What Happened to BeeSweet Lemonade After Shark Tank?
What is BeeSweet Lemonade?
BeeSweet Lemonade is a company that has been creating ready-to-drink lemonade sweetened with local honey from bees for over 10 years and has contributed a portion of its profits to bee preservation and conservation.
The flaxseed lemonade recipe uses honey rather than sugar or other sweeteners and comes in five flavors.
Mikaila Ulmer is the owner and president of BeeSweet Lemonade. She was just four years old when she was stung twice by bees in a matter of days.
Mikaila is a high school girl who travels to speak about social entrepreneurship and bee conservation at events. She is also the founder of the Healthy Hive Foundation, a non-profit committed to pollinator protection.
Who is the founder of BeeSweet Lemonade?
Mikaila Ulmer is the CEO and co-founder of BeeSweet Lemonade. Mikaila Ulmer became frightened of bees after being stung by one.
However, after some research, she realized the essential role they play in the ecology and became enthralled. Bees made her realize how vital it was to collaborate and communicate well.
She was inspired to develop a beverage that blends her Grandma Helen’s flaxseed lemonade recipe with an emphasis on environmental stewardship.
Miss Ulmer’s motivation originates from her wish to prevent the extermination of bees. Her entrepreneurial journey began with youth entrepreneurship programs and a lemonade stand in front of her parents’ house.
Mikaila’s BeeSweet Lemonade will be available at Whole Foods Markets, TOMS, Peoples Rx, MAX’s Wine Dive, Farmhouse Delivery, Quickie Pickier, East Side Pies, Barton Hills Market, Henri’s, and The Natural Gardener in a few years.
What Happened to BeeSweet Lemonade’s Pitch on Shark Tank?
Mikaila Ulmer and her father, Theophilus Ulmer, propose Bee Sweet Lemonade in Shark Tank episode 628, a line of fresh-squeezed lemonade drinks flavored with Texas wildflower honey, flaxseed, and mint. She was hoping that the Sharks would help her grow into other places.
Mikaila and her father entered the Shark Tank pitch seeking $60,000 for a 10% ownership in their company, which valued at $600,000.
She adds that her lemonade is not only delicious, but also nutritious. Flaxseed is mentioned as a nutrient that benefits bee populations. Lori praises her composure as she delivers samples.
She indicates that sales were just over $25,000 per year. Kevin asks where she was selling her items.
When Mark asks how she integrates the flaxseed, she says it’s a trade secret she’ll only divulge to her business partner.
Her father adds that he works in marketing and that the lemonade business is his second full-time job.
Mr. Wonderful’s announcement to the 9-year-old that “school had to depart” was the most humorous portion of the presentation.
Kevin was the first to exits, citing the greater price and the fact that he would be a full-time partner as justifications.
Robert then emphasizes the rivalry in the beverage business and exits.
Mark exits and encourages her to return after she finishes school.
Lori complements Mikaila, but she was unable to drink lemonade and she also exits.
So they’re left with Daymond. He offers $60,000 in return for 25% equity in the company in exchange for his east coast distributor getting it into stores. Mikaila accepts and leaves the pitch with a deal.
What Happened to BeeSweet Lemonade After Shark Tank?
Since broadcasting the pitch and departing with a deal, the deal with Daymond was finalized, and sales have increased by about 350%.
She also landed a $11 million distribution deal with Whole Foods, which began distributing the product in 55 stores. In 2015, she even met the president and first family at the White House Kids’ State Dinner!
Mikaila gets an update part in season 12 episode 1206 when she informs the Sharks about her firm and it’s rebranding to Me and the Bees.
The lemonade is now available in over 1,500 locations throughout the country, including Whole Foods, Wegmans, The Fresh Market, and hundreds of smaller businesses.
As of January 2022, the firm was still in operation, with yearly revenue of $5 million.
BeeSweet Lemonade’s Competitors
Amplify Snack Brands, Humm Foods, Inc., Safeway and Trader Joe’s, The Fresh Market Inc., Wegmans Companies Inc., Whole Foods, WinCo Foods LLC, and Kroger Co. are the main competitors in the market.
BeeSweet Lemonade’s Net Worth
During the pitch, the firm was valued at $600,000, with Daymond John investing $240,000. Since then, the firm has done well in sales, having annual revenue of $5 million as of January 20, 2022.
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BeeSweet Lemonade FAQs
What is BeeSweet Lemonade?
It’s a business founded by high school student Mikaila Ulmer four years ago, with the aim of raising awareness of pollinators.
What inspired Mikaila Ulmer to create BeeSweet Lemonade?
She was stung twice by bees as a child and then started thinking about the specific function that bees had in the environment. She realized their critical importance and wanted to do something to help them.
What are the differences between BeeSweet Lemonade and other lemonades?
She says it’s designed as a better than the normal lemonade with ingredients that help bees thrives.
How is BeeSweet Lemonade made?
Bee Sweet Lemonade is made using lemon, water, honey and mint.
Where can I purchase BeeSweet Lemonade?
In the future, it is expected to be available in all major grocery chains such as Whole Foods, Trader Joe’s and Safeway.
What was her first product?
It was flaxseed lemonade she created when she was 9 years old.
What is the biggest challenge she faced in starting her business?
She says that when she was launching her first product, there were a number of things which made her nervous about market and growth. She says there’s a lot of competition in the market, so it would be hard to grow in the right direction.
Is BeeSweet Lemonade good for health?
Yes, it is good for health. It has flax seed which is rich in omega 3 and it has a lot of vitamin C, A, B6 and potassium in it.
It is designed to promote pollinator health by contributing to the North American Pollinator Partnership’s vital pollinator habitat re-creation program.
Who is BeeSweet Lemonade for?
It has been designed to be a healthy product, suitable for children and adults alike.
How many flavors does BeeSweet Lemonade have?
There are three flavors available. They are peppermint, hibiscus, and wildflower flavored lemonade.
What is BeeSweet Lemonade shipping policy?
BeeSweet Lemonade is all manufactured in America and it ships for free.
What is BeeSweet Lemonade delivery period?
BeeSweet Lemonade is delivered within 24 hours.
What is the rebate policy of BeeSweet Lemonade?
BeeSweet Lemonade offers manufacturing rebates for qualifying customers. It offers a 2% rebate on $1,000 worth of orders, 3% rebate on $2,000 worth of orders and so on.
What are BeeSweet Lemonade payment terms?
BeeSweet Lemonade accepts payments through Visa card, MasterCard, PayPal and so on.
What is BeeSweet Lemonade return policy?
If customers are not 100% satisfied with their purchase, they can return the product within 15 days from their date of purchase.