What Happened to Brilliant Pad after Shark Tank pitch?
What is Brilliant Pad?
Brilliant Pad is a self-cleaning mechanical dog potty designed for little dogs (25 lbs. and under).
The contraption looks like a little treadmill lined with a dog mat. A roller replaces the Brilliant Pad with a fresh new pad when the dog has relieved herself on it.
Pee is absorbed by the pad, while faeces is tucked into a waste-trapping liner of the machine. The owner is responsible for removing and replacing the roll every two weeks.
Each gadget costs $149 and includes 27 pads that should last for roughly a month. Replacement pads and rolls are $54 each, with a $19.99 subscription.
Who are the Minds behind Brilliant Pad?
Brilliant Pad was founded by Alan Cook, President and CEO. Alan earned two bachelor’s degrees from the University of Pennsylvania: a B.S. in Finance and Management and a B.S.E. in Mechanical Engineering.
After graduating, he worked in analytics, strategy, and development before venturing into entrepreneurship.
Alan has developed several successful enterprises over his career, the most notable of which being Lucky Litter LLC, the designer of the world’s first self-cleaning litter box, and Brilliant Pad 2 LLC.
An unintentional encounter with a dirty litter box attracted him into the pet industry, and the Scoop Free automatic self-cleaning litter box was born.
That product was a smashing success, selling to major retailers in over 20 countries.
We finally sold the company, and a few years later I met a vet student through the University of Pennsylvania’s alumni network. He was tired of coming home to filthy dog pads and showed me a puppy pad machine prototype.
I already informed you about my Scoop Free experience. We ultimately reached an agreement and established a new firm.
The Scoop Free team then recreated the gadget, and we collaborated to create Brilliant Pad. When he launched the concept in a successful IndieGoGo campaign in early 2017, he received a lot of positive feedback. In April of 2017, he raised more than $110,000 and by August, he had delivered over 1600 units.
What Happened to Brilliant Pad During the Shark Tank pitch?
Alan appeared on Shark Tank Season 9 Episode 9 looking for $500,000 in exchange for a 5% share in his firm. This suggests a $10 million valuation.
He gives his pitch before displaying the product. Kevin walks onto the stage and smells a used “turd roll” to test if the product works.
When he informs the Sharks that he created the Scoop Free Automatic Litter Box, they are amazed.
He tells them about the IndieGoGo sales and that the items would be delivered in six weeks. The unit cost is $54.
The rolls cost $19.99 a month to subscribe to.
Kevin comes in and offers a $500,000 loan at 11% interest in exchange for 10% equity in the firm.
Barbara rejects because she feels the risk is too large.
Alex is departing because he does not believe his brand can “change the dog poop business.” Mark likes the product but thinks it will take too long to recoup his investment; he, too, is out.
Lori is the final contributor, putting up $500,000 in return for 8% and a $5 royalty on each item sold until she recoups her investment.
Lori, on the other hand, reconsiders. Instead of an 8 percent stake, she is willing to accept a 5 percent stake with a $5 per unit royalty.
She then reminds Alan that she is a significant partner with retailers like Walmart and Bed Bath & Beyond, which sweetens the deal.
Alan offers $500,000 for 5% with a $2.50 royalty and a line of credit. Lori agrees.
What Happened to Brilliant Pad after the Shark Tank Pitch?
Lori’s transaction never went through. They added more absorbent and less expensive rolls, as well as a lip on the tray to prevent pee from splashing on the floor. When the dog left the pad, the rolls now progress automatically.
During the 2020 Covid-19 epidemic, the Chinese authorities directed that the factory that manufactures his pads also manufacture medical masks.
He placed the company on hold and entered the PPE distribution market since he had a strong relationship with his factory.
As of June 2021, the company was still in existence and had annual revenues of $1 million.
What is the Net Worth of Brilliant Pad?
Alan appeared on Shark Tank Season 9 Episode 9 looking for $500,000 in exchange for a 5% share in his firm. This suggests a $10 million valuation. Alan Cook accepted Lori’s offer of $500,000 for 8% Plus $2.5 royalty per unit, bringing the valuation to be $6.25 million.
Who are the Competitors of Brilliant Pads?
Brilliant Pad does not have any competition.
What Happened to Bunch Bikes after the Shark Tank pitch?
What Happened to Peaceful Fruits After Shark Tank?
Brilliant Pads FAQS
1. How does Brilliant Pad work?
Brilliant Pads uses a feature I like to call the “Scoop-Free Self-Cleaning Potty”.
The machine removes urine by absorbing it and then seals in the waste to keep odours under control. The liner is put in place after so that dog owners can change from pad to pad as needed.
2. How often should the roll be changed?
Rolls are changed every two weeks.
3. How often should the roll be replaced?
The pads can typically last for up to the first three weeks after being used. After that, it may take 2-3 months for them to get full again.
In this case, they recommend changing rolls more frequently so their dog does not have to wait so long for their pad to be ready for use again.
4. What is the price of a Brilliant Pad?
Each gadget costs $149 and includes 27 pads that should last for roughly a month. Replacement pads and rolls are $54 each, with a $19.99 subscription.
5. Where can they buy Brilliant Pad?
Brilliant Pad is only sold on their website, www.brilliantpad.com
6. Who founded Brilliant Pad?
Brilliant Pad was founded by Alan Cook, President and CEO
7. Where can they contact Brilliant Pad?
Brilliant Pad can be contacted through their website or via phone on 855-878-8877
8. Can any dog use Brilliant Pad?
Brilliant Pad is intended for dogs weighing less than 25 pounds who are presently using pads. Brilliant Pad is also useful for teaching pups.
9. How much was Alan Cook seeking in the Tank?
Alan Cook was looking for $500,000 in exchange for a 5% share in his firm. This suggests a $10 million valuation.
10. How much was given from the Tank?
Lori Greiner gave $500,000 for 8% Plus $2.5 royalty per unit, bringing the valuation to be $6.25 million.
11. What happened to Brilliant Pad after the Tank?
Lori’s transaction never went through. They added more absorbent and less expensive rolls, as well as a lip on the tray to prevent pee from splashing on the floor. When the dog left the pad, the rolls now progress automatically.
12. Is Brilliant Pad still in business?
Brilliant Pad is still in business and has annual revenues of $1 million.
