What Happened to Deux after Shark Tank Pitch?
What is Deux?
Deux is a cookie dough company that is vegan, plant-based, and gluten-free. The dough is made with high-quality ingredients, is devoid of preservatives and fillers, and can be eaten on a variety of diets.
The dough differs from other comparable commodities in two ways: (1) it is pleasantly sweet (no cardboard flavour here), and (2) it includes beneficial ingredients.
Sugar and spice, gingerbread, pumpkin spice, birthday cake, chocolate chip, brownie batter, and peanut butter are all flavours of cookie dough.
Who is the Inventor of Deux?
Deux was founded by Sabeena Ladha and Scout Brisson. According to her LinkedIn page, Sabeena Ladha received a bachelor’s degree in business and supply chain management from the University of Texas at Austin prior to launching Deux.
She later worked at Diamond Foods and PepsiCo before joining McKinsey & Company as a consultant.
Ladha had a solid grasp of consumer packaged goods and supply chains as a result of the efforts she took prior to launching Deux.
During the 2020 Covid-19 outbreak, Sabeena began taking “fistfuls” of supplements. She asked a friend hypothetically whether they could bake a lovely cookie with all of the nutrients in it. They did some research and learned that there was none, so they set out to manufacture some.
Sabeena enlisted the help of a naturopathic doctor to incorporate the various nutrients into their vegan and gluten-free recipes.
She didn’t get cookies (though you could bake the dough), but the cookie dough was so good that they bottled it and started selling it on Instagram as a side hustle.
She will begin selling at the beginning of October 2020.
A jar of Deux will set you back $15. Deux is available in around 75 Erewhon Markets (where it is the best-selling dessert), Fresh Market, and independent food stores, as well as on their website.
The start-up received a $1 million seed round investment in June 2021.
What Happened to Deux During Shark Tank Pitch?
Sabeena appears on Shark Tank Season 5 Episode 11 in quest of $300,000 in exchange for a 10% ownership in her company. This works out to a $3 million valuation.
She explains how she came up with the idea and how much she loves junk food.
All of the doughs are vegan, gluten-free, and nutritionally dense. For example, a jar of brownie mix contains the same amount of vitamin C as 5 whole oranges.
The Sharks sample the cookie batter and pre-baked cookies.
Sabeena explains how her father bought a gas station and lived there for a while.
She started her work in the food and beverage industry after college, then went on to venture capital to learn more about start-ups.
She came up with the idea in June 2020 and sold $70,000 between October and December of the same year.
2021 sales were $634,000 as of the show’s taping, and she predicted $1.2 million for the year.
On the day of filming, Whole Foods approved the product for a 40-store trial.
The landed cost is $3.70, and they sell on the internet for $15. She notifies the Sharks that she has raised $1 million with a $6 million valuation cap.
Sabeena has made an impression on the Sharks. Robert calls her “one of the most incredible entrepreneurs he’s seen in 13 years,” but he doesn’t like sweets, so he’s out.
Lori wants it to be healthy, but she doesn’t think it’s a good match for her, so she’s out. Nirav understands Sabeena’s situation and worries what her father thinks of her.
She sobs and adds that he was an entrepreneur because he had to be, and now she gets to be one as well. Nirav claims to use the internet and to go out.
Kevin was impressed by the pitch, but he doesn’t eat this stuff, so he’s out.
Mark claims that there are too many calories in the house and leaves.
Sabeena gives a speech on how she plans to expand the company. Mark thinks she had trouble reading the environment. Robert comes in to show his support for Sabeena and says he’s investing in her.
He offers $300,000 in return for 15% of the business. She counters with $300,000 for 12.5%, but Robert would not bend.
She answers with a 10% and a 5% advisory share, respectively. “That’s not going to happen,” Robert says. He backs out of his offer, and Sabeena goes away without a contract.
What Happened to Deux Following Shark Tank Pitch?
The firm is still in business.
What is the Net Worth of Deux?
Sabeena appears on Shark Tank Season 5 Episode 11 in quest of $300,000 in exchange for a 10% ownership in her company. This works out to a $3 million valuation.
Who are the Competitors of Deux?
Deux does not have any competitors.
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Deux FAQS
1. What is Deux?
Deux is a cookie dough company that is vegan, plant-based, and gluten-free. The dough is made with high-quality ingredients, is devoid of preservatives and fillers, and can be eaten on a variety of diets.
2. Who was Deux’s Inventor?
Deux was founded by Sabeena Ladha and Scout Brisson.
3. Is Deux low in calories?
DEUX does not believe in calorie counting. Their products are made with real, wholesome ingredients (nothing artificial!) that they can feel good about eating and that will satisfy them.
4. How Much Does Deux Cost?
Each container of Deux costs $15.
5. Where can they buy Deux?
Deux may be found at around 75 Erewhon Markets (where they are the best-selling dessert), Fresh Market and independent food stores, as well as on their website.
6. How much was Sabeena Ladha and Scout Brisson looking in the Shark Tank?
Sabeena and Scout were looking for $300,000 in exchange for 10% of the business.
7. How much did Sabeena Ladha and Scout Brisson received in the Tank?
Sabeena Ladha and Scout Brisson left the tank without a deal.
8. What ingredients is Deux made with?
Their Deux cookie is made with oats, nut butter, vanilla, maple syrup, coconut sugar, water, and flaxseed as the base.
To support their mind and body, each blend is then enhanced with different ingredients such as amino acids, pea protein, mushrooms, vitamin D, or elderberry.
Finally, flavours are topped with mix-ins such as vegan chocolate chips.
9. How long does Deux last? How should they store it?
Refrigerate their Deux; it improves the flavour and extends the shelf life.
They can also freeze Deux to extend its shelf life (up to 6 months), but they recommend thawing it completely in the refrigerator before eating or baking with it.
10. Why do their products contain cane sugar?
They occasionally use organic cane sugar in their ingredients. Organic cane sugar is less processed and more pure than regular sugar.
