What Happened to Blueland After Shark Tank?

What is Blueland?

Blueland is a cleaning product company that focuses on environmentally friendly products. The objective of the firm is to eliminate single-use plastic packaging from its four products: bathroom, window, all-purpose, and hand soap.

Blueland was created by Sarah Paiji Yoo and Syed Naqvi. Sarah formerly worked as a partner at LAUNCH. She was formerly the CEO of Snapette, a mobile fashion purchase platform that was acquired by a price comparison site in 2013.

Mr. Naqvi, on the other hand, has a wealth of experience in the consumer goods market. He worked in the Research and Development (R&D) division of Johnson & Johnson.

After using all of the goods, customers can repurchase the exact pill and refill the bottle with water, minimizing the waste associated with single-use plastic bottles.

Who is Blueland’s creator?

Blueland was created by Sarah Paiji Yoo and Syed Naqvi. Sarah formerly worked as a partner at LAUNCH. She was formerly the CEO of Snapette, a mobile fashion purchase platform that was acquired by a price comparison site in 2013.

Mr. Naqvi, on the other hand, has a wealth of experience in the consumer goods market. He worked in the Research and Development (R&D) division of Johnson & Johnson.

Sarah Paiji Yoo, the co-founder, was inspired to be a part of the solution to eliminate plastic waste from the environment.

When she was giving her newborn water-based formula and reading about dissolved micro plastics in the world’s oceans, she came up with the idea.

She collaborated with Syed Naqvi to combat plastic pollution by developing unique, non-toxic cleaning tablets and environmentally acceptable packaging.

She is enthusiastic about creating meaningful consumer brands and has contributed to publications such as Forbes, The Wall Street Journal, and TechCrunch.

Blueland was born from her idea to make “green” cleaning products. There are four items in the line: a bathroom cleaner, a window cleaner, an all-purpose cleaner, and hand soap. Customers buy “forever bottles” only once and then refill them with water-soluble tablets.

The bottles are $12 individually or $38 for the set of four. Refill tablets are only $2 each and are delivered in biodegradable paper packets.

They are 300 times lighter, 200 times smaller, and 90 percent less expensive to distribute than traditional cleaning supplies. Sarah believes that her idea will eliminate 100 billion plastic bottles in the United States alone.

After she completed the concept, she found Syed on Linked-In and offered him to join her in aiding with patent filing and bringing the product to market.

They obtained $3 million in startup capital from a group of investors that included Justin Timberlake. They hope to use the same approaches to expand their product range beyond cleaning supplies in the future.

What happened to Blueland’s proposal on Shark Tank?

Sarah and Syed decide to pitch their idea to Shark Tank investors in order to help build a new way for customers to buy cleaning supplies and other items.

Syed and Sarah entered the Shark Tank, asking for $270,000 for a paltry 2% ownership in their company, which is valued at $13.5 million, provoking sighs and gasps from the Sharks.

They announce that they are a 100% direct Consumer Company but are in the midst of making a contract with a huge box retailer while handing out samples and describing their goods.

The Sharks are concerned about changing client behavior, but they still believe in the concept. Lori Griener and guest Shark Daniel Lubetzky create a partnership and invest $270,000 for an 8% share in the company.

Kevin O’Leary enters the fray, offering $270,000 for 5% ownership and 1% advisory shares. Syed and Sarah object, forcing Mark Cuban to back out of the deal, alleging they were only there for the pitch.

Following Mark’s criticism, the couple offers Kevin O’Leary $270,000 in return for 3% shares and a 50% royalty on each kit sold until he recoups his investment. Kevin accepts their offer, and the deal was done.

What Became to Blueland After Shark Tank?

The deal with Kevin was not finalized until October 2020, some months after the show aired.

The company is doing well, and they’ve generated a lot of sales, with annual revenues of $6 million in November 2021.

Blueland’s competitors

Blueland’s main competitors are Lemi Shine and method.240. Splosh, Cleancult, Mrs. Meyer, National Purity, Earthwise Group, and Method.137 are a few examples.

Blueland’s net worth

During the pitch, the firm was valued at $13.5 million; since then the company is still operating and hence the company’s net worth might have been higher than that of the pitch.

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Blueland FAQs

How much time do customers have to take packs of Blueland?

A customer should use one pack for two months for the first time and then two packs for four months.

How does Blueland brand compare with the other brands?

Blueland has a similar design to that of Lemi Shine and method.240. However, it is different more than it is different. The brand has a unique design, which is not only enjoyable but also effective for cleaning purposes.

Does it contain alcohol or any ingredients that are a health hazard, i.e. no volatile perfumes or substances that could be harmful to your skin?

No, this product is safe for both kids and adults.

How long will you be selling thru customer service?

They are currently sold through their website but also company stores on-premise and also Amazon.

Do you have a price list?

Yes, They do. The prices are found on their website www.bluelandcleaners.com.

Can you give me the price of the starter cleaning kit?

The starter kit includes all products required to clean 4 rooms and is $58, which includes free shipping and handling in continental US, plus a free refillable bottle with tablets for their next order at the time of check out.

How much does shipping cost for these products?

Free in the continental US.

What is Blueland warrant?

They are not obligated to give any refund or other type of warranty. The only thing they can do is send replacements.

What is the return policy of Blueland?

They have a 30-day return policy. However, customers should return the products in their original packaging, and they should not be used. For returning products, the company has a time frame of 30 days for receiving them.

How long will it take to receive my order?

The product will take 4-8 days to reach your address after placing an order on their website.

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