What Happened to Genius Juice After the Shark Tank Pitch?
What is Genius Juice?
Genius Juice is a smoothie company that makes a creamy, plant-based beverage using the complete coconut (water and meat).
It’s a truly delectable beverage.
Who Founded Genius Juice?
Alex Bayer established Genius Juice in 2014, and the first batch of product was funded in May 2015 through a successful Kickstarter campaign.
While other coconut water products exist, Genius is the only coconut beverage that combines both coconut water and meat into a ready-to-drink smoothie.
Bayer uses the full coconut in the manufacture of Genius Juice.
Alex determined that the Young Thai coconut, with its sweet, unique flavour, located in Ratchaburi, Western Thailand, was excellent after lengthy research and experimenting with numerous species of coconuts.
Once picked, the coconuts are transferred two miles away to a production facility, guaranteeing that the coconuts transit from tree to bottle in less than 5 or 6 hours, ensuring the freshness evident in every flavour.
He “repurposes” the husk after extracting the water and meat to make coconut charcoal for purifying items.
He also uses the husks as an alternative fuel source.
He was forced to discontinue distribution of the smoothies in 2016 because his production capacities could not keep up with distribution demand.
Due to a poor rebranding attempt, his products were discontinued by retailers.
Bayer has found a new manufacturer and is producing smoothies once more.
Retailers who formerly stocked Genius, such as Natural Grocers and Whole Foods Market, are reintroducing the once-popular product.
Bayer believes that once he re-establishes himself, he will have a $100 million firm.
He’s planning to start a WeFunder campaign the night his episode airs, in a Shark-like manoeuvre.
With a revenue of over a million dollars, 1300 retail locations, and a one-of-a-kind product.
Genius Juice now offers three flavors: the original Mocha, Matcha, and Turmeric.
Genius Juice during the Shark Tank Pitch: What Happened?
Alex entered the Tank season 11 episode 12 with a bid of $250,000 for a 7% stake in the firm. This results in a valuation of $3.5 million.
He hands out samples while explaining that his smoothies make use of the full coconut, including the water and meat.
The Sharks enjoy the flavour and appreciate how low in calories and healthful it is. Sales were $376,000 in 2018, and Alex expects sales to approach $1 million in 2019.
There is, however, one caveat: the company is not yet profitable. Alex and his family have invested $1.3 million in the company’s start-up, and he believes it has the potential to generate $100 million in sales.
The Sharks are concerned about beverage competition as well as the difficulties in obtaining shelf space for frozen goods.
Barbara offers $250,000 in return for a 14 percent ownership in the company.
Kevin offers a $250,000 loan at a 9% interest rate in exchange for a 7% share in the company.
Mark contacts Barbara and makes her an offer of $500,000 in return for a 25% ownership. Alex concurs.
What Happened to Genius Juice After the Shark Tank Pitch?
Mark and Barbara’s purchase was never consummated.
Alex’s WeFunder campaign, which was set to commence on the original performance date, raised an incredible $2,255,106.
Furthermore, the company expects revenues to reach $700,000 in the first quarter of 2020 and $900,000 in the second quarter of 2020.
Alex didn’t need Mark or Barbara for figures like those.
Furthermore, in 2020, the company plans to open 2500 retail sites, including Whole Foods Market, Publix, Albertson’s, Walmart, Target, Smart & Final, and many mom & pop and regional brands.
The company debuted a new flavour, Vanilla Cinnamon, as well as a range of smoothies.
As of November 2021, they were making $6 million in annual revenue, with that figure expected to rise.
What is the Net Worth of Genius Juice?
Alex entered the Tank with a $250,000 offer for a 7% interest in the company. This results in a valuation of $3.5 million.
Alex Bayer accepts Mark and Barbara’s $500,000 investment for a 25% stake, valuing their company at $2 million.
Who are the Competitors of Genius Juice?
