What Happened to Alice’s Table After the Shark Tank Pitch?

What is Alice’s Table?

Alice’s Table is a lifestyle brand that offers live streaming events to teach creative entertaining techniques such as flower arranging and charcuterie board creation.

Each session is priced according to the supplies required to finish a project. These events can be viewed independently or in conjunction with bigger gatherings such as bachelorette parties or bridal showers.

For $699, flower arranging hostesses or “Event Executives” receive training, lifetime access to the company’s own event management software, and all supplies necessary to conduct a 20-person event.

Event executives earn 70% of ticket sales before flowers and supplies, which average $22 per participant at each event. Additionally, they may perform weddings and other events on a per-person, per-event basis.

All invoicing and payment processing is handled by the Alice’s Table platform. The website states that the average income per event is $400-$450.

Public events may be held at taverns, retail establishments, and other sites. The public event is $65. They may be purchased through the Alice’s Table website.

Private meetings might occur at your home, place of business, or any other private venue.

Who Founded of Alice’s Table?

Alice Rossiter Lewis, CEO and owner, is an outspoken supporter of art, business, and all forms of innovation.

She formerly worked as an adviser for Suzanne Lovell, Inc., a firm specializing in architectural interior design.

Later in her career, she worked in client relations, marketing, and media purchasing at InCollect, an online interior design marketplace.

This experience resulted in her hiring as InCollect’s Vice President. She then worked as the Operations Manager at Cuseum, a company that develops mobile applications for museums, attractions, and non-governmental organizations.

Alice Lewis began experiencing nightmares about Alice’s Table while she was in college.

She skimmed Pinterest boards and contemplated the concept of lifestyle delivery to your door. She used her floral design skills to land a job as a florist apprentice and immediately began designing stunning arrangements.

Alice’s Table was formed in 2015 by merging her flower design and business expertise.

Initially, she instructed hostesses on how to start their own company by hosting “paint and sip” parties in which they taught how to create a floral design project, but in 2020, she turned her attention to delivering highly customized streaming experiences that included all project supplies.

Her business is focused on the fusion of creativity, shopping, and entertainment.

Alice’s Table earns money by assisting Event Executives with back-end tasks.

Training, payment processing, and marketing assistance are all included in the services supplied.

In Boston, she founded her own business and has since expanded to include events in Providence, Chicago, Austin, San Diego, San Luis Obispo, and San Francisco.

What Happened to Alice’s Table at the Shark Tank Pitch?

Alice appeared on Shark Tank season 9 episode 17 in search of $250,000 in exchange for 6.5 percent of her company. This equates to a $4 million valuation.

Mr. Wonderful is taken aback by the valuation prior to describing how the business operates. Alice summons Sarah to the stage to demonstrate flower arrangement, and then asks the remaining Sharks to join the “class.”

She then serves the Sharks a Moscow Mule and teaches them on proper flower arrangement.

The Sharks enjoy some fun while plotting their course of action, and then return to their seats.

As he returns to his seat, Daymond makes a remark regarding the valuation.

Lori is fascinated by how it works. Alice notifies her pals that they can become party hosts for $699, which includes the equipment she purchased for $550.

Attendees pay $65 to attend and arrange flowers at a celebration hosted in any location. Alice receives 30% of the funds. She informs Mark of her desire to expand her “businesses in a box.”

Mark enquired as to the total number of people who had purchased the starter package thus far. Alice said that 53 individuals had opted in. Alice asserts that she earned over $100,000 in a single year through arranging parties.

Kevin questioned about Alice’s sales, to which Alice said, “$600,000.”

That was the total number of tickets sold, and they profited 30% on each. Kevin was completely startled by her $4 million business value. That was 30 times this year’s earnings.

He offered her $250,000 in exchange for a 25% stake in her business, which he valued at $1 million.

While discussing the business in a box concept, Daymond worried that valuing her at $4 million for something that many Americans already did would send a terrible message to the country. Daymond walked out of the home.

Mark implores Sarah to join him in accepting his offer of $250,000 for a 10% ownership in her next round of investments at whatever the current price is. Alice agreed, and they all shook their heads in agreement. Alice’s Table has been funded.

What Happened to Alice’s Table After the Shark Tank Pitch?

Sarah and Mark’s transaction was completed. Alice signed up over 70 additional hosts in the immediate aftermath of the show, and her own events were fully scheduled.

This business is updated in episode 1211, when it is discovered that she has contracted with 1-800-Flowers.com.

Alice’s company failed during the Covid-19 epidemic, so she resorted to internet experiences, and 1-800 Flowers delivered the flowers.

As of June 2021, the business is still in existence, with annual revenues of $6 million.

What is the Net Worth of Alice’s Table?

Alice appeared on Shark Tank season 9 episode 17 in return for 6.5 percent of her firm in exchange for $250,000. This translates to a valuation of $4 million.

She accepted a $250,000 offer from Mark and Sara for a 10% ownership which brings valuation to be $2.5 million.

Who are the Competitors of Alice’s Table?

There are no known competitors for Alice’s Table.

Alice’s Table FAQS

1. Where is Alice’s Table Headquarters?

Alice’s Table headquarters are located in Boston, Massachusetts. That was the city that she first established the “flower arranging party” component of her business plan and built out her company infrastructure.

2. Who founded Alice’s Table?

Alice Lewis founded Alice’s Table in 2015 after learning about “flower arranging parties” from Pinterest.

3. What is Alice’s Table business model?

Alice’s table is a company that offers deeply discounted custom floral arrangements through highly customized parties.

4. When was Alice’s table founded?

Alice’s Table was founded in 2015.

5. What is Alice’s Table website?

Their website is www.alicestable.com

6. How much was Alice Lewis seeking in the Shark Tank?

Alice Lewis asked for $250,000 for 6.5% equity in her company.

7. How much did he receive from the Sharks?

Mark Cuban and Sara offered $250,000 for a 10% ownership in her next round of investments at whatever the current price is.

8. What happened to Alice’s Table after the Shark Tank?

Sarah and Mark’s transaction was completed. Alice signed up over 70 additional hosts in the immediate aftermath of the show, and her own events were fully scheduled.

9. Is Alice’s Table still in business?

Yes, as of June 2021, the business is still in existence, with annual revenues of $6 million.

10. Who is the founder of Alice’s Table?

Alice Rossiter Lewis is the CEO and owner of Alice’s Table.

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