What Happened to IllumiBowl After Shark Tank?

What is IllumiBowl?

IllumiBowl is a brand of bathroom illumination that provides night lighting; the gadget may be attached to the toilet bowl.

According to the company, the lights are self-powered and can produce a range of light hues. It has antimicrobial effects as well.

Matt Alexander, the IllumiBowl’s creator, had always wanted to be an entrepreneur, but he never appeared to get the perfect light bulb moment when a wonderful business idea came to him.

Matt Alexander was a Brigham Young University student studying entrepreneurship who was looking for that one brilliant idea that would catapult him into the corporate world with guaranteed success.

Matt drank a lot of water, which led in a lot of toilet trips, even in the middle of the night, when he would stumble to find the light, which would blind him into full awake mode before attempting to sleep again.

It is said to decrease “night-time misses” while also lighting the way during nocturnal toilet trips. When the light is switched on, a germicidal lamp that cleans the toilet is being created.

Who is the man behind IllumiBowl?

IllumiBowl was founded by Matt Alexander. While attending Brigham Young University. He hired Kannely, also known as “number two,” to help him after launching a Kickstarter that raised $95,399 on a $20,000 goal.

Matt and Mike turned to Kickstarter for help, and the crowd-funding portal generously rewarded them. The two broke college students, who had no promotion or marketing budget, got close to $100,000 in donations from over 3,000 backers, surpassing their $20,000 funding goal by more than $100,000.

The Kickstarter funding was more than sufficient to complete the prototype IllumiBowl, and they began fulfilling pre-orders from their fans. It is powered by batteries that are not included.

It is affordable to practically everyone with a modest budget, costing only $19.99. Despite the fact that the product is available on Amazon, Alexander would want to see it on store shelves. To date, they have sold over $1 million in items — over 50,000 pieces.

He also had some problems with his first production run: one out of every five things was defective. He was able to retain clients by being proactive about the issues, and IllumiBowl now comes with a satisfaction guarantee of 100 percent.

What Happened to IllumiBowl’s Shark Tank Pitch?

Matt Alexander and his brother-in-law Michael Kannely introduce IllumiBowl, a multi-colored toilet night light, in Shark Tank episode 21 seasons 7, requesting Sharks’ assistance with manufacturing and entering into retail outlets to capture a mass market.

Matt and Michael entered the Shark Tank pitch seeking $100,000 in exchange for a 15% stake in their company, which worth $666,667.

They spoke about the dangers of “doing it alone in the dark.” They demonstrate how it works, and the Sharks are amused when the lads declare that their “main priorities are number one and number two.”

As they hand out samples, Daymond asks if the light stays on during a toilet visit, and they explain the motion activation.

They explain the benefits of having something to aim at to Robert, who asks why people don’t use nightlights.

They’ve funded $100,000 on Kickstarter at a cost of $19.99 per item, with packing and assembly costing only $3.98. The Sharks are obsessed with margins!

They explain that they are contacting stores, but they need money to open an online store.

They’re also working on projecting images into the toilet bowl, which they demonstrate with a photo of Kevin, much to the delight of the other four sharks.

They want money for inventory, but according to Daymond, they don’t need the Sharks if they take “decent next measures.” He walks away. “I like it; it’s kind of insane,” Kevin admits.

He proposes $100,000 in return for 25% of the stock. Mark regards it as a novelty item. He maintains it’s a product, not a company. He went out.

Robert feels they can acquire their own things and would not outbid Kevin. He also went out.

Lori boasts about her success with Squatty Potty while claiming she doesn’t want to stomp on their toes.

She asks the boys what they think of Kevin’s $100,000 offer for 25% shares, which they accept! Kevin reveals his intention to illuminate America’s restrooms! They ultimately walk away from the pitch with a deal.

What Happened to IllumiBowl After Shark Tank?

After securing a Shark Deal with Kevin O’Leary as a result of their pitch, Matt and Michael have stuck to their original strategy.