Genius Juice’s top competitors are Daily Harvest Inc., GreenBlender Inc., Sambazon Inc., Craft Caf LLC, Hampton Smoothie, Purps, and Acai Roots Inc.
Genius Juice FAQS
Is it necessary to keep genius juice refrigerated?
Yes, it should be refrigerated.
Is genius juice healthy?
Genius Juice smoothies are USDA Organic, non-GMO, gluten-free, and soy-free.
They are vegan-certified and include more potassium and fibre than the leading coconut water beverage.
Coconut flesh is high in healthy fats and medium-chain triglycerides, which are quickly digested and provide almost instant energy.
What is the price of genius juice?
Finally, a coconut beverage that tastes just like it comes from a coconut. They spent $49.99 for a six-pack.
Did genius juice get a deal?
According to Genius, the Shark Tank exposure was a “HUGE game changer” for the company, earning $120,000 in online purchases in less than 24 hours after the original airing. However, the deal did not go through.
According to WeFunder, the company “ultimately chose not to execute the transaction.”
Is brilliant juice pasteurized or unpasteurized?
Genius Juice is classified as a raw food since it has not been processed.
The bottles are transferred to a facility in Carson, where they are exposed to an 87,000-pound burst of water pressure for three minutes.
This approach kills bacteria without the need of heat, which would denature the enzyme.
Is coconut water a healthy beverage?
Coconut water is a delicious, electrolyte-rich natural beverage that may benefit their heart, help manage their blood sugar, aid in renal health, and make them feel revitalized and refreshed after exercise.
Genius Juice’s owner is unknown.
Alex Bayer, the CEO of Genius Juice, first heard about the coconut smoothie from a vegan chef friend.
She was describing a new dish composed solely of “the full coconut and nothing else.”
What is Genius drink?
The world’s first smoothie made completely of organic coconut water and coconut meat is Genius Juice.
When these two ingredients are mixed, a more delightful, richer, creamier, and thicker low-calorie beverage is created.
How is coconut useful?
Coconuts are particularly high in manganese, which is required for bone health as well as the metabolism of glucose, protein, and cholesterol.
They are also high in copper and iron, both of which contribute in the development of red blood cells, as well as selenium, an important antioxidant that protects their cells.
What happens if they consume an excessive amount of coconut?
Excessive use of coconuts may also be harmful to their heart, raising their risk of cardiovascular illnesses such as heart attack, stroke, and irregular heartbeat.
Why is coconut harmful to their health?
Coconuts are high in saturated fat, a controversial lipid that has been linked to health issues when consumed in big quantities.
Furthermore, coconut flesh is heavy in calories and may trigger allergic responses in certain people.
How many calories in Genius juice?
Genius Organic Coconut Original Smoothie ($49.99 for a six-pack) contains a whole coconut and just 100 calories per bottle.
Does their product contain any gluten, dairy, soy?
None of the aforementioned. Their products are gluten-free, soy-free, and vegan.
Are sugars, emulsifiers/gums, or concentrated sweeteners added?
They leave out every single one of these.
Is their product safe for pregnant women?
The product is not raw since it has been pasteurized. They do advise pregnant women to seek medical counsel before eating.
How long is the product valid after it is opened?
They highly urge people to eat their goods within 24 hours after opening due to the lack of preservatives.
Is there any caffeine in their products?
Their only caffeine-containing flavour is the Mocha Coconut Smoothie, which includes 6mg of caffeine per bottle, which is a very little amount of caffeine.
Why plastic instead of glass?
To prevent problems during transportation, they utilize BPA-free plastic bottles (broken glass, glass fragments).
This is for the safety of the customer and to guarantee that a product is safe when it arrives in stores or at their home.
What is their return policy?
They are unable to accept refunds or exchanges due to the perishable nature and sensitivity of their items.
Please email them at [email protected] if they received an incorrect order or a damaged/defective goods, and they will swiftly repair the matter.