What Happened to Aura Bora Water After the Shark Tank Pitch?
What is Aura Bora Water?
Aura Bora is a wonderful herbal sparkling water line produced from herbs, fruits, and flowers. The five flavors available are Cactus Rose, Lavender Cucumber, Peppermint Watermelon, Basil Berry, and Lemongrass Coconut.
They’re sugar-free, calorie-free, sodium-free, and contain no GMOs.
Who is the founder of Aura Bora Water?
Aura Bora Water was founded by Paul and Maddie Voge.
The brand was launched in January 2020, during the commencement of the Covid-19 outbreak.
Despite this, they have achieved distribution success.
Except for Delaware, the product may be found on the shelves of a variety of health food stores, local grocery chains, and coffee shops.
Paul and Madeleine established the company after recognizing a void in the sparkling water sector.
They noticed that many effervescent drinks felt false, lacked unique flavour profiles, and failed to give a memorable experience to the customer.
When they understood this, they started to work experimenting with other flavour combinations.
After a few months and with the assistance of a carbonation machine, they were able to produce a few kinds that met their criterion.
This realization is what led to the creation of the Aura Bora.
A can costs $3, and a 12-pack costs $30 on Amazon.
What Happened to Aura Bora Water at the Shark Tank Pitch?
Maddie and Paul have come to Shark Tank in search of a strategic business partner willing to spend $150,000 in exchange for a 5% stake in their company.
The corporation is valued at $3 million as a result of this.
They confess that they require the help of a Shark in order to grow into additional retail locations.
Because of the Covid-19 pandemic, Paul is unable to visit retailers.
They are now accessible in 488 retail locations. The couple also claims that they only own 74% of the company.
The Sharks are as enamoured with Aura Bora’s flavors as they are with its sales statistics.
They intend to generate up to $3.5 million in sales by the end of 2021 and to become profitable by the end of the year.
Mark, Daniel, and Lori were not interested in investing in Aura Bora since the beverage industry is so difficult to break into.
In contrast, Kevin O’Leary and Robert Herjavec were both willing to take a chance on the Voges.
Kevin suggested a $150,000 contribution in exchange for a $0.05 royalty per can until he reached $300,000, at which point the fee would be abolished and a 5% ownership stake kept.
Robert Herjavec first offered investing $150,000 in exchange for a 12% interest in Aura Bora; however, following discussions, they agreed to partner with Robert for $200,000 in exchange for a 15% stake in Aura Bora.
What Happened to Aura Bora Water After the Shark Tank Pitch?
It appears that the agreement with Robert has been finalized.
By 2021, they expected to open over 1500 7-Eleven, Sprouts Farmers Market, Whole Foods, and Fresh Thyme stores.
They are also increasing direct-to-consumer sales by creating a subscription service. SKU, Balanced Breakfast, Leon Chen of Tiff’s Treats, actor Scott Eastwood, and artist Marley D. Williams contributed an extra $2 million in June 2021.
In November 2021, the company aims to finish the year with $3 million in sales.
What is the Net Worth of Aura Bora Water?
Maddie and Paul entered Shark Tank with the intention of investing $150,000 in exchange for a 5% stake in their company. The corporation is valued at $3 million as a result of this.
They accepted Robert’s offer of $200,000 for a 15% ownership, valuing their Company at $1.3 million.
Who are the Competitors of Aura Bora Water?
Aura Bora Water faces severe competition from new arrivals such as LaCroix sparkling water, San Pellegrino sparkling water, and Grupo Jumex’s Jarritos brand of fruit-flavoured sparkling beverages.
Aura Bora Water FAQS
Who are the founders of Aura Bora?
Aura Bora was established by Paul and Madeleine Voge, a husband and wife team.
What exactly is Aura Bora?
Aura Bora is a company that creates sparkling drinks flavoured with plant extracts.
Did Aura Bora get a deal on Shark Tank?
Maddie and Paul Voge appeared on Shark Tank in search of $150,000 for 5% of their sparkling herbal waters company, Aura Bora, and accepted a $200,000 offer for 15% from Robert Herjavec.
What exactly is the Aura Bora shark tank?
Paul and Maddie Voge introduce the Sharks Aura Bora, a sparkling water with fruit and herb flavors, in Shark Tank season 12 episode 11.
Paul and Maddie are sparkling water enthusiasts who were disappointed with the offerings of the world.
Is Aura Bora vegetarian?
Aura Bora is a sparkling water brand made from natural herbs, fruits, and flowers to create earthy flavors and experiences.
All five Aura Bora flavors are devoid of sugar, calories, and salt.
Because they are manufactured with all-natural ingredients, the products are vegan, plant-based, gluten-free, and non-GMO.
Is Aura Bora a carbonated beverage?
Aura Bora was created after months of experimenting with a carbonation machine, essential oils, and fresh herbs.
Which Aura Bora flavour is the best?
The flavors of Aura Bora herbal sparkling water are guaranteed to satisfy that bubbly fever they’ve had for quite some time.
Some of the flavors available are Lemongrass Coconut, Cactus Rose, Peppermint Watermelon, Lavender Cucumber, and Basil Berry.
Where is Aura Bora based?
It is headquartered in San Francisco.
How does Aura Bora Water money?
Voges produces a thousand cans of Aura Bora every day and sells 500 through a distributor.
They prepare the remaining 500 on their own for on-site consumption and on a smaller scale for sale on a website called Peppers Market Place.
Who are the biggest competitors of Aura Bora Water?
Its rivals include LaCroix sparkling water and Sanpellegrino sparkling water.
How much does it Aura Bora costs?
On Amazon, a 12-pack of Aura Bora costs $30, while a can costs $3.
What happens to the money of Aura Bora Water?
The revenue data for the firm have yet to be revealed.
Aura Bora does not give any of its profits to any third party. It does, however, participate in responsible sourcing by employing persons with intellectual disability.