They started by acquiring shelf space in smaller local stores and particular franchisees like True Value, and are now pushing their way up to larger retailers.

According to Matt, Kevin O’Leary was “very engaged” with the enterprise, acting as a go-between with retailers and leveraging his relationships to expand the product’s market.

The price has also reduced since Shark Tank. The IllumiBowl is now $14.99 on Amazon, a $5 savings off the previous price of $19.99.

The IllumiBowl is lighting up bathroom time all across the world, and the founders and their Shark partner are overjoyed.

IllumiBowl receives an update section in Season 8 Episode 802. Then we’ll find out what they’re up to! According to the update, they’ve sold over a million gadgets and are still going strong in 2021.

IllumiBowl’s Net Worth

During the pitch, the firm’s net worth was $666,667; following Kevin’s investment, the company was valued at $400,000. The company has an estimate net worth of $1.4 million.

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IllumiBowl FAQs

How long does IllumiBowl stay on?

IllumiBowl contains a motion sensor that turns on the light for about 60 seconds when activated. It will stay on permanently, however.

Can you leave IllumiBowl on all night without it draining the battery?

Yes, but it’s recommended to use a standard alkaline battery that should last for at least 30 hours of continuous use.

How do you clean IllumiBowl?

They are very easy to clean, as one can use a damp cloth to wipe it down. However, make sure that the sensor is not damaged when washing or they may have to replace it.

How long will the batteries last on a full charge?

IllumiBowl uses three AAA batteries which should power the product for up to two weeks, depending on how often one use it and how much time passes between each use.

How long will the batteries take to recharge?

The three AAA batteries will take about 2 hours to recharge using the included charger.

How do you install IllumiBowl?

IllumiBowl does not come with a toilet mount and one need to purchase one separately. However, it connects directly to the fixture with no additional tools necessary, making it very easy to install without hiring a professional. You can easily install it in less than 30 seconds.

How much is IllumiBowl?

IllumiBowl is currently available for $19.99 on Amazon. The LED illuminates a maximum area of 6.25″ x 6″ and projected images can be centered within an area as small as 2.75″. IllumiBowl also includes a 60-second timer on/off switch and simple to use motion sensor that turns the illuminator on after 60 seconds of inactivity and off after one minute of activation (see video).

What do you get when you purchase IllumiBowl?

Customers will receive the motion activated toilet bowl illuminator and 3 AAA alkaline batteries. They’ll also get a 1-year warranty on the product. It is a frustration free product, which means it comes in a plain brown box with no logos or artwork. The color of the product they receive may vary from batch to batch.

Can you use IllumiBowl in a regular toilet?

Yes, one can definitely use IllumiBowl in a regular toilet as well. As far as mounting it goes, the light attaches directly to the toilet seat with no additional tools necessary. This means installing it is super easy and they don’t have to hire a professional. All they need to do is twist open the battery compartment and insert 3 AAA alkaline batteries.

Are IllumiBowl interchangeable?

Yes, IllumiBowl are interchangeable and should fit most toilets (see directions below to find out if your toilet is compatible). They fit the majority of standard Kohler, American Standard, Eljer, Northern and Moen toilets. Check the manufacturer’s website or contact them for further assistance if people are unsure about compatibility.

How long does it take to install IllumiBowl?

Customers can easily install IllumiBowl in less than 30 seconds with no professional handyman required.

Do I need a toilet bolt to install IllumiBowl?

A toilet bolt is not necessary, but some versions of IllumiBowl came with a specially designed attachment tool on need to install the light. To find out if they have this version, look at the bottom of their IllumiBowl and see if it says “Installed by hand.

What is the battery life for IllumiBowl?

Customers can count on about 60 days per set of three AAA batteries, depending on how often they use it and how much time passes between each use.

How does IllumiBowl attach to the toilet?

IllumiBowl attaches to the toilet through a silicone sleeve. It has a universal design that fits most average width toilets and comes with an easy installation tool.

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