What Happened to KidsLuv After the Shark Tank Pitch?
What is KidsLuv?
KidsLuv is a sugar-free, environmentally friendly, vitamin-packed beverage for children.
A sixteen-pack retails for $37.99, or approximately $2.40 per serving. Children’s clothing brand KidsLuv is distributed in 21 locations around southern California and four locations in the San Francisco Bay Area.
Additionally, she sells the item on Amazon and other third-party markets.
Who is the Founder of KidsLuv?
Ashi Kelinek is the entrepreneur behind KidsLuv.
While watching her child play soccer, Ashi came up with the idea for Kids Luv.
She observed parents diluting juice in order to make it safe for their children. This motivated her to study the ingredients, and she learned that the majority of juice drinks are high in sugar and lacking in nutrients.
This caused her to reflect – and investigate.
In 2016, Ashi made the leap and founded her company. KidsLuv is referred to be a “juice alternative” by her.
She abstains from sugar totally, preferring to sweeten with Stevia. Each of the four flavours – coconut, mango, guava, and orange peach – is made with water, coconut water, important vitamins and minerals, and natural flavourings.
Ashi packages her juice in recyclable Tetra Pak paper boxes.
She has been attending beverage industry events for several years but is just now gaining momentum.
What Happened to KidsLuv at the Shark Tank Pitch?
Ashi made Shark Tank season 11 episode 15 debut alongside her son Phoenix, who is requesting $200,000 in return for an 8% share in the firm. This equates to a $2.5 million valuation.
She begins with a pitch, followed by the distribution of samples.
Each Shark is given a Flying Flamango and a Star Struck Coconut, both of which are enjoyed by the Sharks.
She sweetens it with Stevia. Both Mark and Barbara are aware of Stevia’s aftertaste.
At the moment, she sells her items at independently owned grocery stores. The product has a shelf life of one year.
Since February 2018, she has sold $50,000 worth of goods. She has thus far spent “roughly $150,000-$200,000.”
The Sharks are interested in determining which number is right. According to her, the amount is closer to $200,000.
She collected $1 million on a $3.5 million convertible note through a fundraising drive with friends and family.
The Sharks are miffed by this development.
She claims she is in discussions to undertake a test with a huge chain retailer. She has barely $50,000 left in her bank account, which further horrifies the Sharks.
She has spent $150,000 on attorneys to safeguard her formula both domestically and internationally.
Additional $57,000 was spent on the production run. She is now ready to be distributed.
Barbara argues that Ashi’s investors have accepted responsibility for her faults and that she has quit.
Mark maintains that she is not selling; he then departs.
Kevin lacks sell-through statistics and is so removed.
Robert admires her perseverance, but she is not actively marketing. He is hesitant to give her further money; he exits.
Lori leaves the Sharks due to concerns about the health of the firm, and Ashi finally leaves the Sharks without an agreement.
What Happened to KidsLuv After the Shark Tank Pitch?
Despite the lack of a Shark contract, the company released Peach Me, I’m Orange. By July 2021, only a year and four months after the intended air date, the firm had made great progress.
Walmart, Target, Thrive Market, H.E.B., Good Eggs, Stop & Shop, and Amazon now carry KidsLuv. Revenue is anticipated to be $5 million per year.
What is the Net Worth of KidsLuv?
As of 2021, KidsLuv’s net worth is estimated to be $20 million.
Who are the Competitors of KidsLuv?
KidsLuv competes against brands such as Kool Aid, Capri Sun, and Naked Juice.
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KidsLuv FAQS
What is KidsLuv?
KidsLuv is the first zero-sugar, vitamin, mineral, and hydration beverage designed to offer children with essential nutrients without the use of harmful sugars.
KidsLuv is a non-GMO, vegan, kosher, and gluten-free product.
They believe in giving children with the nutritional and emotional support they require.
Who founded KidsLuv?
Kelinek, Ashi.
