What Happened to RuffleButts after Shark Tank?

What exactly is RuffleButts?

RuffleButts is a clothing line for tiny girls and boys that focus on design, quality, and affordability.

Amber Schaub and her husband Mark founded. Amber’s mother used to buy her bloomers, which she called RuffleButts, when she was a kid.

When Amber failed to find a comparable product for her own children many years later, she recognized she had identified a market need that she could fill.

Amber also wanted to start her own business after witnessing an entrepreneurial attitude at her former job, so Amber and her husband launched their company with these two goals in mind.

Who is the creator of RuffleButts?

Amber Schaub established RuffleButts in 2007 with the purpose of replicating the ruffled bloomers she wore as a child.

Amber built the brand by focusing on quality and service. In 2010, her husband, Mark, joined the company as COO, and in 2011, around the time Amber gave birth to their son; they launched Ruggedbutts, a boy’s apparel brand.

Amber recognized she had identified a market gap when she went on a search for a comparable product for her own children several years later and came up empty-handed.

Amber also wanted to start her own business after witnessing an entrepreneurial mindset at her former job, so she and her husband launched their company with these two goals in mind.

RuffleButts turned a profit in its first year, which is unusual. Amber and Mark’s company was expanding at rapid speed, with multimillion-dollar revenues in their fifth year.

The names RuffleButts and Ruggedbutts are registered trademarks, and the websites operate independently of one another.

RuffleButts and RuggedButts are currently available in hundreds of stores across the world, including Neiman Marcus, Nordstrom, and Hallmark.

What happened to RuffleButts’ pitch on Shark Tank?

Following the development of RuffleButts, Amber and Mark agreed to deploy their business on Shark Tank investors for collaboration.

Mark and Amber Schaub, together with their two children, appeared on Shark Tank in seeking of $600,000 for a 7% ownership in their firm worth $8.6 million.

They go on to explain that their yearly sales are over $3.7 million and that they were expecting $5 million in sales. They also claim to be debt-free and to be ranked eighth on the Inc. 500 list for retail firms. Amber owns 51% of the corporation, while her husband owns the remaining 49%.

RuffleButts’ 2,000 SKUs irritate Kevin O’Leary. Robert Herjavec inquires as to why they require the funds, to which Mark responds that they are in the Shark Tank to create strategic relationships. Amber claims to have been bitten by the entrepreneurial bug.

Because the Schaub are enticed by the devil of inventory, Kevin O’ Leary employs an analogy of Persephone traveling into the bowels of hell before leaving.

Mark Cuban understands their plan, but he has no idea who the world’s best bloomer is, so he goes out.

Robert Herjavec was impressed by the Schaub, but he doesn’t understand fashion, so he’s out as well.

Lori and Barbara have a brief argument, and Lori believes that the Schaub offer was just too low.

Barbara offers $300,000 in shares and a $300,000 credit line in exchange for a 12% ownership in the firm, valued at this year’s sales figures.

They consider the offer, and Lori counters $600,000 for 10% equity shares, but she demands her money back in two years.

When the Schaub return, they make a counter-offer of $600,000 in exchange for 8% ownership of their company. They respect the Sharks’ expertise, but when Barbara offers 10%, they decline. Lori reduces her offer to 9% and then asks them to trust their feelings, and Schaub accepts Lori’s offer.

Amber and Mark agree that it was a difficult decision, but Lori was chosen because she could deal.

Lori finally offered $600,000 for 9% ownership shares in the company, valued at $6.67 million, and the deal was done.

What became to RuffleButts following their appearance on Shark Tank?

Amber and Mark’s agreement as Lori was never fully concluded after the show broadcast. Despite the Lori transaction’s collapse, the business is doing quite well.

They are still in business and have yearly revenue of $6 million as of August 2021.

RuffleButts’ competitors

Among the company’s key rivals are Savy Mae’s Boutique, Asmat Group Show Stoppers, and Wooden SRL.

RuffleButts’s Net Worth

During the Shark Tank pitch, the firm was valued at $8.6 million, since then the company is still operating and hence the company net worth might have been more than that of pitch.

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RuffleButts FAQs

Why RuffleButts?

RuffleButts is a clothing line for tiny girls and boys that focus on design, quality, and affordability.

Who is the founder of RuffleButts?

RuffleButts was founded by Amber and Mark Schaub.

Where can I buy RuffleButts?

RuffleButts are sold through its own website, Amazon, and shops that sell clothing for babies and toddlers such as Oshkosh B’gosh. The company only ships to the United States and Canada.

Where is the headquarters of RuffleButts?

RuffleButts are located in New York City.

What is the size range per RuffleButts?

The sizes are small, medium, large and extra-large for both boys and girls.

How is RuffleButts different from other ruffled bloomers?

RuffleButts is different from other ruffled bloomers because they are better than them especially when it comes to style, quality and affordability.

What makes RuffleButts different from other ruffled bloomers and is effective?

RuffleButts are made of elastic materials that have no stretch. RuffleButts are long enough to stop at the middle of the child’s legs, making their bottoms look very cute.

The products also fit perfectly and do not stretch over time. RuffleButts is more affordable compared to other ruffled bloomers because it costs less for one pair and it lasts more also.

How long does a RuffleButts last?

RuffleButts can last long for a minimum of 20 washes or even more.

What are RuffleButts sizes available on their website?

Sizes that are available on the company website include small, medium, large and extra-large for both boys and girls.

Does RuffleButts come in different colors?

Yes, RuffleButts come in different colors such as black, blue and pink. Each color has its unique advantages.

Who are the competitors of RuffleButts?

RuffleButts’ main competitors include Savy Mae’s Boutique, Asmat Group Show Stoppers, and Wooden SRL.

How long does it take for RuffleButts to get delivered?

RuffleButts can be delivered within two weeks of order confirmation.

Does RuffleButts have free shipping?

Yes, RuffleButts has free shipping as well.

How much is the postage to Australia?

The postage for Australia is $9.00 in total with tracking and a delivery time of between 3-5 days within the nation.

What happens if I am not able to pay for RuffleButts in full at the day of delivery?

RuffleButts allows them to make one payment of 10% and the rest will be billed on the 15th of each month and the balance is due no later than 4 weeks after their first missed payment.

Does RuffleButts come with a warranty?

Yes, RuffleButts comes with a warranty from the manufacturer. The warranty has terms and conditions that they may want to read before purchasing.

How to get my refund for unwanted items?

To return an item for a refund, simply login to their account and go to the “order history” page. Click on the order number they want a refund for, then click the “request a return” link at the bottom. Follow the instructions until they get their payment back.

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