What Happened to CitiKitty After the Shark Tank Pitch?
What is CitiKitty?
CitiKitty is an indoor cat toilet training system that does not require the use of a litter box. It includes a series of rings designed to fit over the top of a toilet bowl. The rings are removed once the cat has been thoroughly taught.
Who is the Founder of CitiKitty?
CitiKitty was founded by Rebecca Rescate.
Rebecca Rescate, the inventor of Citikitty, is a well-known entrepreneur from Bristol, Pennsylvania, who has created or co-founded six businesses.
She was aware of her predilection for consumer items from an early age. She studied graphic design and worked in marketing for a software company before deciding graphic design was not for her.
In 2004, Rescate, her husband, and Samantha moved to a 500-square-foot New York apartment. Rescate wanted to train her cat to use the bathroom because there was no area for her cat’s litter box in their small apartment.
After reading multiple success stories of well-trained felines utilizing improvised toilet equipment, Rescate was certain that she could potty train her cat.
The problem she ran into was a scarcity of trustworthy training kits and job-specific equipment.
Rescate reasoned that she could make the training process easier.
She also noticed that many other people are likely dealing with the same problem but lack the time to train their cats to use the toilet.
With this in mind, she created the first low-cost, user-friendly training program.
Citikitty was successfully launched shortly after.
What Happened to CitiKitty at the Shark Tank Pitch?
Rebecca appeared on Shark Tank season 2 episode 9 looking for $100,000 in return for a 15% ownership in the CitiKitty Company. This demonstrates a $666,666.66 valuation.
Kevin Harrington inquires about figures after she has explained the product to the sharks. CitiKitty sells for $29.99, and each set costs roughly $5 to make.
Rebecca has sold over 40,000 products on her website since she started her business.
She expects to earn $350,000 in sales this year, up from around $225,000 the previous year.
She has sold about $1.4 million in CitiKitty training tickets while never paying for advertising.
Rebecca has invested a total of $20,000 in the company, but she continues to reinvest money in order to keep it profitable.
She intends to invest $100,000 in salespeople and the other funds in marketing.
Because he has no financial investment in the initiative, Robert Herjavec does not believe he can aid her.
Mr. Wonderful is also not a fan of cats.
Daymond John withdraws because he feels he cannot give her with a better partnership.
Mr. Television Kevin Harrington admires CitiKitty for its broad appeal and is willing to pay $100,000 for 40% ownership.
Barbara, too, is a fan of CitiKitty; she offers $100,000 for a 15% stake in the firm on the condition that her television partner approves the transaction.
Rebecca understands Kevin Harrington’s television clout and responds with $100,000 in exchange for a 20% interest in Harrington.
He raises his percentage to 25%.
Barbara then cancels her deal’s contingency agreement. Harrington then makes an offer of $100,000 for a 20% interest, and he and Rebecca strike an agreement.
What Happened to CitiKitty After the Shark Tank Pitch?
After appearing on the show and signing a deal with Kevin Harrington, CitiKitty was on the fast track to success. Rebecca was mentioned in a season 3 episode 307 update.
In addition, she will be the first Shark Tank entrepreneur to return to the tank with a new product in season 4 episode 415.
Rescate and Harrington collaborated diligently to sell millions of CitiKitty units, making her product one of the most successful ever presented on the show.
The cat toilet training set also achieved Amazon’s #1 Best Seller in the Home & Garden Department category.
CitiKitty soon expanded its product range to include a small variety of cat treats as well as a brand of flushable kitty litter for use throughout your cat’s potty training process.
What is the Net Worth of CitiKitty?
Rebecca went on Shark Tank looking for $100,000 in return for a 15% interest in the CitiKitty Company. This displays a total of $666,666.66.
She accepted Kevin Harrington’s offer of $100,000 for 20% of the company, valuing it at $500,000.
Who are the Competitors CitiKitty?
CitiKitty’s competitor is Moore Pet Supplies.
What exactly is CitiKitty?
CitiKitty is an indoor cat potty-training system that does not need the use of a litter box. It includes a series of rings designed to fit over the top of a toilet bowl. The rings are removed once the cat has been thoroughly taught.
Who founded CitiKitty?
Rebecca Rescate is the founder of the Company.
How much was she asking in the Shark Tank Pitch?
She was looking for $100,000 in exchange for a 10% ownership in the firm.
Did she land the deal on Shark Tank?
Kevin Harrington gave her $100,000 in exchange for a 20% ownership.
How long does it take to train a cat to use the toilet?
Toilet training a cat takes about 3-6 weeks on average.
Is potty training a cat truly effective?
The method is so effective that Lapidge claims that toilet training a cat takes less time than educating a child.
Where is CitiKitty Manufactured?
CitiKitty was created in the United States of America with pride.
Can they train numerous cats concurrently?
Yes, CitiKitty has taught consumers how to teach up to four cats at the same time.
Is the training seat compatible with their toilet?
Yes, the training seat is compatible with standard toilets, including those with longer bowls and those from other countries.
Is their cat too young to learn to use the toilet?
They recommend that the cat be at least three months old and have been trained to use a litter box before beginning toilet training.
Is their cat too old to learn to use the toilet?
They may train their cat to use the toilet as long as he or she is healthy and utilizes the litter box appropriately.
Is their cat too large to train to use the toilet?
The CitiKitty Training Seat is designed for cats weighing up to 25 pounds; the average cat weighs 10 to 12 pounds.
They can potty train their cat if he or she is capable of hopping up on the toilet.
Can they toilet train their clawed/declawed cat?
Yes, both clawed and declawed cats can be toilet trained.
Can they toilet train my cat if I have only one bathroom?
Yes, the CitiKitty Toilet Training Kit is intended for families with one or more bathrooms. CitiKitty’s Training Seat may be removed from their toilet for human usage.
They are moving soon. Is it better to teach their cat before or after they relocate?
They propose that when they have established into their new home, they train their cat. As a result of their new home, their cat will acquire new bathroom habits.
They are traveling – who is going to flush?
This is a fantastic opportunity to get a CitiKitty Automatic Toilet Flusher. Their one-of-a-kind flusher will flush their toilet once per day and has flush settings for them.
Should they train using flushable litter?
CitiKitty recommends training with flushable cat litter. Better Way Flushable Litter, Cat’s Pride Scoopable (all-clay flushable litter), World’s Best Cat Litter (all-clay flushable litter), Swheat Scoop (all-clay flushable litter), and Feline Pine are all recommended by CitiKitty.
Will they be required to keep CitiKitty on their toilet once the training is complete?
When the procedure is over, their cat will need nothing more than a good clean potty and some alone time.
What if their cat consumes toilet water?
Cool, clean water is a favourite of cats. Consider purchasing a cat water fountain for their feline friend. They will be appreciative.
Their cat is afflicted with several health problems. Is it possible for them to be toilet trained?
Toilet training is not recommended for cats that have medical issues such as urinary tract infections or arthritis.
Do they have a Training Forum for CitiKitty?
Yes, go to www.citikitty.com
How can they contact them?
For further information, or if they wish to stock CitiKitty, please contact them through an email to [email protected]