What Happened to Mother Beverage (Poppi) after the Shark Tank Pitch?
What is Mother Beverage (Poppi)?
Poppi (Mother Beverage) is a soda-like beverage with apple cider vinegar flavouring.
It’s a healthy drink that’s light, fruity, and bubbly.
The most popular Poppi flavors are orange, strawberry lemonade, peach tea, and lime ginger. As a result of the infused Apple Cider Vinegar, Poppi contains prebiotics that contain pectin, which improves digestion.
Who Founded Mother Beverage (Poppi)?
Stephen Ellsworth and Allison, co-founders of Mother Beverage (Poppi), worked in the Landman region’s oil and gas industry.
Prior to Poppi, no one in the oil and gas industry had any experience manufacturing beverages.
Under the name “Mother Beverage,” the two opened their first Poppi shop in Dallas, Texas, in 2016.
Allison Ellsworth, co-founder, has been suffering from stomach issues for four years and has yet to find a cure.
She decided to trust her intuition and take control of her health, and she painstakingly researched the benefits of apple cider vinegar on Google.
Poppi arose from her endeavour to make a more attractive apple cider drink. Allison admits that after only two weeks of drinking the apple cider-infused beverage, she felt better.
This beverage was discovered by Whole Foods after the company sold it at the Dallas Farmers Market in 2016.
Within a year, they had a dozen Whole Foods locations and were grossing more than $500,000.
With a 531 percent year-over-year gain, Poppi was one of the biggest prebiotic soda brands by November 2020.
Despite obstacles and a grim economic outlook, Alison and Stephen launched the business in March 2019, at the onset of the pandemic.
They are presently working full-time to grow and market their business.
Within a five-mile radius of Dallas, Mother offers free delivery.
In the Dallas-Fort Worth area, it’s also accessible on Amazon Prime Now.
You may also buy from them on their website.
A 12-pack of 12 ounce bottles costs $42 and a 24-pack costs $84; the 24-pack delivers free of charge.
What Happened to Mother Beverage (Poppi) at the Shark Tank Pitch?
Stephen and Allison are seeking $400,000 for a 10% investment in their firm, bringing the total valuation to $ 4 million.
They give out samples after explaining the health benefits of drinking apple cider vinegar, and the Sharks appreciate the taste.
They’ve sold $500,000 in the previous year and a half and are on track to sell a million this year.
Each bottle costs $2.99 to manufacture and $0.75 to sell.
While the Sharks love the statistics and beverages, one frequent issue is that they are not proprietary. They are also hostile to Stephen and Allison’s plan to build their own bottling plant.
All of the sharks expressed concern about the amount of marketing required to get into the beverage business, suggesting that it was likely the company’s largest area of spending and that the entrepreneurs had not done enough.
Sharks were also taken aback when they discovered that Mother Water does not use a co-packer and instead bottles their own product in a plant capable of manufacturing 16,000 bottles each month.
Only Rohan, who appeared on the show as a guest shark, was willing to make an offer based on his experience developing products such as Smart Water.
Surprisingly, Rohan said that Mother Beverage may be successful because major beverage businesses did not innovate, leaving the market open for smaller entrepreneurs to find what new beverages consumers would be interested in.
Due to the amount of marketing required to get the beverage into the mainstream, he offers $400,000 for 25% of the company, which they accept. The transaction results in a $1.6 million value for the firm.
What Happened to Mother Beverage (Poppi) after the Shark Tank Pitch?
Before the first episode of the original show aired, the arrangement with Rohan was concluded.
Since the episode aired, they’ve abandoned the notion of a bottling factory in favour of a network of co-packers strategically situated around the United States.
They introduced cans in addition to bottles.
They were sold in over 2000 stores, including Walmart and Whole Foods, as of the first quarter of 2020.
They are also available on Amazon.
They obtained further venture funding from CAVU, a venture firm Oza suggested, in addition to Oza joining the board.
They also chose a new CEO to succeed Allison, who will continue on the company’s board of directors.
They announced that the beverage would be rebranded as Poppi in early 2020.
They claim they changed the name because they wanted a trademark able name.
Rohan forecasts that this firm will be Shark Tank’s first billion-dollar brand.
The company expects to have over 2000 outlets by the end of 2020, including Sprouts, Whole Foods, Wegmans, Amazon, and others.
They want to open 14,000 new stores by the end of the year in 2021.
What is the Net Worth of Mother Beverage (Poppi)?
Stephen and Allison are seeking $400,000 for a 10% investment in their firm, bringing the total valuation to $ 4 million.
They agreed to pay $400,000 for a 25% ownership, bringing the total valuation to $1.6 million.
Who are the Competitors of Mother Beverage (Poppi)?
According to Alison, their main competitor is big soda.
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Mother Beverage (Poppi) FAQS
Poppi is owned by which company?
The result was a drink that immediately gained traction at a Dallas farmers market, where the pair was approached about selling Poppi at Whole Foods Market.
They then decided to leave their jobs to focus fully on Poppi, even securing a deal on Shark Tank from CAVU Ventures co-founder Rohan Oza in December 2018.
Is it true that Mother Beverage got a deal on Shark Tank?
In 2018, Allison and Stephen went on “Shark Tank” to promote their original drink, Mother Beverage.
They came in and demanded $400,000 in exchange for 10% of the company’s equity.
Shark investor Rohan Oza made a $400,000 offer in exchange for 25% ownership, which the husband-and-wife duo accepted.
Poppi is manufactured in what country?
Poppi’s prebiotic soda is made by blending natural fruit juice and apple cider vinegar. It was founded in 2015 and is based in Dallas, Texas.
Is it safe to consume Poppi when pregnant?
Poppi is an excellent addition to their daily routine and is safe to eat while pregnant.
Poppi contains how much apple cider vinegar?
ACV (apple cider vinegar) is a centuries-old homeopathic remedy, and each can of Poppi includes approximately one tablespoon of it.
It preserves the “mother,” as well as polyphenols and prebiotics from pectin, because it is unfiltered and pure.
Is Poppi caffeine-free?
The traditional Cola and Doc Pop Poppi flavors each contain 50mg of caffeine.
What amount of apple cider vinegar should they drink each day?
The normal daily dosage is between 15 and 30 ml.
What does the word Poppi imply in English?
Poppi is an Italian word that means “poppy blossom.”
Which Poppi flavour is their favourite?
The most notable flavors are orange, peach tea, strawberry lemonade, and lime ginger.
Is Poppi need to be refrigerated?
Poppi has a more refreshing flavour when served cold. However, it may be consumed at room temperature.
Keep the quantity they preserve refrigerated if they only drink half of the contents of the can and want to save the rest for later.
There is no need for refrigeration if the container is not opened.
Is poppy a real name?
Poppy is a feminine given name originating from the name of the flower.
Is Poppi soda delicious?
It’s light, refreshing, and not at all overly sweet; the flavors are real, and they’re all delicious.
What Is the Shelf Life of Soda?
After they’ve opened a bottle or can of soda, it’s best to refrigerate the remaining contents, but they should eat it within four days or the drink will lose its characteristic flavour.
Unopened Coke will stay in the fridge for 6-9 months beyond the sell-by date.
Can they drink Poppi on a daily basis?
The lovely thing about Poppi is that kids can drink it whenever they want. It tastes great on its own or with a glass of mead.
