What Happened to FitDeck after the Shark Tank Pitch?
What is FitDeck?
FitDeck is a deck of playing cards that comes with an app that is designed to make exercise “simple and pleasurable.”
Every time they shuffle the cards, they get a new exercise. FitDeck is available in 56-card and 26-card Booster decks.
The Whole Deck The 56-Card FitDeck, Bodyweight, Yoga, Stretch, Basketball, and Junior decks provide a standard deck of cards with predominantly bodyweight exercises to construct a complete fitness routine.
Dumbbell, Resistance Tube, and Core Blast 26-Card Booster Packs can be used as a standalone workout or in conjunction with other FitDeck to create a more difficult routine.
Cards are kept in a plastic wallet, which makes them portable and easy to draw cards while on the go. FitDeck illustrated exercise cards provide a quick and simple workout.
Who is the FitDeck Founder?
Phil Black is a California-based fitness enthusiast and entrepreneur. But this was only the beginning of his trip.
After graduating from Yale University and Harvard Business School, he went on to work as a Navy SEAL, a firefighter, and then as an investment banker at Goldman Sachs.
During this time, Black chose to work and train as a certified fitness instructor while also becoming a motivational speaker.
This gave him a plethora of knowledge, allowing him to go out there and build the FitDeck that he now delivers.
Phil founded the company in 2004, and FitDeck is accessible on his website as well as Amazon.
What Happened to FitDeck on Shark Tank Pitch?
Phil appeared on Shark Tank Season 5 Episode 15 looking for $300,000 in return for a 20% ownership in FitDeck. This equates to a $1.5 million valuation.
He arrives at the Shark Tank with his fitness playing cards, claiming that each card represents an exercise and includes visuals and instructions.
Each card has a different theme, including options like Cross Training and Yoga. The cards cost around $4.95 to make and $14.95 to sell on the internet.
Phil impresses the Sharks by claiming to have sold 500,000 books so far, until he explains that his sales are spread out across a seven-year span.
His prior year’s sales were $640,000, yet he broke even. Previously, sales averaged over $700,000 per year, with profits hovering about $120,000.
Robert Herjavec is interested in where the money is going. Phil mentions that the profits have gone toward R&D and the production of product support videos. He hopes to use the funds to grow the program, which now receives around 1,000 downloads each month at a cost of $9.99.
According to Mark Cuban, mobile apps are “the most brutal business in the world.” He just does not see it as a “equitable conclusion.” He’s no longer there.
Kevin O’Leary is doubtful of the firm value, but Phil claims he has built a brand.
He has the credentials to bring the FitDeck to market as a former Navy Seal.
Daymond John said that creating the app was a risky endeavor. He’s no longer there.
Robert Herjavec argues that the concept is defective and that the lack of profit is a serious problem. He’s no longer there.
Lori Greiner loves the cards and admires Phil’s dedication, but she feels it will be tough to establish a presence in the digital market. She’s no longer there.
Given his background, Kevin is baffled as to how he might come at a pricing for his business. Kevin isn’t given Phil or a deck of cards.
He’s giving him a pass to come up with the next idea, but FitDeck isn’t included in the deal. He’s no longer there. Phil then leaves the Tank without a job.
What Happened to FitDeck Following the Shark Tank Pitch?
The FitDeck is still for sale on the FitDeck website and through online retailers such as Amazon.
Phil created a “Shark Tank Bundle,” a three-deck set that retails for $39.95, to capitalize on the Shark Tank craze.
FitDeck was bought by Implus, a manufacturer of footwear, outdoor, and exercise equipment, in 2014. Phil Black went on to start PrepWell Academy, which was featured in Shark Tank season 11 episode 1119.
PrepWell is an online high school mentorship program that “uses the college admissions process as its teaching paradigm.”
Black discloses his “skills and enthusiasm that enabled him achieve success in the world’s most competitive, selective, and exclusive organization” as the teacher.
There are four options: basic, athletic, military, and package. The cost of a monthly subscription ranges from $14.95 to $24.95.
What is Net Worth of FitDeck?
On Shark Tank, Phil was looking for $300,000 in return for a 20% ownership in FitDeck. This amounts to a $1.5 million valuation for the Company.
Who are FitDeck’s Competitors?
FitDeck’s competitors have not been discovered.
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FitDeck FAQS
1. Who is the CEO of FitDeck?
The CEO of FitDeck is Phil Black.
2. When was FitDeck created?
FitDeck was founded in 2004 by Phil Black.
3. Where is FitDeck based?
The Company is based in San Diego, California.
FitDeck is based in California.
4. Where does FitDeck sell its products?
FitDeck sells its products on their website and on Amazon.
5. How much does it cost?
The cards cost roughly $4.95 to create and sell for $14.95 online.
6. When was FitDeck aired on Shark Tank?
FitDeck aired on Shark Tank Season 5 Episode 15 in January 24th, 2014.
7. How much was Phil Black asking in the Shark Tank?
Phil Black was looking for $300,000 in return for a 20% ownership in FitDeck. This equates to a $1.5 million valuation for the company.
8. What happened to FitDeck on Shark Tank?
Phil Black left the Tank without a deal from the Sharks.
9. Who is the FitDeck Founder?
Phil Black is a California-based fitness enthusiast and entrepreneur.
10. Is FitDeck still in business?
FitDeck was acquired by Implus, a manufacturer of footwear, outdoor, and exercise equipment, in 2014.
11. What happened to Phil Black after selling his Company?
After selling FitDeck, Phil Black started PrepWell Academy, based off of his passion for education.
12. Whose company is FitDeck?
FitDeck is owned by Implus, a manufacturer of footwear, outdoor, and exercise equipment.
13. How can they contact the company?
The best way to contact FitDeck is by visiting their website www.fitdeck.com or www.implus.com
