What Happened to Baker’s Edge After the Shark Tank Pitch?
What is Baker’s Edge?
Baker’s Edge is a line of innovative baking pans and culinary tools. Baker’s Edge’s main product, the Edge Brownie Pan, is well-known.
The Edge Brownie Pan is a baking pan that allows you to produce all-edge brownies. Since then, the Simple Lasagna Pan and the Better Muffin Pan have joined the company’s product line.
It’s a standard-sized baking pan for brownies, but each brownie has at least two corners owing to three dividers embedded in the pan.
In addition, the nonstick pan “improves baking performance by consistently dispersing heat to the pan’s centre, where food often takes longer to bake.”
Who is the Founder of Baker’s Edge?
Matthew Griffin is the creator of the Edge Brownie Pan and the founder and president of Baker’s Edge.
He studied Economics and Urban Planning at Ball State University and considers himself an inventor at heart, noting that he values the aesthetic and creative aspects of Baker’s Edge management as much as the business.
The Edge Brownie Pan story began with a conversation Matthew had with his then-boss at his first post-graduation job.
They were talking about an episode of The Oprah Winfrey Show in which a young businesswoman named Abbey Fleck explained how she made her microwave bacon rack.
After reflecting on the product’s simplicity and the inventor’s possible luck in finding gold, Matthew began to appreciate the originality of solving commonplace difficulties and the struggle of getting a project off the ground.
He was fascinated by Abbey and began to wonder whether he, too, could achieve a similar feat.
He happened to be eating a brownie at the moment, namely an edge brownie, and thus the story of the Edge Brownie Pan, and later Baker’s Edge, began.
What Happened to Baker’s Edge on Shark Tank?
Matt and Emily come on Shark Tank Season 5 Episode 29 in quest of $400,000 in exchange for a 20% share in their business. This works out to a $2 million valuation.
They convey their story and make their argument while showcasing the products. Part of their goal is to develop a line of classic bakeware as well.
Barbara Corcoran inquires of Matthew if they have a patent on the design.” They do, according to Matthew. A utility patent protects the Edge Pan design.
Since its inception in 2006, the company has made $6 million in sales (September 2013).
The sales for the current year total $250,000. When Oprah praised the product a few years ago, they noticed a more than $2 million spike in sales.
Lori claims to have seen the pans on QVC, but Matthew thinks they were a forgery. They took legal action against the infringers.
The Better Muffin Pan will be available shortly from the company. It, like the brownie pan, will set you back $35.95.
He also states that because it is one piece with rounded edges, it is exceptionally easy to clean, which is another significant quality of their products.
When questioned about the valuation, Matthew explains that they have patents.
According to Mark Cuban, Matthew and Emily had to be aware that their whole business had imploded and they were losing money.
Mark believes that they needed a new and innovative invention, and he dislikes the Better Muffin Pan. Mark Cuban has left the company.
Robert is departing because he is dissatisfied with the pair’s acceptance of the drop in sales.
The Better Muffin Pan, according to Kevin, does not appear to be a game changer for muffins. He believes that everyone has one that everyone wants one, and that he, too, is out.
Lori isn’t sold on the muffin pan as the next big thing, so she’s out. Barbara believes she isn’t confidence in their items and hence will not participate.
Finally, Matthew expresses his admiration for the Sharks’ ideas, but believes that their company still has a long way to go and will arrive soon.
What Happened to Baker’s Edge After the Shark Tank Pitch?
They’ve released a Lasagna Pan and a Better Muffin Pan since their debut.
Amazon continues to sell well for the company’s website. They are still in operation as of August 2021, bringing in between $1 and $2 million each year.
Since its appearance on Shark Tank, the company has produced a Baker’s Edge Brownie Pan Complete Set, which includes a high heat resistant silicone cover (which also serves as a cooling pad), a spatula, and an edge wedge.
Lasagna Pans and Better Muffin Pans are still available at Baker’s Edge.
What is Baker’s Edge’s Net Worth?
Matt and Emily appeared on Shark Tank Season 5 Episode 29 in pursuit of $400,000 in exchange for a 20% share in their business. This works out to a $2 million valuation.
Who are Baker’s Edge’s Competitors?
Baker’s Edge does not have any competitors.
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Baker’s Edge FAQS
1. Who invented the Baker’s Edge products?
Matthew Griffin is the creator of the Edge Brownie Pan and the founder and president of Baker’s Edge.
2. What is Edge Brownie Pan?
Edge Brownie Pan is a baking pan that allows you to produce all-edge brownies.
3. How much does the Baker’s Edge cost?
Edge Brownie Pan costs $35.95.
4. Where can they buy the Baker’s Edge?
They can purchase Baker’s Edge products on their official website or on Amazon.
5. How much was Matt and Emily seeking in the Shark Tank?
Matthew and Emily come on Shark Tank Season 5 Episode 29 in quest of $400,000 in exchange for a 20% share in their business. This works out to a $2 million valuation.
6. How much did he received?
None of the Sharks were willing to invest in Baker’s Edge.
7. What Happened to Baker’s Edge after the Shark Tank?
After failing to win any deals from the Sharks, Baker’s Edge has continued to sell their products in full force.
They’ve released a Lasagna Pan and a Better Muffin Pan since their debut. Amazon continues to sell well for the company’s website.
8. Is Baker’s Edge still in business?
Yes, they are in operation today and as of August 2021, they were bringing in between $1 and $2 million each year.
9. When was Bakers Edge aired on Shark Tank?
Baker’s Edge will present their unique brownie pans to Shark Tank for the Season 5 Episode 29 on May 16, 2014.
10. How can they contact them?
Please forward any further questions or comments to email at [email protected]
