What Happened to Oat Haus after the Shark Tank Pitch?
What is Oat Haus?
Oat Haus is a Pennsylvania-based firm that manufactures sandwich spreads that may also be used in baking. The primary ingredients are granola and oats. Additionally, it is nut-free, making it ideal for those with nut allergies.
Six flavours are available: original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice.
A single 12 ounce jar coat costs $13.95 on the company website; it costs less if you purchase four, and significantly less if you subscribe.
They are made using gluten-free oats, flax, olive oil, maple syrup, coconut oil, salt, and whatever other flavourings are required for the various flavours.
Oat Haus is available at Whole Foods Market, Thrive Markets, Baron’s, Pressed, Harmons, Erewhon, Central Market, and Amazon.
Who are the Founders of Oat Haus?
Ali Bonar is a significant co-founder and CEO of the firm. Ali developed a nut allergy and came up with the idea for Granola Butter.
She studied nutrition at UC Berkeley but was forced to battle an eating disorder for almost 10 years due to “information overload.”
Kween & Co was the founding corporation, and it is currently the name of the manufacturing facility.
She began making granola butter as a side job while working at a health care IT company in San Francisco, and it quickly gained popularity.
Due to the high cost of leasing in California, she transferred her business to Warminster, Pennsylvania, in July 2021 and reopened as Oat Haus.
Ali will remain CEO until October 2021.
What Happened to Oat Haus during the Shark Tank Pitch?
Ari Schaer, Eric Katz, and Ali Bonar requested $375,000 in return for a 5% ownership in their business on Shark Tank season 13 episode 3. This translates to a valuation of $7.5 million.
They offer their personal experiences as well as product information. The Sharks have sampled the spreads and are happy.
Mr. Wonderful believes that the weather is too rainy. They self-identify as follows: Eric and Ali have been dating for eight years, while Eric and Ari have been friends since childhood.
Ali recounts her bulimia, anorexia, and eating disorders.
She eventually sought medical attention, and when she reintroduced nuts to her diet, her stomach was unable to cope, and she began generating granola butter.
They began in March 2018 and have already generated $156,000 in revenue.
Sales were $435,000 in 2019, $1.2 million in 2020, and on track to reach $2.5 million in 2021.
They have obtained an extra $600,000 in funding from new investors. Among the investors are a number of individuals who have successfully exited food products.
Each jar costs $3.25 to make and sells for between $9 and $12 on the internet.
They offer the jars wholesale for $5.50 and on store shelves for $8.99-$11.99.
Mark Cuban is the first to withdraw, claiming that the product is unremarkable and will be shelved with a dozen other spreads on the market.
Barbara Corcoran also resigns, stating that she is unclear about her potential contribution to the organization.
Kevin O’Leary is dealing with his own issues. To begin, this is a highly competitive sector. Second, the consistency of the product is’soupy’ and ‘unpleasant.’ He is forced to resign since he dislikes the product.
Lori Greiner is a connoisseur of flavour, packaging, and flavours. She declines to invest, arguing that this is not her line of business.
Daniel Lubetzky, a special guest shark, is the final survivor. The entrepreneurs began their presentation by addressing investors, emphasizing those who had founded businesses and then sold them for a high ‘exit.’
Daniel objects to their making such a big deal out of it.
He wants to invest in products that entrepreneurs are passionate about, and he does not want to see them sell the business after he invests. As a result of this, he has been suspended.
Oat Haus quit Shark Tank without completing a purchase.
What became of Oat Haus following the Shark Tank Pitch?
Ali said they had a “continuous stream” of orders following the show in an interview with the Philadelphia Business Journal a week later.
After the dust settled, sales increased by 300 percent in the weeks after the first air date.
The business strategy of the firm is primarily focused on the sale of consumable items.
It gets money through direct online sales made through its website. Additionally, it generates money by selling its products through health and wellness retail locations around the United States.
In November 2021, they announced the addition of actress Jameela Jamil from the television comedy series “The Good Place” and her online community, I Weigh, as an investor. By the end of 2021, they would have generated $2.5 million in revenue.
What is Oat Haus’s Net Worth?
Ari Schaer, Eric Katz, and Ali Bonar requested $375,000 in return for a 5% interest in their business on Shark Tank season 13 episode 3. This translates to a valuation of $7.5 million.
The Company’s current valuation is clearly greater as a result of its growth.
Who are Oat Haus’s Competitors?
There are no known rivals for Oat Haus.
Oat Haus FAQS
1. Is Granola Butter Healthy?
Granola butter was developed as an alternative to peanut butter by a woman named Ali Bonar who is allergic to nuts.
While the product is not the same as natural peanut butter, it remains healthy. It contains no cholesterol and is a great source of fibre.
The recipe does contain some sugar and fat, although these levels are likely lower than most peanut butters available for sale.
2. Where to Buy Oat Haus Granola Butter?
The granola butter is available only online at the company’s website www.oat.haus
3. Where can they find Oat Haus for sale?
They can purchase Oat Haus spreads at Whole Foods, Baron’s, Harmons, Erewhon, and Thrive Markets.
4. What is their website?
The website of Oat Haus is www.oat.haus
5. What are some their flavours?
Original, vanilla, strawberry shortcake, chocolate, berry, and pumpkin spice are the six flavours available.
6. Who is the founder of Oat Haus?
Ali Bonar is a significant co-founder and CEO of the firm.
7. How much was Oat Haus seeking in the Shark Tank?
Ari Schaer, Eric Katz and Ali Bonar requested $375,000 in return for a 5% interest in their business on Shark Tank season 13 episode 3. This translates to a valuation of $7.5 million.
8. Did they get the deal?
No, the sharks declined as a result of their valuation.
9. Is Oat Haus still in business?
They are still in business and by the end of 2021, they would have generated $2.5 million in revenue.
10. What happened to Oat Haus after the Tank?
Sales increased by 300 percent in sales in weeks after the first air date and In November 2021, they announced the addition of actress Jameela Jamil from the television comedy series “The Good Place” and her online community, I Weigh, as an investor.
11. What’s their return policy?
They can’t take returns because they’re a food company, but they’ll do all they can to make things right, whether that means sending customers a different taste or refunding their money!
12. Do they ship internationally?
At the moment, they exclusively ship to the United States and Canada.
They charge what the postal service costs them for shipment in Canada (unfortunately it can be pricey).