What Happened to Nui Cookies After the Shark Tank Pitch?
What is Nui Cookie?
Nui cookies are low-carb, gluten-free, and diabetic-friendly cookies produced with natural sweetness to satisfy your sweet need without the use of sugar.
Nui Cookies did not always go by its current name. Instead, it was called “The Keto Cookie.”
Who Founded Nui Cookies?
Nui Cookies was founded by Kristopher Quiaoit and Victor Macias.
It took Quiaoit and Macias twenty tries to master the Nui Cookies recipe that they now enjoy. Initially, the cookies came in five different flavors. Among them are chocolate chip, snickerdoodle, double chocolate, cinnamon, and peanut butter.
Nui Cookies, on the other hand, exclusively sells snickerdoodle and chocolate chip varieties.
Quiaoit and Macias sought to produce a keto cookie that would gratify consumers’ taste buds more than any other keto biscuit.
As a consequence, they experimented for a year and a half before altering their formula and limiting the cookie flavors to two.
The two entrepreneurs began their business with two Kickstarter campaigns, the first of which raised $21,495 in August 2016 and the second of which raised $79,187 in October 2017.
It was called “The Keto Cookie” at the time. They redesigned and changed their name to Nui in May of 2018.
You may purchase a package of sixteen cookies for $25. There are four flavors available: Ginger Something, Chocolate Chip, Peanut Butter, and Double Chocolate.
What Happened to Nui Cookies at the Shark Tank Pitch?
Kristopher and Victor came on Shark Tank seeking $300,000 for a 10% investment in their firm, suggesting a $ 3 million valuation.
They tell their story, make their argument, and then hand out samples.
In the previous year, they made $1.1 million in sales. Keto influencers are utilized to promote products.
To keep up with demand, they had to hire a copacker, which they believe will boost profitability as well.
Mark is unable to participate since he runs a competing firm.
Lori is leaving because she disagrees with their assessment.
Kevin offers $300,000 in return for a 2.5% royalty and a $1 royalty per unit, which drops to 45 cents per unit in perpetuity once the $300,000 is repaid.
Barbara provides $150,000 in addition to a $150,000 line of credit in exchange for a 15 percent plus a 50 cent royalty in perpetuity.
Alex Rodriguez makes an offer of $300,000 for a 25% stake, which the guys accept. This raises the Company’s valuation to $ 1.2 million.
What Happened to Nui Cookies After the Shark Tank Pitch?
The deal with Alex Rodriguez looks to have fallen through. They expanded their product range to include chewy cookies a year after it aired (2018).
That year, they generated $1.7 million in sales. They may be found at Walmart and on Amazon.
In 2020, they stopped posting on social media and their website went dark. As of June 2021, nothing has changed.
Both men continue to list Nui as their firm on LinkedIn, although I believe they are no longer in business.
What is the Net Worth of Nui Cookies?
Nui Cookies’ net value is $ 3 million, according to the founders, however, they accepted a $ 300,000 agreement from Alex Rodriguez for 25% of the company, indicating a valuation of $1.2 million.
Who are the Competitors of Nui Cookies?
Sugar-free and sugar-reduced goods, such as Sugar Free Dove Bars, Harry and David’s Chewy Chocolate Bars, and Simply Granola Bars, compete with Nui Cookies.
Nui Cookies FAQS
What is the price of Nui Cookies?
For $25, they can get a bag of sixteen Nui Cookies. That works out to around $1.56 each cookie.
What is the most popular flavour of Nui Cookies?
The most popular Nui Cookie flavour is double chocolate with a dash of sea salt.
What is the tagline for Nui Cookies?
The motto for Nui Cookies is “A luscious keto cookie that nevertheless fits within their low carb diet.”
While the company seemed promising at the time, it does not appear that finding Nui cookies on grocery store shelves is any easier now than it was before.
The cookies were formerly available at stores such as Walmart, but they now appear to be always out of stock.
Nui Cookies announced in November 2018, one year after the Shark Tank episode aired, that it was expanding its product line to include a new soft and chewy cookie.
The company appears to be on permanent hiatus, as the website is no longer active and the cookies are only sold on Amazon.
Is Nui Cookies are healthy?
It all depends on how much they consume. They are significantly healthier than other cookies, however they only come in tiny packages.
They may drink two or three in a day, which is far more than they should. Per serving, the cookies include about 5 grams of net carbohydrates.
The cookies were formerly offered at places such as Walmart, but they now appear to be continuously out of stock.
Is it true that Nui Cookies landed a contract on Shark Tank?
They went away with a $300,000 deal from guest Shark and former World Series Champion Alex “A-Rod” Rodriguez in exchange for a 25% stake.
Nui cookies are created of almond flour, erythritol, heavy cream, grassfed butter, coconut oil, sugar free chocolate chips, egg yolks, and egg whites, and are available in five flavors: chocolate chip, peanut butter, ‘ginger something,’ double chocolate, and snickerdoodle.
How Nui Cookies does makes Money?
Nui Cookies is a firm that promotes a healthy lifestyle. It generates money by selling its goods to customers who wish to live a better lifestyle and avoid sugar cravings.
The product, which is presently available on Amazon, allows individuals to have a cookie that tastes great but also has some nutritional value.
What is the difference between Nui Cookies and Sugar-Free Dove Bars?
Dove Bars and Nui Cookies take an entirely different approach. Dove Bars will make children feel as if they are eating something bad, but Nui cookies contain no ‘junk’ components.
How many carbs are in Nui Cookies?
Per serving, there are just 5 grams of carbohydrates.
What is the net worth of Nui Cookies?
According to the owners’ estimates, Nui Cookies has a net value of $3 million.
How much money does Nui Cookies make?
Nui Cookies made $1.7 million in their first year following the Shark Tank episode, which aired in 2016.
What is Victor Macias net worth?
The net worth or income of Victor Macias is believed to be $4 million.