I am excited to delve into the world of Dwayne Johnson, also known as “The Rock,” and explore the impressive business ventures and investments he has undertaken alongside his renowned career in wrestling and acting. In addition to his exceptional talent in the entertainment industry, Johnson has proven himself to be a savvy entrepreneur with a diverse portfolio of companies under his ownership.

Key Takeaways:

  • Dwayne Johnson, also known as “The Rock,” is not only a successful entertainer but also a shrewd businessperson.
  • Through his partnerships and investments, Johnson has built a strong presence in various industries, showcasing his entrepreneurial spirit.
  • Under Armour, a renowned sports apparel brand, is one of Johnson’s key partners, and together they have launched Project Rock.
  • Johnson’s foray into the beverage industry includes notable ventures such as Teremana Tequila and ZOA Energy.
  • In addition to his collaborations, Johnson has made several other investments, including his involvement with the XFL and Seven Bucks Productions.

Dwayne Johnson’s Partnership with Under Armour and Athletic Ventures

One of Dwayne Johnson’s notable business partnerships is with the renowned sports apparel brand, Under Armour. Together, they have created a successful line of athletic shoes and apparel known as Project Rock. This collaboration embodies Johnson’s personal brand of authenticity, hard work, and dedication, resonating with athletes and fitness enthusiasts worldwide.

Project Rock products are designed to empower individuals, inspiring them to push their boundaries and achieve their fitness goals. From high-performance training shoes to sweat-wicking workout gear, the collection caters to a wide range of athletic needs. With Dwayne Johnson’s iconic logo and motivational messages incorporated into the designs, Project Rock has become a symbol of determination and resilience.

In addition to their partnership, Johnson and Under Armour co-founded Athleticon, a unique fitness experience that combines the worlds of athletic training, wellness, and entertainment. Athleticon provides a platform for fitness enthusiasts to engage in workshops, panels, and experiential events led by industry experts and influencers. This annual event celebrates the power of physical fitness and promotes a holistic approach to wellness.

Dwayne Johnson Athletic Ventures at a Glance:

Venture Description
Project Rock Collaboration with Under Armour to create a line of athletic shoes and apparel that embodies Johnson’s brand of authenticity, hard work, and dedication.
Athleticon A fitness experience co-founded by Dwayne Johnson and Under Armour, combining athletic training, wellness, and entertainment through workshops, panels, and experiential events.

Dwayne Johnson’s partnership with Under Armour and the creation of Project Rock demonstrate his commitment to inspiring people to lead active and healthy lifestyles. Through their collaboration, Johnson and Under Armour continue to develop innovative products and experiences that motivate individuals to push their limits and unleash their full potential.

Dwayne Johnson’s Ventures in the Beverage Industry

Dwayne Johnson, known for his success in the entertainment industry, has also made significant moves in the beverage industry. His entrepreneurial spirit and dedication to quality products have led him to create popular brands in the alcohol and energy drink sectors.

Teremana Tequila

One of Dwayne Johnson’s notable ventures is Teremana Tequila, a premium tequila brand. Launched in 2020, Teremana aims to provide consumers with an authentic and high-quality tequila experience. The brand’s commitment to sustainability is reflected in its production practices, with the tequila being crafted in a state-of-the-art distillery using traditional methods. Teremana offers a range of tequila options, including blanco and reposado, appealing to tequila aficionados and casual drinkers alike.

ZOA Energy

In addition to his venture into the alcohol industry, Dwayne Johnson has also made strides in the energy drink market with ZOA Energy. This brand stands out by offering a healthier alternative to traditional energy drinks. ZOA Energy combines natural ingredients, vitamins, and minerals to provide sustained energy without artificial flavors or preservatives. Johnson’s commitment to personal fitness and well-being is reflected in ZOA Energy’s mission to empower individuals to live a balanced and active lifestyle.

Brand Product Description
Teremana Tequila Blanco A smooth and flavorful silver tequila
Teremana Tequila Reposado An aged tequila with rich oak and vanilla notes
Añejo Aged for a minimum of one year, offering complex flavors
ZOA Energy Original An energy drink packed with natural ingredients and vitamins for sustained energy
ZOA Energy Fruit Punch A refreshing fruit-flavored energy drink with no artificial flavors
Wild Orange A citrusy energy drink that invigorates the senses

Through his ventures in the beverage industry, Dwayne Johnson has demonstrated his ability to enter new markets and create successful brands. Whether it’s enjoying a glass of Teremana Tequila or getting a boost from ZOA Energy, consumers have embraced Johnson’s foray into the world of beverages.

Additional Ventures and Investments by Dwayne Johnson

Throughout his formidable career, Dwayne Johnson has not only conquered the wrestling ring and the big screen, but he has also delved into various other ventures and investments. One of his notable endeavors includes his involvement with the revamped XFL, a professional football league. As a co-owner, Johnson aims to bring his passion for sports and entertainment to the forefront, revitalizing the league and providing fans with an exciting experience.

Another noteworthy venture in Johnson’s business portfolio is Seven Bucks Productions, a production company he co-founded with his ex-wife Dany Garcia. This company has been instrumental in producing several box office hits, as well as successful television shows and documentaries. Through Seven Bucks Productions, Johnson has not only showcased his acting prowess but also his skills as a producer, further solidifying his position as a multifaceted entrepreneur.

When it comes to investments, Dwayne Johnson has shown a keen eye for opportunities beyond the realms of his own ventures. He has strategically invested in various industries, diversifying his portfolio and ensuring long-term financial stability. These investments span sectors such as technology, wellness, and entertainment, allowing Johnson to not only expand his reach but also stay ahead of the curve in an ever-evolving business landscape.

With his unwavering determination and business acumen, Dwayne Johnson continues to make waves in both the entertainment industry and the business world. Whether it’s through his involvement in the XFL, the success of Seven Bucks Productions, or his strategic investments, Johnson demonstrates his commitment to pushing boundaries and achieving success in all his endeavors.


What companies does Dwayne Johnson own?

Dwayne Johnson owns several companies, including Seven Bucks Productions, Teremana Tequila, and ZOA Energy. He has also invested in the XFL, a professional football league.

What is Dwayne Johnson’s partnership with Under Armour?

Dwayne Johnson has a strong partnership with Under Armour. Together, they have launched Project Rock, a line of athletic shoes and apparel that embodies Johnson’s brand of authenticity, hard work, and dedication. He has also been involved in Athleticon, an event that brings together fitness, sports, and entertainment.

What ventures has Dwayne Johnson made in the beverage industry?

Dwayne Johnson has ventured into the beverage industry with his own brands. He has created Teremana Tequila, a premium tequila brand, and ZOA Energy, an energy drink that focuses on natural ingredients and healthy energy.

What additional ventures and investments has Dwayne Johnson made?

Apart from his notable partnerships and business ventures, Dwayne Johnson has made additional investments and ventures. He has invested in the XFL, a professional football league, and owns Seven Bucks Productions, a media production company known for its successful film and television projects.

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