, she worked in direct mail advertising with her husband in the 1980s.
From 2010 until 2017, she used her skills to run Kressa Peterson International Sport Horses, and she was an avid rider herself.
She is still the CEO of Shower Toga and oversees the company’s day-to-day operations. After being diagnosed with cancer and engaging in Spartan events to divert her, Peterson came up with the idea for Shower Toga.
She learned that there was no suitable method to clean her after the races because she was usually coated in dirt. She made her first prototype out of diaper cover material and began wearing it after races.
She invented the Shower Toga, which is made of water-wicking nylon fabric. It wraps around the body and is secured with ropes. It’s long enough to wrap around the body of either a lady or a guy.
There are soap and shampoo drawers, as well as side access pockets for removing the shower head.
She started the business with a successful Kickstarter effort that raised $14,735. Peterson sent the first batch of products to her backers in July 2017.
People who enjoy these pastimes responded well, and the product is now readily available on Amazon. If you want to keep clean after your outdoor activities, the Shower Toga will set you back $35.
Shower Toga’s Shark Tank Pitch: What Happened?
Following a successful Kickstarter campaign, Peterson stepped up her game, working with The Shark Bite Half Marathon, Savage Race, The Mud Titan Run, and others. She also gave Shark Tank investors with her cleaning Shower Toga in exchange for a partnership.
Peterson entered the Shark Tank seeking $80,000 for a 33 percent ownership in her firm, which is worth $242,424.
Peterson reveals that her first year of business netted her $80,000 and that the Sharks are thrilled with her profit margins. She retails them for $35, wholesales them for $16, and sells them for $2.85 at home.
Kevin says that a waste bag could do the same job, but Peterson is skeptical. She grows agitated as she discusses her cancer fight and tells the Sharks that she wants FEMA to use them in the aftermath of natural disasters.
Both Robert and Lori like Peterson, but they don’t believe they would make a better fit. Mark and Alli were so impressed with the presentation that they teamed up and offered $80,000 for 40% equity shares in the company at a valuation of $200,000, which Peterson accepted and they closed the deal.
Shower Toga: What Happened After Shark Tank?
They were able to close a successful deal with Mark because to Peterson’s exceptional presentation during the pitch.
The company is well-known on the internet, and they sell on Amazon as well as their own website.
During the Covid-19 pandemic in 2020, the company supplied half-priced products to front-line staff and first responders so they could shower before coming home, lowering the danger of the fatal virus infecting their families.
In 2021, the company is still in business and has not rebranded, despite increased revenue.
Shower Toga’s Competitors
Shower Toga’s rival is The Swim Outlet Company (a division of Herschel Supply Co.)
Shower Toga’s net worth
During the pitch, the firm was valued at $242,424; following the deal with Mark and Alli, the company was valued at $200,000, and they have had rapid growth since then.
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Shower Toga FAQs
Did Shower Toga invent the shower toga?
No, Shower Toga is simply an updated version of the cloth bag that you can use as a bag for dirty clothes or to cover up while showering.
Why is the product called a “Shower Toga” when it can be used as a bag for dirty clothes?
When the company launched, they rarely received the attention they wanted to get. They had to work hard to make people aware of their product.
When will the product be available in stores?
It is only a matter of time before they start selling the product in stores. Amazon usually has a large stock as well as many other retailers, but Kressa Peterson is still carefully controlling production so it will not get out of hand; they want to maintain high-quality standards.
How is the product packaged?
The toga is folded neatly and packaged in a polybag with a hangtag attached to it.
Does Shower Toga fabric get wet?
Yes, it does. That’s why it’s called Shower Toga; the user wears it while showering.
Where can I buy Shower Toga products?
Customer can purchase from their store or from Amazon or other retailers.
Is the product used for protective purposes?
The product can be used for both protection and hygiene reasons. It is ideal for athletes because it keeps them clean after a sweaty workout.
How do I get the rope around the Shower Toga’s neck area?
It may take some time to get used to, but it is not very difficult. The rope is attached on both ends, so one can adjust it accordingly.
What material is Shower Toga made of?
The Shower Toga is made of nylon; it wicks moisture away and dries quickly. It has legs that keep the water and soap in their designated areas so one doesn’t have to worry about getting anything else wet.
How safe is the Shower Toga?
The Shower Toga is very safe; it’s also a very convenient way of showering.
How much water does the Shower Toga hold?
It holds as much water as a typical person can carry and more.
How do I wash my hair when using the Shower Toga?
Users can simply use a spray bottle to wet their hair and then start applying the shampoo or conditioner to get the job done.
Why is Shower Toga shown as a “fit for two”?
Since the product does not make use of any additional items, it can be used by two people at a time. It also helps that it’s long enough to wrap around the body of either a lady or a guy.
How do I wash my Shower Toga?
The product is made of materials that are easy to wash and can be machine dried; it’s dryer friendly.
