What Happened to Just the Cheese After Shark Tank?
What is Just the Cheese?
Just the Cheese is a simple and delectable snack made completely of real Wisconsin cheese. Each Just the Cheese snack is hand-shredded, crumbled, and baked at a family-owned Wisconsin cheese factory, and its signature recipe is supposed to taste like the crispy edges of a grilled cheese sandwich.
David Scharfman comes from a family of cheese makers in Wisconsin, and his father devised the Just the Cheese snack.
David was raised in Virginia and attended the University of Virginia, where he studied political science and Chinese. After working in the dairy and gambling businesses, he became a financial consultant.
Who is the man behind Just the Cheese?
The Scharfman family created Specialty Cheese Firm, a Wisconsin-based cheese company, in 1991. David’s father made the snacks, which the company successfully marketed for many years.
They were popular during the heyday of the Atkins Diet. David says the brand “faded away over time” as he grew up and migrated to the east coast to work as a consultant.
In 2017, he and his wife went shopping and bought a baked cheese snack to nibble on. David thought Just the Cheese was a better product, so he called his father to see if they might restart manufacturing. He and his wife relocated to Wisconsin to rebrand the company.
Just the Cheese is now widely available on Amazon and in tens of thousands of stores around the country. The snack comes in bars and “minis,” which are bite-sized chips.
A 16-pack of minis is $18.99, while a 12-pack of bars (two each pack) is $23.88. They come in five varieties: White Cheddar, Wisconsin Cheddar, Grilled Cheese, Garlic & Chive, and Jalapeno. Scharfman must have a lot of sales because his worth is $10 million.
What Happened to Just the Cheese’s Shark Tank Pitch?
In Shark Tank episode 19 of Season 20, David Scharfman seeks for a deal for Just the Cheese, his crunchy cheese snack, looking for a partner that can scale and help with distribution.
David entered the Shark Tank presentation seeking $500,000 for a 5% ownership in his company, which worth $10 million.
He tells his story and gives out samples. Lori recalls buying the items from Amazon. The Sharks all enjoy tasting.
They were especially delighted with the numbers: $3.5 million in sales in 2018 and $3.7 million with four months left in 2019. The family self-funded the company with a $1 million investment.
Because a two pack costs $0.95 and sells at $1.27 per bar, the margins are a touch thin.
Kevin joined the contest, offering $500,000 in return for 5% ownership shares and a 20 cent royalty per bar in perpetuity.
Lori offers $500,000 for 5% stock shares with a 15 cent royalty each bar until she recoups $750,000 after some haggling with Kevin.
Mark makes a $500,000 offer for 15% equity shares in the form of pure equity. David declines all three offers.
He feared that royalties would limit his cash flow, and he was adamant about not giving up more than 5% of his company’s shares. He finally left the pitch without a deal.
What Happened to Just the Cheese After Shark Tank?
Despite the fact that it did not win the pitch, this firm is growing its retail distribution and is now accessible in virtually every major grocery chain, as well as on Amazon and at Target stores.
David works as a co-packer for Slim Fast Snack Crisps. As of December 2021, the company was still in business and had annual revenue of $4 million.
Just the Cheese’s Competitors
Murray’s Cheese, 14th Street Pizza, Conti’s Sugar Mountain, and Baked are the primary competitors of Just the Cheese.
Just the Cheese’s Net Worth
The firm was valued at $10 million during and after the pitch, and the company has been doing well in sales since then, with annual revenue of $4 million in 2021 and hence the company net worth might have been higher than that of pitch.
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Just the Cheese FAQs
What does Just the Cheese made of?
Just the Cheese is made out of 50% real Wisconsin cheddar and 50% wheat flour. It is baked at the family-owned Wisconsin cheese factory, Specialty Cheese Firm, in Beaver Dam, Wisconsin.
Is Just the Cheese gluten free?
Just the Cheese is gluten-free. It is also lactose-free and made with non-GMO ingredients.
What is the nutrition content of Just the Cheese?
Just the Cheese contains 5 grams of fat and 50 calories per bar.
What are the ingredients use to make Just the Cheese?
Just the Cheese does not contain any preservatives and uses only natural ingredients. It is vegetarian, 100% fat free and vegan.
Where is Just the Cheese manufactured?
Just the Cheese is made by Specialty Cheese Firm in Beaver Dam, Wisconsin.
How long does it take to be made?
It takes 8 minutes to make Just the Cheese.
Where can people buy Just the Cheese?
People can buy Just the Cheese from Amazon, Walmart, and Target stores.
What kind of cheese do they use in Just the Cheese?
Just the Cheese is made out of 50% real Wisconsin cheddar and 50% wheat flour. It is baked at the family-owned Wisconsin cheese factory, Specialty Cheese Firm, in Beaver Dam, Wisconsin.
Is Just the Cheese kosher free?
Just the Cheese is made of 100% natural ingredients. It is not kosher or halal and should not be eaten if customers are a major of any sort. People who are vegetarian, vegan, and gluten-intolerant can enjoy it.
Is Just the Cheese contains GMOs?
Just the Cheese is made with non-GMO ingredients. It has no GMOs and is made of 100% natural ingredients.
How many flavors are there in Just the Cheese?
Just the Cheese comes in five varieties: White Cheddar, Wisconsin Cheddar, Grilled Cheese, Garlic & Chive, and Jalapeno.
Does Just the Cheese contain high fructose corn syrup?
Just the Cheese does not contain any high fructose corn syrup. It is made of 100% natural ingredients and has no artificial ingredients.
How many calories are there in Just the Cheese?
Just the Cheese has 50 calories per bar. It also contains 5 grams of fat and 15mg sodium per serving.
How much are Just the Cheese bars cost?
The price of Just the Cheese bars depends on the variety and size of the box. A 16-pack of minis is $18.99, while a 12-pack of bars (two each pack) is $23.88.
How do I make payment to Just the Cheese?
People can pay with Amazon or Walmart.
Can I get Just the Cheese on amazon prime?
Just the Cheese is available on Amazon Prime. It can be purchased in two different quantities: 3 bars or 12 bars.
What is the shipping cost of Just the Cheese?
Just the Cheese has free shipping. It will be delivered in two days or customers can choose one-day shipping by checking out before 1 pm.
Will Just The Cheese be on U Pick?
Just the Cheese is not currently on U Pick at Target. It was formerly listed on U Pick but they recently removed it from their personalized selection.
