What Happened to BareEASE After the Shark Tank Pitch?

What was BareEASE?

BareEASE was a new lotion that hydrates and numbs the bikini area to prepare it for waxing.

This nearly eliminates the need for bikini waxing. They get all of the benefits of a Brazilian wax without any of the pain.

BareEASE is easy to use. Cleanse and exfoliate the afflicted area’s skin.

Trim your hair to no more than 1/2 inch before applying numbing lotion to your skin 30 to 45 minutes before your waxing session.

Wear the BareEASE panty provided to keep the numbing cream in place and your clothing safe.

The numbing effect should be noticed after 15 minutes, and the area should be completely sedated by 30 to 45 minutes.

When you arrive for your appointment, remove any lotion that has remained on your skin and you will be ready for waxing.

Who is the Founder of BareEASE?

Dr. Edna Ma, MD is a board-certified anaesthesiologist and mother of two. In 2010, she started BareEASE as an entrepreneur.

A few years back, a girlfriend suggested I have a Brazilian bikini wax. I decided to give it a try since I’m the type of person who will try anything once. It was excruciating!

As an anaesthesiologist, I recognized there has to be a way to prepare the skin to lessen and eliminate suffering during normally tough surgeries.

Before putting an IV in a child, we always numb the region using EMLA and a Tegaderm.

Why can’t we do the same before waxing? So I came up with the idea for BareEASE.

What Happened to BareEASE at the Shark Tank Pitch?

Dr. Edna Ma makes an appearance on Shark Tank season 5 episode 5 in quest of $50,000 in return for a 20% stake in her company. This translates to a $250,000 valuation.

She then goes on to discuss how BareEASE alleviates pain for women who are having their legs waxed.

Her recipe is patent-protected. She gives away samples “for you to try in the privacy of your own homes.” Ma noticed that 40-80% of women groom their bikini line, and it’s gradually becoming the new cultural norm.

Mark responds, “Men are pleased for it,” to which the Sharks chuckle. Numb Nuts is then presented by Ma. Kevin is taken aback!

Edna conceived the idea after feeling uncomfortable when waxing. The majority of numbing creams are used to treat canker sores and hemorrhoids, however BareEASE is the only bikini wax numbing cream available.

Last year’s sales were $45,000, and this year’s sales are expected to be $65,000.

She appears on Shark Tank because she needs distribution for her goods. Her internet sales now account for the vast bulk of her business. The BareEASE kit costs $2.82 to create and $18 to sell.

Ma is still practicing medicine, teaching medicine, and raising a family. Kevin argues that sales are too low for such a vast potential market.

Mark departed because he didn’t see Dr. Edna dedicating her entire attention to her career.

Barbara feels she is looking for someone to take over the company, and she is going as well.

Kevin presented another concern about the product’s genuine market size and the lack of sales growth, and he went out as a result.

Dr. Ma then recounts her childhood as the daughter of Chinese immigrants to Robert.

Lori was pleased with how Dr. Edna came, but she was concerned about competition and how early Dr. Edna joined the firm, so she departed.

Robert had been blown away by her story. He believes that an immigrant’s work ethic should never be underestimated.

It’s tough for Robert to leave comfort to confront the pain of building a corporation, but he believes BareEASE is more of a hobby than a business, so he goes out and Ma exits the Shark Tank without a contract.

What Happened to BareEASE After the Shark Tank Pitch?

She still sells her bikini wax preparation lotion on Amazon and her own website, providing pain relief and prevention to women who wax for personal hygiene.

The product has the extra bonus of being made by a woman for women, and the website is fairly informative and helpful without being too sexual in tone.

Dr. Edna would undoubtedly have a hit product on her hands if she gave up her full-time medical job to focus only on marketing BareEASE.

The product is currently available for purchase on the internet and on Amazon for women looking for a pain-free waxing experience.

After appearing on Shark Tank, she found an investor who has a logistics team that manages everything from the warehouse to customer service accounts.

Their team was in charge of the firm until it was closed down in 2019.

What is BareEASE’s Net Worth?

Dr. Edna Ma made an appearance on Shark Tank season 5 episode 5 in quest of $50,000 in return for a 20% stake in her company. This translates to a $250,000 valuation.

Who are BareEASE’s Competitors?

There are no known rivals for BareEASE.

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BareEASE FAQS

1. Why was BareEASE better than Brazilian waxing?

BareEASE can be used to shave areas such as the underarms, thighs, and legs. It is designed to be worn with a panty to avoid any unwanted hair.

While Brazilian waxing is painful, it’s also a great way to keep hair off their legs. The two techniques are actually similar in that they both involve waxing the bikini line area.

2. How much does it cost?

The BareEASE kit costs $2.82 to create and $18 to sell.

3. Will it work for someone with sensitive skin?

BareEASE is gentle and suitable for all skin types.

4. How long does it take to work?

The numbing effect of BareEASE should be noticed after 15 minutes, and the area should be completely sedated by 30 to 45 minutes.

5. Can BareEASE be worn anywhere on the body?

BareEASE can be worn anywhere that they want hair removed. It can also be used on areas like their underarms, legs, and buttocks.

6. Where can they buy it?

They are no longer in business.

7. Where was BareEASE located?

BareEASE was based in Los Angeles, California.

8. Who was the founder?

Dr. Edna Ma, the founder of BareEASE, is a Brazilian physician and inventor.

9. How was Dr. Edna Ma seeking in the Tank?

Dr. Edna was seeking $250,000 for 20% equity in her company.

10. How much did Dr. Edna Ma received from the Sharks?

Dr. Edna did not receive any money in return for giving up a portion of her company at the time of airing.

11. What happened to BareEASE after the show?

After appearing on Shark Tank, she found an investor who has a logistics team that manages everything from the warehouse to customer service accounts.

Their team was in charge of the firm until it was closed down in 2019.

12. Is BareEASE still in business?

No, the firm until was closed down in 2019.

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