How much was she asking in the Shark Tank?
She was asking $200,000 for an 8% stake in her business.
Did she get a deal from the Sharks?
The Sharks made no such arrangement with her.
Is KidsLuv still in business?
As of 2021, KidsLuv is predicted to have a net value of $20 million and annual revenue of $5 million. His primary source of money is marketing and sales.
What are the main ingredients in KidsLuv?
Aqua, coconut water, calcium lactate (an electrolyte source), organic flavours, and vegan vitamins and minerals
Can they drink KidsLuv on a daily basis?
Naturally, they highly advise against it. KidsLuv has nine essential vitamins and minerals, as well as hydration, in a single serving, without adding sugar.
Not only will this satisfy their children, but they will do it guilt-free.
Is the packaging for KidsLuv recyclable?
They first picked Tetra Pak due of their ongoing commitment to sustainability.
Their Tetra Pak containers are mostly made of paper and assure the safety and freshness of each serving of KidsLuv without the need of preservatives or refrigeration.
Additionally, Tetra Pak is the world’s leading provider of food processing and packaging solutions, combining with companies such as KidsLuv to supply healthy food in one of the most ecologically friendly packaging alternatives available.
Is it necessary to refrigerate it once opened?
Yes, KidsLuv can be placed on their shelf while still factory sealed. Once opened, refrigerate and eat within 7 days.
What is the minimum age requirement for their child to consume KidsLuv?
They advise against using this product on children under the age of one.
Why are all the beverages orange?
They use Beta Carotene to infuse each flavour of KidsLuv with Vitamin goodness.
Beta Carotene is a highly pigmented red-orange pigment that occurs naturally in a broad variety of plants and foods.
This pigment is responsible for the orange colour of KidsLuv.
What does KidsLuv taste like?
KidsLuv is a delicately flavoured beverage mixed with water, coconut water, essential vitamins and minerals, and organic fruit for flavour.
Is KidsLuv a juice?
Not quite. They are their ZERO-SUGAR, vitamin- and mineral-fortified natural electrolyte beverage with just enough organic fruit (5%) to satisfy their children’s hunger.
What sweeteners are used instead of sugar in KidsLuv?
SUGARS ARE NOT AVAILABLE AT KIDSLUV – but that does not mean they are not tasty! Each flavour is infused with Steviol glycosides, a natural sweetener produced from the Stevia plant.
Because Stevia is sweeter than sugar (200-300 times, to be exact).
Even better, Stevia has no calories, has no effect on blood sugar or insulin levels, and is not considered a cavity-causing chemical by dentists.
Is KidsLuv a good alternative to their children’s daily gummy Vitamins?
Put away your daily gummy vitamins; KidsLuv has you covered.
With dentists finding a link between candy vitamins and tooth damage and cavities, a more nutritional option is long overdue.
Their liquid Vitamins are absorbed directly into the bloodstream and do not contain the sweeteners found in their gummy or chewable Vitamins.
How many servings of daily Vitamins are in one box?
One serving of KidsLuv offers nine essential vitamins and minerals in a single 8oz carton.
Each meal provides 50% vitamin D, calcium (95mg), potassium (25mg), vitamin A (80%), vitamin C (70%) and vitamin E (90%) as well as riboflavin (15%), niacin (100%), vitamin B6 (100%), folate (50%) and vitamin B12 (100%). (100%). (95mg). Daily Values are expressed as a percentage of calories consumed and are based on a 2000-calorie diet.
How many servings of fruit are in KidsLuv?
Each dish contains less than a tenth of a serving of fruit. They are always promoting the benefits of adding KidsLuv to their usual healthy balanced diet.
Is KidsLuv manufactured in a nut-free facility?
Their manufacturing facility produces coconut, a nut categorized as a tree nut. This is, however, the facility’s lone nut.
Where is the headquarters of KidsLuv?
KidsLuv is headquartered in Marina Del Rey, California.
