What Happened to Fresh Bellies after Shark Tank?
What is Fresh Bellies?
Fresh Bellies is a revolutionary approach to infant and toddler meals that are 100% vegetable-based and have no added sugar or fruit flavors.
The objective of this firm is to educate toddlers’ palates about the benefits of eating healthy, whole vegetables with herbs and spices rather than sugary sweet baby food available elsewhere.
Fresh Bellies hopes that by demonstrating to infants and toddlers that veggies may be delicious without sugar, they will grow into individuals who make wise vegetable choices.
Saskia Sorrosa, the company’s founder and CEO, attended The George Washington University, graduating early and entering the sector at the age of twenty.
She progressed through the ranks of public relations company Burson-Marsteller Miami before focusing her work on her family.
Who is the founder of Fresh Bellies?
Fresh Bellies’ founder and CEO, Saskia Sorrosa. The United States’ child obesity issue motivated Sorrosa to produce Fresh Bellies. She wished to create a product and a company that would help children acquire an early appreciation for healthful eating rather than striving to fix poor habits later in life.
The Ecuadorian immigrant intends to disrupt the newborn food business by offering low-sugar, high-taste baby meals.
According to Sorrosa, bland, flavorless pureed newborn feeds develop picky eaters, resulting in poor childhood nutrition. With one out of every three American children becoming overweight, she, like many nutritional experts, believes there is a correlation.
A cold infant meal is Fresh Bellies. Sorrosa, unlike conventional baby formulae, does not blend fruits and vegetables or add sugar to mask flavors. She feels that exposing children to unsweetened vegetables does not teach them to be picky.
Her favorite dishes are We Got the Beet, Cauliflower Dreamin, Broccoli Ever After, and others. She also eats apples and pears, but no other fruits or vegetables. Sorrosa season her food with garlic, onions, herbs, and spices to mimic what older children would eat.
Sorrosa believes that “picky eaters are developed, not born.” Keeping this in mind, she cooked delicious homemade baby food for her newborn daughter.
In 2015, she started selling Fresh Bellies baby meals at local farmers markets in Westchester County, New York. She secured distribution in Connecticut, New York, and New Jersey in a short amount of time.
What Happened to Fresh Bellies at Shark Tank pitch?
Saskia Sorrosa seeks funding for Fresh Bellies, her brand of tasty baby food, on Shark Tank episode 1009. She wishes to grow across the country with the help of a Shark.
Saskia entered the Shark Tank pitch seeking $275,000 for a 5% stake in her business worth, $5.5 million.
She explains the reasoning behind her tasty baby treats and mentions that she has been in business for six months and has made around $100,000 in sales.
She expects to make a bit more than $500,000 in sales this year. The challenging part starts when the samples are distributed.
Sharks dislike the taste of baby food. They also object to her raising $1.6 million on a value of $5.5 million.
Mark recoils when she professes her intention to combat childhood obesity, pointing out that obesity was disproportionately common in low-income communities, which typically lack access to healthy food options.
Kevin dislikes cold food since refrigerator space in retail is important real estate. The Sharks leave one by one, and Saskia exits without a deal.
What Happened to Fresh Bellies After Shark Tank?
Saskia looks to have secured valuable refrigerator space at a number of prominent supermarkets, including Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare.
The products were also available on Amazon. While the Sharks were disappointed by the lunch or the deal, enough people believed in the Fresh Belly story to catapult the company to tremendous heights.
Her products would be offered in over 9000 stores by January 2020, including Kroger and Wal-Mart. The company is still in business as of January 2022, with yearly revenue of $6 million.
Competitors of Fresh Bellies
In the market, Fresh Bellies has a slew of competitors. Sawyer, Bébé Voyage, Totsy, Primary.com, Agora.co, and KIDBOX are a few examples.
Net Worth of Fresh Bellies
During and after the pitch, the firm was valued at $5.5 million. As of January, the company’s net worth was estimated to be $7 million.
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Fresh Bellies FAQs
What exactly is Fresh Bellies?
Fresh Bellies is a brand of organic baby food that bills itself as the next great thing in healthy eating. It began with an aim to introduce children to healthful dishes similar to those prepared by their moms at home.
Who is the founder?
Fresh Bellies was founded by Saskia Sorrosa, an Ecuadorian native. Sorrosa worked at numerous public relations businesses until relocating to Westchester County, New York, in 2015.
How much was seeking on Shark Tank?
Saskia Sorrosa sought $275,000 in exchange for 5% equity shares of her company.
How much money did she earn for her business on Shark Tank?
On Shark Tank, Saskia Sorrosa was not given a contract.
Is Fresh Bellies still in operation?
The company is still in operation as of January 2022.
When did it start?
The firm was founded in 2015.
Where is Fresh Bellies located?
Fresh Bellies is located in the county of Westchester, New York.
Where can I get Fresh Bellies?
Fresh Bellies products are available at Whole Foods, Harris Teeter, Fresh Thyme, and Earth Fare. It is also available on Amazon.com, as well as many other online retailers such as Walmart and Target.
What is Fresh Bellies Mission?
Fresh Bellies’ objective is to provide nutritious organic baby meals that promote infant growth. Broccoli Ever After and We Got the Beet are two of the company’s unusual flavors that toddlers like.
Do Fresh Bellies do safety and quality checks?
Yes! They follow a strict testing strategy and use third-party lab testing to ensure the safety and quality of their products. Each batch is tested for pathogens such as yeast, mold, Listeria, E.coli, and Salmonella before being sold to merchants or customers to ensure they are clean and safe to eat! Each lot is tested at several stages, including the components and completed product, to ensure that it is safe and healthy.
Are preservatives used in Fresh Bellies snacks?
Most certainly not! Their toddler snacks have no preservatives, fillers, artificial flavors, or added sugars. Each of their toddler snacks has at least four whole, non-GMO verified, and kosher certified ingredients. They promise that they will get all of the good stuff and none of the bad stuff!
Are the baby food cups and toddler snacks purchased by Fresh Bellies organic?
Their purees are all USDA Certified Organic. The snacks are non-GMO and kosher certified.
What is the expiration date on the Fresh Bellies snacks you feed your toddler?
The expiration date is printed on each Fresh Bellies toddler snack container. Please use this date to calculate the shelf life of their merchandise.
Are Fresh Bellies products allergen-free?
Their products are free of allergies. Their goods are produced alongside nuts, milk, and fish at the same facility.
How many different types of Fresh Bellies are there?
Currently, they provide six snack varieties and six infant food flavors inspired by the seasons (three fruit and three vegetable). In the next years, more kinds will be released.
Is it possible to recycle or biodegrade Fresh Bellies cups?
YES! They care about the environment and are careful in whatever they do. Their mugs are BPA/PVC-free, 100% recyclable, and, most importantly, REUSABLE! Each of their cups reseals, allowing them to be reused around their home. Many families in this neighborhood reuse their cups as Tupperware or to carry clay or slime!
What is the difference in calories between a kid aged 1-3 years and a youngster aged 4 years and older?
The FDA makes separate dietary guidelines for children ages 1-3 and children ages 4 and older based on their daily caloric needs. As a result, they must include labels on their packaging for each of these age groups, indicating the % daily value and calories per serving based on their age group.
The calories in the packet are the same. The size of a serving is influenced by age, usual calorie consumption, and daily caloric requirements.
What happened to my Fresh Bellies tracking number?
When a customer’s order ships, they will receive an email with their tracking number. If they have created an account, they may use it to track their order.
Who is the company’s CEO?
Sorrosa, Saskia Fresh Bellies was founded by her.