What Happened to BAOBAB After Shark Tank?
What is BAOBAB?
BAOBAB Clothing is a polo shirt company founded in 2017 that focuses in creating and manufacturing polo shirts with increased adaptability, durability, and softness.
It makes use of cutting-edge nanotechnology to prevent wrinkles, stains, fading, and odors. Most importantly, the product is currently the world’s top smart premium polo shirt.
Brandon Davenport and Marcellus Alexander founded the business. Marcellus Alexander formerly worked as a Business Development Manager at Americas and has vast expertise in digital marketing and consulting.
Who is the founder of BAOBAB?
The company was formed by Brandon Davenport and Marcellus Alexander. The Baobab tree inspired the firm’s name. It’s a tree that grows in both Africa and Australia.
According to legend, the tree may live for hundreds of years and nourishes those who gather its fruit and water. The clothing, like the tree, is intended to be long-lasting.
Brandon and Marcellus decided to start their firm while working in New York City. The two IT entrepreneurs were looking for a fresh opportunity after successfully creating and selling a company.
They both liked wearing polo shirts since they went with everything, from a sport jacket to sweatpants. They were dissatisfied with the low quality of the polo shirts they were purchasing. Colors faded, collars twisted, and they just did not last.
The two men set out to design the perfect polo, and so Baobab was born. They worked on their shirts for over a year, “engineering” them. Using nanotechnology, they designed a fabric that is stain resistant, colorfast, antimicrobial (you may wear it 10 times before washing it), and pre-shrunk.
The secret sauce is their one-of-a-kind stay-flat collar. As an added benefit, a microfiber cloth is sewn into the inner bottom right of the shirt to wipe glasses and smart device screens.
In 2017, the guys established their firm with successful Kickstarter and IndieGoGo campaigns that raised $57,645.
They started shipping around nine months after the commercials finished. The shirts are available in black, blue, white, and grey, with a short sleeve costing $88 and a long sleeve costing $98.
What Happened to BAOBAB’s Pitch on Shark Tank?
Brandon Davenport and Marcellus Alexander III attempt to find a fit for Baobab, their perfect polo shirt, in Shark Tank episode 1104. They want a Shark’s help to take it to the next level.
Brandon and Marcellus entered the Shark Tank pitch seeking $150,000 for a 10% stake in their business, worth $1.5 million.
They tell their story and present samples. Sharks enjoy the sampling but not the quantities. They’ve only made about $83,000 in sales.
Robert was the first Shark to exits, and he was followed by Kevin. Daymond enjoyed the product but was dissatisfied with the sales, so he exits as well.
Lori also loves the product, but she feels it was too early to invest, so she goes out.
There was just one Shark left, and Mark informs the men that they were too concentrated on the other Shark, so he exits.
All of the Sharks exit because of this, as well as the fact that the shirt material isn’t proprietary. Finally, the men exited the pitch without a deal.
What Happened to BAOBAB After Shark Tank?
Despite leaving the pitch without a deal, the company is still selling on their website as of July 2020.
They also started making facemasks throughout the outbreak. In April 2021, they raised $103,459 on the Crowdfunding site Republic. As of January 2022, the firm was still in operation, with $1 million in yearly sales.
BAOBAB’s Net Worth
During and after the pitch, the firm was valued at $1.5 million. Since then, the firm has performed well in sales, with yearly revenue of $1 million.
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BAOBAB FAQs
What is BAOBAB?
BAOBAB is a clothing company that offers smart polo shirts. Their shirts adapt to the skin and body temperature of the wearer.
What is BAOBAB made of?
The shirts are made of Nano-Poly modified merino wool. The material is durable and soft, but it also repels stains and fights wrinkles.
Why do they use Nano-Poly?
Nano-Poly is a nanofiber made with nanocellulose technology that enhances the fabric’s performance and quality. It creates a polo shirt that stays flat on the wearer’s chest, unlike traditional cotton shirts which cling to it during physical activity.
What is Nano-Poly made of?
Nano-Poly is made from wood cellulose that has been broken down into nanofiber by a special process. This causes the material to be lightweight, low maintenance, and durable.
How do BAOBAB shirts work?
They use cutting edge nanotechnology to prevent wrinkles, stains, fading, and odors. Because of this technology, there is no need for ironing or washing them for up to 10 years before they must be washed.
Why are they different?
By making changes to the natural fashion-orientation of the material, the brand’s shirts are soft without stiffness or static.
How do they handle stains?
A special treatment prevents stains from sticking on their shirts. The Nano-Poly treatment is designed to mitigate staining well before it becomes noticeable and retain its original color for longer. The material repels sweat and detergent, making it perfect for ocean days when stench can be omnipresent.
How do they prevent odors?
The shirts are designed with an antimicrobial treatment that prevents the growth of odor-causing bacteria. When this technology keeps bad smells at bay, it also means that there is less need to wash them as often. The outer layer of the shirt reduces friction and moisture, which would otherwise leave the wearer vulnerable to stench.
What colors are available?
They offer a selection of four colors, as well as a long sleeve option for each one. The colors include black, white, blue, and grey.
What are their sizes?
They have an S, M, L, and XL size options. The shirts range from $88 for a short sleeve to $98 for a long sleeve.
Who specifically is this product geared towards?
The shirts are ideal for anyone who works in a relaxed environment where they will likely sweat or get dirty while they wear them. The material was designed to be both versatile and durable enough to wear with any outfit on any occasion.
How did the idea for BAOBAB come about?
BAOBAB holders are avid athletes and weekend warriors who want their clothing to stand up to wear and tear. They felt that traditional polo shirts were not well suited for this kind of activity, so they created a new design that can be washed, dry-cleaned, and worn indefinitely.
What is their target market?
They want their shirts to be loved by anyone who wants to match them with work pants or casual pants for any occasion.
Who created BAOBAB?
The company was founded by Brandon Davenport and Marcellus Alexander III. Brandon is a software developer, while Marcellus is a former business assistant. They are both avid hikers and enjoy wearing comfortable, durable clothing.
How do I wash BAOBAB?
The company recommends hand washing them in cold water with a nontoxic detergent and air drying them to keep them looking their best. They also suggest machine washing them with cold water.
How do they perform?
The shirts were made to be durable, comfortable, and customizable at an affordable price point so that anyone can wear them comfortably. They work wonders on those who want to keep their shirts looking fresh while wearing them on the field or in the office.
What is BAOBAB return policy?
The company offers a 30-day money back guarantee, so customers can return the shirts if they not fit or they don’t like them. They will also give them a full refund if they are damaged. If they want to exchange them for another shirt, they charge $5 per shirt.
Where is their headquarters?
The firm is based in New York City.
