What Happened to Chocomize After the Shark Tank Pitch?

What is Chocomize?

Chocomize is a company established in Long Island City, New York that allows consumers to design chocolate bars online.

Customers may customize their order by choosing a shape, kind of chocolate (white, milk, or dark), and a topping, as well as adding a message or brand logo.

Customers may also include a personalized edible greeting, such as “Happy Birthday,” as well as photographic images or business logos in their chocolate bar, making it great for festivities and weddings.

Who is the Founders of Chocomize?

Chocomize was founded by Mr. LaCava, Eric Heinbockel, and Fabian Kaempfer.

Chocomize was created in 2009 by a group of Columbia University friends who realized the economy was not working in their favour and decided to launch the firm.

They wanted to establish an internet business and decided to produce personalized chocolate bars.

They provide dark, milk, and white Belgian chocolate bases, as well as over 100 mix ins, like BACON, to customise their bar.

Customers may personalize the chocolate bar with a message, and there is also a “chocolate bar of the month club.”

Customers may design their own chocolate bar using their website’s “creation station,” and they also sell pre-made bars with popular pairings.

What Happened to Chocomize at the Shark Tank Pitch?

On November 22nd, 2021, Joe went on Shark Tank season 5 episode 10 and presented his “sweet take on customization.” He was seeking $500,000 in return for a 20% share in Chocomize. This corresponds to a $2.5 million valuation.

Joe informed the Sharks about Chocomize with his thick Boston accent, letting them know that his chocolate bars stood out from the crowd.

He demonstrated the website’s customization procedure and served the Sharks their own personalized chocolate bars.

Lori identified him as a Bostonian right away due to his accent.

After finishing their bars, the Sharks began answering questions. As Robert queried, “everything is edible.”

Joe says that he and one other partner hold 18 %, with the remaining 50% owned by the firm’s founder.

When Robert asks for numbers, Joe says that they made $450,000 in sales the previous fiscal year. The Sharks are concerned because they made $500,000 in sales the prior year.

Joe claims that the reduction in sales is attributable to the retooling of their manufacturing facilities.

Mr. Wonderful rejects the product as being overly specialized.

According to Mark Cuban, no one can be “dominant” with $500,000 in sales.

Joe points out that each bar sells for $6-$6.50 and costs $2 to make; those are good margins.

Mr. Wonderful is interested in how he intends to “reclaim his chocolate.” Mr. Wonderful, like Mark, feels he can recreate the business.

He promises he will give Joe a 25% ownership in his new company, “Mr. Wonderful’s Customized Chocolate.”

Joe is forced to leave Chocomize and work for him. Kevin, according to Mark, is capable of running any company – all the way to the ground!

Robert like chocolate, but he feels the market is too small for him – he’s out. Mark has also left because he feels Joe has not differentiated himself properly.

Barbara feels that turning a profit will take too long, therefore she is leaving.

Lori is also out since she feels it isn’t “big” enough for her.

Kevin then extends a formal job offer to Joe, which he declines. Mr. Wonderful plans to go out after purchasing a “you’re dead to me” bar online.

What Happened to Chocomize After the Shark Tank Pitch?

Chocomize was successful after Shark Tank, of course — as with most Shark Tank submissions, the website nearly collapsed during the showing of the Chocomize piece.

Since its origin as a way to manufacture amusing, personalized chocolate bars, Chocomize has had a lot of success in the corporate business sector.

According to LinkedIn, Joe left Chocomize in January 2014 to work as a trader in Singapore. He is a Centareum International bitcoin investor at the moment.

Five years after the Shark Tank episode aired, Chocomize lists Google, Land Rover, and Quiksilver as clients.

Joe has been steadily expanding the product line throughout the years. Personalized candies, mints, truffles, toffee, and other things are now available. They are still in business, with annual revenues of $5 million as of August 2021.

What is the Net Worth of Chocomize?

Joe was seeking $500,000 in return for a 20% ownership in Chocomize. This corresponds to a $2.5 million valuation.

Who are the Competitors Chocomize?

The top Chocomize competitors are Chocolate Art by Lori Gail, Lune Chocolat, Thechocolatelife, Sweet Jenny’s Ice Cream, Fariello’s Confectionery, Niagara’s Honeymoon Sweets, Chocolate Works Nyc, A Picture Perfect Chocolate, Chocolats Meurens, and Cottontree Lodge.

Chocomize FAQS

What is Chocomize?

It is a company situated in Long Island City, New York that allows people to design chocolate bars online.

Who are founders of Chocomize?

Joe Dauenhauer, Eric Heinbockel, and Fabian Kaempfer are the founders of Chocomize.

How much did he want for on Shark Tank?

Joe was asking for $500,000 in return for a 20% share in the company.

How much did he received in the Shark Tank?

Joe was unable to secure an investment from the Sharks.

When was Chocomize established?

It was founded in 2009.

Where is the Chocomize headquarters located?

It’s located in Long Island City, New York.

Are they still in business?

Yes, they are still in business, with $5 million in yearly revenue as of August 2021.

What are the most popular items?

It sells customized chocolates, mints, truffles, toffee, and other treats.

Can they place an order for their wedding products?

Absolutely! Many of their products would make wonderful wedding favours or decorations, and the minimal purchase needs should handle the vast majority of scenarios.

Are their products Kosher?

The vast majority of their products are Kosher certified. Some commodities need more effort to certify than others (such as items containing marshmallows).

What are the allergy alerts associated with their products?

Their whole product range may contain traces of nuts, milk, and gluten.

What is the shelf life of their products?

All chocolate foods have a shelf life of around a year. Chocolate does not need to be refrigerated and is best kept at room temperature.

Each item’s real shelf life may be discovered in the Product Details section of the relevant product.

What distinguishes their products?

Their objective is to produce the highest quality chocolate and confectionary goods in the United States that can be personalized with their brand and design.

Do they ship outside of the United States?

They most surely do! They usually ship to Canada, the United Kingdom, Switzerland, Hong Kong, and other places.

Are the components in Chocomize organic?

The vast majority of their components are organic

How much does it cost to create and sell a Chocomize bar?

Each bar costs between $6 and $6.50, depending on the toppings and personalization. It costs around $2 to make.

What methods of payment do they accepts?

They accept the following types of payment:

– Credit Card (Master, Visa, American Express, or Discover Card) and PayPal.

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