What Happened to Cougar Energy Drinks After Shark Tank?
What is Cougar Energy Drinks?
Cougar Energy Drink is the first and only gender-specific functional beverage in the business. This tea is painstakingly brewed with green tea and noni to provide mature, successful, independent ladies a burst of energy and enthusiasm while also aiding in weight reduction and hormone balance.
Cougar Limited Energy Drink was created by Ryan Custer, a former Texas surveillance analyst. Custer’s Creations is a consulting firm that offers information technology and creative services to small businesses and online stores. Ryan’s commercial background in the consumer beverage market served as the foundation for Custer’s Creations.
Who is the founder of Cougar Energy Drinks?
Cougar Limited Energy Drink was founded by Ryan Custer, a former Texas surveillance analyst. Custer is dating a woman that may be considered a “cougar.” She, who is eleven years his older, considers one of the advantages of dating a younger man to be that he “plays brilliantly with my kids.”
Custer has spent the previous three and a half years creating and marketing his product, exhausting all of his assets and income in the process.
He is still living at home with his parents while attempting to launch his business. The market for energy drinks aimed at women aged 30-55 looks to be difficult to carve out.
Every year, the market is worth more than $1 billion, despite the fact that the main market consists of men in their twenties and thirties.
Older females make up a modest percentage of the market. Custer will compete for what looks to be a tiny number of customers with pre-existing big brands.
What Happened to Cougar Energy Drinks at Shark Tank Pitch?
Ryan Custer makes an appearance in episode 312 with his Cougar Energy drink, seeking to convince the Sharks to invest in his highly specialized product.
Custer entered the Shark Tank in seeking of $150,000 investment in return for 30% stake in his company, which valued at $500,000.
He describes “the cougar movement” as a “recognizable brand,” adding that he benefited from a “pop cultural phenomena.”
As he delivers his marketing pitch, the Sharks chuckle. Kevin O’Leary narrows Custer’s market age range, adding, “So, Barbara, you used to be a cougar,” earning himself a slap from Barbara Corcoran.
Without further ado, the Sharks begin their job. Daymond John is considering a career in sales. Custer admits that he has already sold $60,000 in products.
The Sharks were happy with the result, but are disappointed that it took three years to reach that level of sales.
Daymond John goes out abruptly, uninterested in the product. Barbara Corcoran consumes the beverage but characterizes it as “chalky.” She exits.
Custer has “limited your market in two ways,” according to Kevin O’Leary, by limiting marketing to older women. You’ve said that you must be a woman and a cougar, thereby excluding 75% of the market.”
Kevin O’Leary says that the large manufacturers that are already in the arena are “paid very much to smash cockroaches like you.” He goes out too.
Ladies, according to Robert Herjavec, believe that ordering a “cougar” drink makes them seem ancient. Mark Cuban concurs and exits.
According to Robert Herjavec, the product is a “gag gift,” and the company’s valuation was “ludicrous.” He also goes out.
Finally, all of the Sharks departed, and Custer walked away from the pitch without a deal.
What Happened to Cougar Energy Drinks After Shark Tank?
Despite his enthusiasm for the product, Custer was unable to secure a deal on Shark Tank. He made the error of designing a product that may be considered insulting to women of a certain age by neglecting the negative connotations linked with the term “cougar.”
Furthermore, he focused on a rather small niche in an already crowded sector. The Sharks didn’t buy into his vision, and it appears that the bulk of his targeted customers didn’t either.
Cougar Energy beverages are still available on his website and on Amazon, but there is little activity on his social media pages, suggesting that Cougar Energy has peaked.
Custer sold the firm in 2014 and will begin working as a realtor with Pinnacle Realty Advisors in Dallas in January 2022.
Cougar Energy Drinks’ Competitors
Cougar Energy Drinks’ primary competitors are Red Bull and Monster Energy.
Cougar Energy Drinks’ Net Worth
The firm’s value was $500,000 during and after the pitch; however, the company went out of business in 2014, hence the company’s net worth is unknown.
What Happened to Leaux Racing Trikes After Shark Tank?
What Happened to Father Figure After Shark Tank?
Cougar Energy Drinks FAQs
What were the ingredients used in Cougar Energy Drinks?
Ingredients include carbonated water, green tea extract, Guarani extract, xanthan gum, lemon juice powder, citric acid, and natural flavors.
Were there any side effects to Cougar Energy Drinks?
There were no known side effects — but like any other energy drink, they can be addictive.
What was the alcohol content in Cougar Energy Drinks?
There was 0.5 grams of alcohol per serving.
How much caffeine was in Cougar Energy Drinks?
Cougar Energy Drinks contains about 95 milligrams of caffeine per serving. For comparison, a cup of coffee typically contains about 100 to 125 milligrams of caffeine. A shot of espresso typically contain 100 to 200 milligrams of caffeine per serving.
What type of packaging did the drink come in?
The beverage bottles were the standard size of a six pack of energy drinks; however, it was only possible to order 12 bottles at a time. The product was branded with a sticker on one side which indicated that the bottle contained tea leaves and honey sticks. On the other side, there was a dark label with white text.
Who made the drink?
Custer began his commercial career at the age of 18, working in a variety of sales positions at major companies. Ryan’s Creations was formed to provide those services; however, he later moved on to developing his energy drink.
What are the ingredients in Cougar Limited Energy Drinks?
The beverage consisted of Green tea extract, noni extract, and honey sticks. Green tea has been shown to enhance metabolism and help people lose weight.
Who is Ryan Custer?
Custer was in his early twenties when he created Cougar Energy Drinks, and he was still living at home with his parents. He started selling the product in 2011 and began to see a profit soon after.
How much did Cougar Energy Drinks cost?
The price of a six pack of cans was $29.99, but there were also offers for bulk purchases, which included a discount.
What was the purpose of the drink?
The product’s purpose was to provide people with a healthy alternative to energy drinks similar to Red Bull and Monster.
Were Cougar Energy Drinks harmful for health?
Although there has been a number that claims that Green Tea extract is beneficial for your health, there hasn’t been enough evidence to support that proposition. On the other hand, many people believe that Green Tea extract is not safe for consumption in large amounts.
Were Cougar Energy Drinks suitable for children?
The drink was branded explicitly as an adult beverage. However, the product’s box included warnings about not consuming the product if you had a medical condition or were pregnant or breastfeeding.
How much money did Cougar Energy Drinks make?
Custer began to see a profit after one year of sales, as well as sales in 2012 and 2013. He hopes that the company will continue to grow if he secures a deal on Shark Tank in future episodes.
Were Cougar Energy Drinks harmful for health?
According to the FDA, honey sticks are not considered dangerous ingredients. However, there isn’t enough evidence to support the benefits of Noni Extract, which was used in Cougar Limited Energy Drinks.
