What Happened to Rumi Spice After Shark Tank?

What is Rumi Spice?

Rumi Spice is a firm that brings the flavor of Afghanistan to the world via a diverse range of Afghan spice products. Rumi Spice’s signature item is perhaps the saffron spice collection.

Rumi Spice takes care to source its spices in an ethical and responsible manner, and it is committed to promoting and sustaining economic opportunities for many Afghan farmers.

Rumi Spice was created in 2014 by Keith Alaniz, Kim Jung, and Emily Miller. They were all in the military when they found saffron in Afghanistan. Due to the hand-processing of saffron obtained in Afghanistan, the spice is expensive in the United States.

Who is the creator of Rumi Spice?

Rumi Spice was created in 2014 by Keith Alaniz, Kim Jung, and Emily Miller. They were all in the military when they found saffron in Afghanistan. Due to the hand-processing of saffron obtained in Afghanistan, the spice is expensive in the United States.

Each of the business owners is a combat veteran who served deployments in Afghanistan. They aimed to help rural farmers earn a livable wage while selling Afghanistan’s most exquisite export: saffron.

Their goal is to increase worldwide demand for agricultural commodities in order to “cultivate peace in Afghanistan.” Saffron flourishes in arid climates like Afghanistan, and the country is a regular source of the world’s best spices.

They get their supplies from local fields and employ over 300 Afghan women to personally pick them.

They started the company in 2015 with a Kickstarter campaign that earned more than $32,000. Saffron costs more than $5,000 a pound, making it the most expensive spice in the world. Farmers may earn six times what they would if they grew opium.

What Became of Rumi Spice on Shark Tank?

The Rumi Spice team is seeking for a Shark to help them spread the word and increase their productivity.

Emily, Kim, and Keith entered the Shark Tank looking for $250,000 for a 5% ownership in their corporation, which worth $5 million.

They give information about their company as well as samples. They argue that the best saffron originates from Afghanistan, but the majority of people are familiar with saffron from Spain or Iran.

Due of the time necessary to make a gram by hand, which can take up to 150 hours, Afghani saffron costs $18 per gram.

They pay $8.30 to make a $35 jar. They want to be prosperous as well as make a difference in Afghanistan through investing.

They’ve already sold $400,000 and expect to sell $750,000. The saffron industry is worth about $60 million per year, which is a small portion of the $10 billion spice market.

Daymond decides it was too expensive and exits. Lori was dedicated to their goal, but she dislikes saffron and has opted out.

Kevin inquires about their numbers and receives contradictory statements; he then exits.

Mark offers $250,000 in return for 15% of the company’s ownership, but Robert offers $250,000 in exchange for 25% of the company’s equity. They exchanged looks before accepting Mark’s offer and closing the deal.

Rumi Spice: What Happened After Shark Tank?

The three founders clap after successfully negotiating a deal with Mark during the pitch; however, the deal with Mark did not close until they acquired $2.5 million in venture capital from two investors in 2018.

They expanded their spice selection with a mulling spice blend, an Afghan curry braise, a Kabul spice blend, and a Paella spice blend.

Saffron-infused teas and jams, as well as Afghani cumin, are also available. The three founders are working on other projects and have appointed a CEO to run the firm.

As of May 2021, the firm was still in operation, with annual revenues of $5 million.

CEO Patti Doyle claimed that the US military will continue to operate in Afghanistan after August 2021, and that the firm will stay committed to its farmers.

Despite challenges in exporting due to political unrest and the region’s worst drought in more than two decades, they continue to buy saffron from Afghan producers.

They also began buying Wild Black Cumin produced in the Hindu Kush Mountains of central and western Afghanistan, northwestern Pakistan, and far southeastern Tajikistan.

Rumi Spice’s competitors

In the market, the company competes with a large number of other businesses. Kondor, Bukalapak, Teysha, and Blue Ocean Office Supplies are among them.

Rumi Spice’s Net Worth

During the pitch, the firm was valued at $5 million; following Mark Cuban’s investment, the company was valued at $1.7 million. Since then, they’ve been selling for $5 million every year, increasing the company’s net worth might have been more than that of pitch.

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Rumi Spice FAQs

Is Rumi Spice the same as Sahel Curry?

Rumi Spice is India’s answer to the popularity of Pakistani food. There’s no relation between Rumi Spice and Pakistani Saffron.

What flavor is Rumi Spice?

There are saffron, saffron, mulling spice, and curry spice blends

What is the preparation time of Rumi Spice?

The minimum amount of time for the spices to be prepared for can be about 5 days. The preparation time varies according to the type of saffron and spice used.

How much does Rumi Spice cost?

In United States, it costs $17.91 per gram of saffron spice, which is mostly used in black tea. The price is relatively cheaper if compared to saffron from Spain or Iran’s price, which costs $37 a gram

Does Rumi Spice have any side effects?

Rumi Spice has no known side effects, but it is recommended that pregnant women and children avoid using this product.

Is Rumi Spice gluten-free?

Rumi Spice is absolutely gluten-free, with saffron being a spice that doesn’t contain any gluten in it.

Is Rumi Spice good for diabetics?

The product is ideal for diabetics as it has zero calories.

Does Rumi Spice work for weight loss?

It’ll be hard to lose weight when they’re on a Rumi Spice diet, as the spice is rich in carbs, and thus, not ideal for weight loss.

Does Rumi Spice have sodium?

Saffron spice, in particular, has a high concentration of sodium.

Where do they get their ingredients?

They get their supplies from local fields and employ over 300 Afghan women to personally pick them.

11. What is the shelf life of Rumi Spice?

The shelf life of the product is three years from the date of manufacture.

Does Rumi Spice contain any allergens?

Rumi Spice doesn’t have any known allergens and is completely gluten-free. The spice is sourced from Afghanistan and is also suitable for diabetics. On the other hand, if they’re allergic to saffron, avoid using this product as it has saffron in it!

How to use Rumi Spice?

Rumi Spice is the best spice to use in black tea or coffee. For non-coffee or tea lovers, they can also use it while baking pies, cakes, biscuits, etc.

What is the weight of Rumi Spice?

The weight of the product depends on the packaging size of 1 gram and 10 grams available in the market and costs around $17.91/gram.

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